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Theatrix Interactive Triumphs at 1996 Software Publishers Association Codie Awards; Company Garners Multiple Awards In Its First Year Of Publishing.


EMERYVILLE, Calif.--(BUSINESS WIRE)--March 7, 1996--Theatrix Interactive, which entered the children's software publishing arena just six months ago, was one of the most prolific winners of Codie awards presented by Software Publishers Association (SPA) earlier this week in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden .

Theatrix Interactive took home three awards, second only to Netscape Communications Corp., a recipient of four awards. Theatrix' Hollywood, a creative screenwriting tool, was named Best Home Creativity Software Program; and Juilliard Music Adventure, a magical introduction to music produced in partnership with the world renowned Juilliard School Juilliard School

Internationally renowned school of the performing arts in New York, New York, U.S. It has its roots in the Institute of Musical Art (founded 1905) and a graduate school (1924) founded through an endowment from the financier Augustus D.
, won in two categories: Best Use of Music or Sound in Multimedia and Best Education Program for Middle School.

Each title of the company's entire 1995 product line was a finalist for the 1996 Codie Awards. Theatrix won more awards than any other educational software publisher and was the only software publisher to win in each of the Consumer, Education, and Multimedia categories. Theatrix' 1995 product line includes: Bumptz Science Carnival carnival, communal celebration, especially the religious celebration in Catholic countries that takes place just before Lent. Since early times carnivals have been accompanied by parades, masquerades, pageants, and other forms of revelry that had their origins in , Snootz Math Trek, Hollywood, and Juilliard Music Adventure.

The SPA has presented its Annual Excellence in Software Awards ("Codies") for eleven years. More than 100 media reviewers selected the finalists from hundreds of titles nominated nom·i·nate  
tr.v. nom·i·nat·ed, nom·i·nat·ing, nom·i·nates
1. To propose by name as a candidate, especially for election.

2. To designate or appoint to an office, responsibility, or honor.
 from over 350 software publishers. The winners are selected in balloting by the SPA membership. The Codies are the software industry's equivalent of the motion picture industry's Oscars and television's Emmys.

"After my 20 years as a developer and creator of children's software for other publishers, it's a tremendous honor to have our first self-published titles win these awards," said Joyce Hakansson, founder and creative director of Theatrix. "We are proud to establish this standard of excellence under the Theatrix brand, having developed award-winning educational software for some of this industry's best publishers."

Hollywood is a creative writing tool for ages 9 and up that lets kids write, direct, and play their own animated `shows' with hilarious, talking characters. Since its debut in Fall of 1995, Theatrix' Hollywood has won numerous accolades in the children's software market and has been recognized by several magazine publishers' annual Editor's Choice awards. In the last few months, Hollywood has won the Parent's Choice Seal of Approval, MacWorld Expo Best of Show awarded by the Boston Computer Society See BCS. , Oppenheim Toy Portfolio Gold Award, and 1996 Editor's Choice Best Edutainment Educational material that is also entertaining.

(application) edutainment - Interactive education and entertainment services or software, usually supplied commercially via a cable network or on CD-ROM.
 Title from PC Entertainment.

Juilliard Music Adventure is an introduction to rhythm, melody melody, succession of single tones of varying pitch. Melody is the linear aspect of music, in contrast to harmony, the chordal aspect, which results from the simultaneous sounding of tones. , instrumentation instrumentation, in music: see orchestra and orchestration.
instrumentation

In technology, the development and use of precise measuring, analysis, and control equipment.
, and music composition for ages 9 and up. The award for Best Use of Multimedia or Sound was presented by music veteran Todd Rundgren Todd Harry Rundgren (born June 22, 1948 in Upper Darby, Pennsylvania, U.S.), is an American musician, singer, songwriter and record producer. Early career
Rundgren began his career in Woody's Truck Stop, a Philadelphia, Pennsylvania-based group based on the model of Paul
 to Theatrix. This program has been highly praised by the media for its unique approach to teaching the elements of music to children and for the original music pieces scored and performed by the musicians of The Juilliard School. Juilliard Music Adventure recently received the prestigious National Parenting Center Seal Cen´ter seal

1. (Gas Manuf.) A compound hydraulic valve for regulating the passage of the gas through a set of purifiers so as to cut out each one in turn for the renewal of the lime.
 of Approval.

To date, Theatrix' 1995 product line has won 20 awards. For over 13 years, Theatrix Interactive has been a developer of children's software, having created widely recognized software titles such as Millie's Math House and Bailey's Book House for Edmark Corp., Anno's Learning Games for Putnam New Media, and The Cruncher for Davidson Associates, Inc.

Theatrix Interactive, Inc., based in Emeryville, California Emeryville is a small city located in Alameda County, California , in the United States. It is located in a corridor between the cities of Berkeley and Oakland, extending to the shore of San Francisco Bay. , develops, publishes, markets and distributes children's educational software for the consumer market. Theatrix focuses on helping children develop their reasoning, problem-solving, and creative skills through products that make learning fun and simply irresistible ir·re·sis·ti·ble  
adj.
1. Impossible to resist: an irresistible impulse to sneeze.

2. Having an overpowering appeal: irresistible beauty.
!

Theatrix Interactive is located at 1250 45th Street, Emeryville, CA 94608. Theatrix can be reached at 800-955-TRIX or via email at info@theatrix.com. -0-

Note to Editors: Bumptz Science Carnival, Hollywood, Snootz Math Trek, Theatrix, Theatrix Interactive, and the Theatrix logo are trademarks of Theatrix Interactive, Inc. Juilliard Music Adventure is a trademark of The Juilliard School, exclusively licensed to Theatrix Interactive, Inc. Juilliard is a registered trademark of The Juilliard School. All other trademarks are the property of their respective trademark owners.

CONTACT: Theatrix Interactive

Nancy Deyo, 510/658-2800

or

Connors Communications

Rachel Hassard/Holly Rossetti, 415-771-3940
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 7, 1996
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