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The tide's about to turn for video game publisher THQ.


AT first glance, this hasn't been a great few months for Agoura Hills video game publisher THQ THQ Toy Headquarters
THQ Territorial Headquarters
THQ Tehsil Headquarters (Pakistan)
THQ The Holy Quran
THQ Theater Headquarters
 Inc. Its first quarter earnings showed revenues Off 12 percent and its operating loss operating loss

The excess of operating expenses over revenue. As with operating income, operating losses exclude revenues and expenses from operations that are not considered a regular part of the business. Also called deficit. Compare operating income.
 increased to just under $21 million. And last week, THQ disclosed that it had become a target over the growing Securities and Exchange Commission probe of stock option grants. Its Santa Monica-based rival, Activision Inc., was targeted weeks ago.

So what's the good news? Expenses and total costs dropped about 4 percent, but more importantly, the firm is getting in synch with the arrival of next-generation game consoles See video game console. . Sales of games based on "Cars" were better than the company's previous games from Pixar, "Finding Nemo" and "The Incredibles." When THQ debuts a version of the game that is compatible with the Microsoft Xbox 360 and Nintendo Wii, sales are sure to surge.

THQ, along with Santa Monica-based Activision and Electronic Arts, should see sales rise even further in November when Sony debuts its third PlayStation unit, further ushering in Noun 1. ushering in - the introduction of something new; "it signalled the ushering in of a new era"
first appearance, introduction, debut, entry, launching, unveiling - the act of beginning something new; "they looked forward to the debut of their new product line"
 the next generation of game consoles. For months, the video game publishers have suffered as consumers stopped buying games for their old consoles. By the end of the year, the changeover (programming) changeover - The time when a new system has been tested successfully and replaces the old system.  should be complete, just in time for the holidays. For THQ and its rivals, the worst is likely over.

BY DAN COX

Staff Reporter
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:TECHNOLOGY
Comment:The tide's about to turn for video game publisher THQ.(TECHNOLOGY)
Author:Cox, Dan
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Aug 14, 2006
Words:225
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