TheStreet.com Selects ContextWeb to Enhance Revenue Generation and Customer Satisfaction.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- RealMoney.com, Street Insight and RealMoney Pro Advisor Included In Sites to Benefits from ContextWeb's Real-Time, Contextual Advertisements ContextWeb, a leading provider of high-precision, real-time contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. solutions, today announced that TheStreet.com, Inc. (Nasdaq: TSCM TSCM technical surveillance countermeasures (US DoD) TSCM Tactical Strike Coordination Manager TSCM Tactical Strike Coordination Module TSCM Temperature Scram Circuit Monitor TSCM Tomahawk Strike Coordination Module ), a leading Internet provider Internet provider - Internet Service Provider of financial commentary and analysis, will display ContextWeb's contextual advertisements on its leading Web sites including "RealMoney.com," and its flagship site, "TheStreet.com." ContextWeb's contextual advertisements provide TheStreet.com, Inc. with an additional source of revenue for all of its Web sites. ContextWeb's solution, ContextAd, uses both category and keywords for analysis and matching to deliver the most contextually relevant advertisements in real-time. This method allows TheStreet.com to target customers at a granular granular /gran·u·lar/ (gran´u-lar) made up of or marked by presence of granules or grains. gran·u·lar adj. 1. Composed or appearing to be composed of granules or grains. 2. level that other contextual solutions cannot achieve. "ContextWeb's contextually based method will provide TheStreet.com with an innovative approach to online advertising," said Tom O'Regan, vice president of sales for TheStreet.com. "ContextWeb's real-time contextualization Contextualization of language use Contextualization is a word first used in sociolinguistics to refer to the use of language and discourse to signal relevant aspects of an interactional or communicative situation. will allow us to display the most relevant ads for each user, thereby maximizing the success of each ad campaign and, at the same time, improving each user's experience." ContextAd(TM) is the industry's first real-time and fully-automated solution and can serve contextually relevant advertisements to the most motivated potential customer in as little as 20 milliseconds. ContextAd delivers unprecedented accuracy and ensures four to six times greater likelihood that advertisements will be clicked and lead to sales. "TheStreet.com presents ContextWeb with a significant opportunity to provide several highly visible Web sites with a technology capable of benefiting both publishers and advertisers alike," said Jay Sears, vice president of business development and publisher relations for ContextWeb, Inc. "We welcome TheStreet.com to our growing publisher network, which already includes the Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. , Better Homes & Gardens and HighBeam Research, among others." About TheStreet.com, Inc. TheStreet.com, Inc. (Nasdaq: TSCM) is a leading provider of investment commentary, analysis and news. Founded in 1996, the Company completed its initial public offering in May 1999. On the Internet, its premium, subscription-based Web site, "RealMoney.com" is accompanied by the professionally oriented o·ri·ent n. 1. Orient The countries of Asia, especially of eastern Asia. 2. a. The luster characteristic of a pearl of high quality. b. A pearl having exceptional luster. 3. subscription sites, "Street Insight," "RealMoney Pro Advisor," and the free, flagship site, "TheStreet.com." The Company also produces a suite of subscription services for use by professionals and self-directed investors, each designed to help a specific segment of the investing public make better-informed investing and trading decisions. About ContextWeb Based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , ContextWeb provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. ContextWeb's patent-pending ContextAd is the industry's only real-time and fully automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. solution that can serve contextually relevant advertisements to the most motivated potential customer in as little as 20 milliseconds. ContextAd uses both categories and keywords for analysis and matching, delivering unprecedented accuracy, dramatically extending audience reach and significantly increasing sales conversion rates. Additional information on ContextWeb can be found at www.contextweb.com |
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