TheMan.com Launches The Family Man Channel and TheMan's Toolbox; TheMan's Toolbox Includes New Wardrobe Builder and Scotch Search Engine.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--March 27, 2000 TheMan.com (http://www.TheMan.com), the first and only solutions resource for today's successful and time-constrained man, today announced the launch of several new features, including its newest channel, The Family Man. The Family Man channel offers expert advice, information and answers to issues related to fatherhood and family life. TheMan.com also introduced TheMan's Toolbox See toolkit and toolbar. , a new feature located on its homepage that highlights and aggregates all the interactive tools available throughout TheMan.com site. TheMan's Toolbox launches with two new tools -- the Wardrobe Builder and the Scotch Finder -- as well as four already popular tools from The Opposite Sex channel. The introduction of TheMan's Toolbox allows users to quickly find customized recommendations to their everyday questions related to relationships, style and vices. The Family Man channel, debuting with over 80 expert articles on all aspects of fatherhood, addresses the needs of men striving to balance family life with careers. The Nine-month Pregnancy Calendar and First Year Calendar help fathers navigate the development stages and growth of their baby from conception to first birthday, with month-by-month information related to the child, mother and father. TheMan.com additionally offers men gift advice for expectant mothers expectant mother n → futura madre f expectant mother expect n → werdende Mutter f expectant mother n , children and grandparents grandparents npl → abuelos mpl grandparents grand npl → grands-parents mpl grandparents grand npl . Armin Brott, feature writer for The Family Man, has written five critically acclaimed, groundbreaking books on fatherhood and has been hailed by Time magazine as "the superdad's superdad." "TheMan.com's addition of The Family Man channel underscores our dedication to providing men with real solutions to all their lifestyle needs," said Calvin Lui, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of TheMan.com. "Fatherhood is another ball that today's men have to juggle along with their other personal and professional interests. TheMan.com provides expert advice for all issues in a man's life." In response to tremendously positive feedback to its interactive tools and features, TheMan.com introduced TheMan's Toolbox. This new feature aggregates all interactive tools offered by TheMan.com to the homepage, bringing users one click away from customized recommendations related to relationships, style, and vices. TheMan's Toolbox features two new tools in its arsenal for men:
-- Wardrobe Builder: Developed under the supervision of celebrity
stylist David Whitacre, TheMan.com presents complete outfits to
match the occasion (work, date, everyday, weekend) and personal
style preferences (modern, classic, relaxed). The tool displays
complete outfits and recommends apparel brands across varying
price ranges. Whitacre, the personal fashion stylist for
Hollywood's elite, has worked with George Clooney, Catherine
Zeta-Jones, Ricky Martin, Michelle Pfeiffer and scores of other
stars in music, fashion and cinema. The Wardrobe Builder can also
be found in TheMan.com's Style channel.
-- Scotch Finder: TheMan.com also introduces the Web's first
interactive tool for single malt and blended whisky selection.
Located in The Good Life channel, TheMan.com's Scotch Finder
allows men to find single malt or blended whiskies by label, age,
and region while providing expert tasting notes to over 75
whiskies.
Already popular features in the Opposite Sex channel, the Take Her Out, Gifts For Her, Engagement Rings, and Anniversary Gift recommendation engines, were also integrated into TheMan's Toolbox. About TheMan.com TheMan.com (http://www.TheMan.com) is the premier solutions retailer for today's successful man. Targeted at socially active, time-constrained men (ages 25-44), TheMan.com seamlessly leverages expert content, sophisticated merchandise, and convenient personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. services. TheMan.com offers complete solutions for a man's everyday lifestyle needs. TheMan.com site has developed several channels that offer resourceful re·source·ful adj. Able to act effectively or imaginatively, especially in difficult situations. re·source  ful·ly adv. advice & solutions on
relationships, entertainment, style, travel, fatherhood, health &
fitness, and more. Localized dining & entertainment guides have been
launched for San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Boston, Seattle, New York New York, state, United StatesNew York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , with several more cities to be added this summer. Launched in November 1999, TheMan.com Inc. is a privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market close corporation, closed corporation, private corporation and has received funding by Highland Capital Partners Highland Capital Partners is a global venture capital firm with offices located in Boston, Silicon Valley, Geneva, and Shanghai. Since its inception in 1988, the firm has invested in more than 180 early and growth stage companies and taken a sector-focused approach to investing in , Infinity infinity, in mathematics, that which is not finite. A sequence of numbers, a1, a2, a3, … , is said to "approach infinity" if the numbers eventually become arbitrarily large, i.e. Capital Ventures, and several luminaries from the Internet, media, technology, and finance industries. |
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