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Theme parks trying to scare up locals.


Halloween marked the start of an aggressive push by theme parks, tourist attractions and hotels to lure travelers to Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  for the holidays.

The tourism industry, still looking to regain prosperity not seen since before the Sept. 11, 2001 terrorist attacks, is trying to boost visitors by going after its most promising target of late: locals.

Californians take almost 22 million trips within the state in November and December, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the California Division of Tourism The California Office of Tourism, popularly referred to as the Division of Tourism,[1] is an office within the Business, Transportation and Housing Agency. .

It can be a lucrative time for tourism businesses, with about 9 percent of all U.S. travel occurring in December, according to the Travel Industry Association, a trade group.

Disneyland often is packed on the Thanksgiving weekend and New Year's Eve, and Disney hotels were full during the holidays, even in 2001. But Disneyland spokesman John McClintock John McClintock (October 27, 1814 - March 4, 1870), American Methodist Episcopal theologian and educationalist, was born in Philadelphia.

He graduated at the University of Pennsylvania in 1835, and was assistant professor of mathematics (1836-1837), professor of mathematics
 said that booking lead times are too short to predict how holiday season hotel packages will be received.

"We're cautiously optimistic that the holidays will bring a good response," he said.

Disneyland has launched its seasonal fireworks fireworks: see pyrotechnics.
fireworks

Explosives or combustibles used for display. Of ancient Chinese origin, fireworks evidently developed out of military rockets and explosive missiles and accompanied the spread of military explosives westward to
 show and snow showers on Main Street. At California Adventure, a Santa's Beach Blast Beach Blast was a professional wrestling pay-per-view promoted by World Championship Wrestling and held in the summers of 1992 and 1993. It was replaced by Bash at the Beach in 1994.  in the main plaza is set to play off contrasting seasons by putting traditional holiday characters into settings from California's beach culture.

Hotels outside of theme parks have come up with other ways to bring in guests, such as special holiday dinners. Aqua restaurant at the St. Regis Monarch Beach Resort & Spa, for one, plans to offer nightly specials based on the holiday song, "The 12 Days of Christmas," during the season.

Another hook is shopping.

The Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center.  Conference & Visitors Bureau is offering a drive-and-dine package to the regional market that includes a special rate at member hotels and a $40 dining certificate.

"It sells really well," said Bill Allison, director of sales at the Westin South Coast Plaza South Coast Plaza is an upscale shopping mall in Costa Mesa, California, USA, in Orange County, and one of the most notable shopping centers in the United States. In 2004, Women's Wear Daily  hotel across the street from South Coast Plaza.

In Laguna Beach, the Montage Resort & Spa in Laguna Beach will celebrate its first holiday season with a shopping package and a spa package that runs $900 to $2,500, as well as special programs for children and special menus at its restaurants.

Meanwhile, the Hilton Anaheim, Orange County's largest hotel, is promoting a different kind of Thanksgiving. Called "Best Bud," the package includes a two-night stay during the Thanksgiving weekend with live performances by the canine celebrity from "Air Bud."
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Article Details
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Title Annotation:Up Front
Author:Cain, Sandi
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Nov 10, 2003
Words:395
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