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There's money in reloading! High ammo prices, technology combine for a reloading resurgence.

"Reloading Reloading

A term lenders commonly use to refer to the habits of borrowers taking out loans to repay the balance on other loans. Often reloading is done to take advantage of lower interest rates offered by other loans, and potential tax benefits.
 is dead!"

"It's a waste of time and floor space because no one reloads anymore."

Gun dealers, have you heard these statements--or perhaps made them yourself? If so, you're dismissing profits from a segment of the market that still has great potential.

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Knowledge Is Key To Growing Reloading

Reloading ammunition is as much a part of the fabric of shooting and hunting as firearms This is an extensive list of small arms — pistol, machine gun, grenade launcher, anti-tank rifle — that includes variants.

: Top - 0–9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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  • A-91 (Russia - Compact Assault Rifle - 5.
, and it has evolved into an extremely sophisticated--yet simple--practice.

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In the past, shooting-range conversations about reloading equipment and loading recipes were as common as discussions about shotguns and rifles. The majority of competitive-level shooters reloaded their own ammunition. Today presents a different picture.

Jason Hornady, Hornady Manufacturing, says the top two reasons people reload (1) To load a program from disk into memory once again in order to run it. Reload is entirely different than reinstall. Reinstall means that you have to run the install program from a CD-ROM or floppy disk and perform the installation procedure over again.  today are to save money and to create custom loads. The top two reasons shooters do not reload? A lack of time and a lack of knowledge.

"Many shooters have not been exposed to reloading and perceive it to be difficult, even dangerous," Hornady said.

This perception is not true, Hornady says. Dealers play a key role in dispelling this misconception mis·con·cep·tion  
n.
A mistaken thought, idea, or notion; a misunderstanding: had many misconceptions about the new tax program.
 by sponsoring regular training clinics. Those who do, along with carrying a broad selection of components, consistently sell far more reloading products.

Dave Kern Dave Kern, born March 23, 1981 in Glenolden, Pennsylvania, United States is a goalkeeper currently playing for American USL Second Division side Harrisburg City Islanders. He joined the Islanders in 2004 after graduating from College Misericordia, where he started playing soccer.  Mayville Engineering Company (MEC MEC Ministério da Educação (Ministry of Education)
MEC Ministerio de Educación y Ciencia (Spain: Ministry for Education and Science)
MEC Mountain Equipment Co-Op
) executive, agrees that loading seminars are one of the keys to growing the reloading market. MEC has a trailer that travels to gun clubs and gun stores throughout Wisconsin and the upper Midwest The Upper Midwest is a region of the United States with no universally agreed-upon boundary, but it almost always lies within the US Census Bureau's definition of the Midwest and includes the states of Minnesota and Wisconsin, as well as at least the Upper Peninsula of Michigan.  hosting reloading seminars.

"It is very rewarding to teach a young person or a newcomer how to load their first shotshell. Kids just light up when they see how easy it is and how much fun it can be, and they love to go out and shoot the shells they have personally loaded," Kern Kern, river, 155 mi (249 km) long, rising in the S Sierra Nevada Mts., E Calif., and flowing south, then southwest to a reservoir in the extreme southern part of the San Joaquin valley. The river has Isabella Dam as its chief facility.  said.

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Jeff Poet, president of Jay's Sporting Goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 in Claire, Mich., says basic economics and education will play a major role in the future of the reloading business.

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"The entrance of premium centerfire ammunition A centerfire cartridge is a cartridge in which the primer is located in the center of the cartridge case head. Unlike rimfire cartridges, the primer is a separate and replaceable component.  into the market slowed reloading down for a time, but as prices continue to rise on factory premium ammunition, the reloading business is coming back strong," Poet said.

Today's bullet and propellant pro·pel·lant also pro·pel·lent  
n.
1. Something, such as an explosive charge or a rocket fuel, that propels or provides thrust.

2.
 technology make it possible for anyone to duplicate whatever performance level they want, Poet says.

"We conduct regular loading seminars and hire people with a strong reloading background to work in our loading department. It is also vital to carry a broad selection of components," Poet advises.

Stock An Array Of Components

Though centerfire reloading remains strong, the shotshell reloading market has been depressed over the last few years. Research from American Sports Data Sports data are typically published online and in newspapers as box scores. Box scores contain a numerical view of a sporting event and are of interest for sports betting and fantasy sports. While box scores contain a wealth of information (e.g.  indicates an enormous potential for retail growth in this segment, estimating the total participation base of the shotgun sports at 16.1 million shooters in 2006.

This is a huge, largely untapped reloading market for every dealer. Ron Kesselring, Kesselring Gun Shop in Burlington, Wash., understands this and has long taken advantage of the reloading market. He has been selling a huge selection of reloading components to shooters throughout the northwest for decades.

"The reloading business has been stable for the last several years because it is a great hobby, and it can be very therapeutic," Kesselring said.

Kesselring would like to see more young shooters getting into reloading and feels that better education is the key.

"Retailers need to point out, in specific terms, the price differential between new and loaded ammo. The key is to carry a broad selection of components, and hire employees who are very familiar with all aspects of loading. Those two factors can make all the difference in selling reloading products," Kesselring said.

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Bob Nosler, president of Nosler, Inc., says dealers sometimes miss the boat by not stocking a wide array of components.

"Technology has enhanced the opportunity to create custom loads, and reloaders love to experiment with new bullets and propellants," Nosler said.

Nosler also emphasized the need for knowledgeable salespeople.

"Dealers who understand and have a connection with reloading consistently outperform those with less knowledge and experience. This is a fun hobby, but some one needs to show the consumer how to get started," Nosler said.

Learning From Past Lessons

In the past, ammunition manufacturers were reluctant to sell reloading components, thinking that if consumers began reloading, it would diminish their sales of manufactured ammunition. Fortunately, the consumer was not to be denied, and shooters went to great lengths to obtain components to load their own personal ammunition.

It soon became obvious that people who loaded their own ammunition shot more, and in the process, brought thousands of new shooters into the shooting fraternity. Almost overnight, competitive shooting and general target practice became much more popular, and more manufactured ammunition was sold to keep pace with the growing demand.

Dealers today who forego the opportunity to market reloading products and components to their customers are missing the boat, much as ammunition manufacturers missed it decades ago. Introducing new shooters to reloading is not only good for shooting, in general, it is good for business, overall.
AMMO & RELOADING

Accurate Arms Co             341
Alliant Powder               342
American Ammunition          343
Barnes Bullets               344
Battenfeld Technologies      345
Berger Bullets               346
Berry's Manufacturing        347
Bismuth Cartridge Co.        348
Black Hills Ammunition       349
Black Hills Shooters Supply  350
Bond Arms                    351
Brenneke of America          352
B-Square                     353
CCI                          354
Cor-Bon                      355
Dakota Arms                  356
Dillon Precision Products    357
Estate Cartridge             358
Federal Premium              359
Fiocchi Ammunition           360
Forster Products             361
Frankford Arsenal            362
Fusion Ammunition            363
Glaser Safety Slug           364
Hodgdon Powder Co.           365
Hornady Manufacturing        366
IMR Powder Co.               367
Lee Precision Inc.           368
Lightfield                   369
Lyman Products Corp.         370
MagSafe                      371
Magma Engineering Co.        372
Magtech Ammunition           373
Mayville Engineering Co.     374
Midway USA                   375
MTM Case-Gard Co.            376
NobelSport                   377
Norma Precision              378
Nosler Bullets               379
Old Western Scrounger        380
Oregon Trail Bullet Co       381
Precision Ammunition         382
Pro Load Ammunition          383
RCBS                         384
Redding Reloading Equip      385
Remington Arms Co.           386
Sierra Bullets               387
Sinclair International       388
Speer                        389
Starline                     390
Swift Bullet Co.             391
Triton Ammunition            392
Ultra max Ammunition         393
Wealthy Inc.                 394
Winchester Ammunition        395
Wolf Performance Ammunition  396
Zero Ammunition Co.          397
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Comment:There's money in reloading! High ammo prices, technology combine for a reloading resurgence.
Author:Oeltjen, Ray
Publication:Shooting Industry
Date:Feb 1, 2009
Words:1037
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