The rubber meets the road and the pedal hits the metal as Activision's funky four-wheel battle-fest, "Interstate '76," drives onto retail shelves nationwide.

LOS ANGELES--(BUSINESS WIRE)--March 31, 1997--

Full tank of gas, half-pack of cigarettes, 400 horsepower and

10,000 rounds of ammo...

Smokin'-hot funk and muscle car combat are blowing consumers away now that Activision Inc. (NASDAQ:ATVI) has shipped its highly anticipated action simulation game "Interstate '76."

Featuring a unique, 1970s-style storyline, state-of-the-art 3-D technology and an original funk soundtrack, the game launches players on 40 high-octane, single and multi-player missions. Available now at retail outlets throughout the United States and Canada, "Interstate '76" carries a suggested retail price of $49.95.

Set in a gasoline-starved American Southwest, "Interstate '76" challenges players to defend the largest American oil reserve from a gang of auto terrorists. Players drive across roads, deserts and towns in '70s-style, fat-tired, high-horsepower muscle cars equipped with machine guns, rockets, cannons, grenade launchers and flame-throwers.

Chasing down their opponents through real-time 3-D environments, players wage war over dynamic terrain complete with oil slicks, water, mud, gravel and potholes. Featuring engaging characters and a compelling plot, "Interstate '76" seamlessly integrates gameplay sequences with cut-scene movies that are rendered in the same graphic style, creating a compelling cinematic experience.

"`Interstate's '76' launches a new breed of combat simulation games," stated Bobby Kotick, chairman and chief executive officer, Activision. "The title's fast gameplay, realistic car performance, original funk soundtrack and superb graphics deliver an adrenaline-boosting combat-driving experience."

In "Interstate '76," players choose between two modes of cobat: the T.R.I.P., a single-player multimission, narrative-driven adventure, and Melee, a free-for-all battle set within several combat scenarios. Within Melee, players can experience the fast-action thrill of multiplayer battle, either head-to-head via modem or with up to seven friends over the Internet.

As players battle across roads and open desert terrain, the game's unique 3-D engine simulates realistic driving conditions, including impact collisions, rapid acceleration and braking, jumping, independent suspension, skidding, fishtailing and rolling.

The game's advanced artificial intelligence adjusts driving performance according to not only car model and road conditions but also the status of the engine, wheels and suspension, and the level of damage.

"Interstate's '76" challenges PC-players to try to save the United States from a gang of hard-driving terrorists headed by auto-mercenary Antonio Malochio. Bankrolled by the Organization of Petroleum Exporting Countries (OPEC), Malochio intends to deliver the finishing blow to the already-crumbling U.S. economy by destroying the largest American oil reserve in Texas.

Accompanied by wingman Tauras, players -- as auto-vigilante Groove Champion -- seek to avenge the death of Groove's sister Jade Champion, who was murdered by Malochio after she uncovered his evil conspiracy. By mastering the firepower mounted on Groove's '72 Picard Piranha, players must defeat Malochio and his army of auto-mercenaries to save the United States.

Activision is a publicly held developer and publisher of interactive entertainment software for Microsoft Windows and MS-DOS-compatible, Macintosh and other computers, as well as Nintendo, Sega and Sony PlayStation game systems.

With headquarters in Los Angeles with offices in London, Tokyo and Sydney, the company sells and markets products under the Activision and Infocom trade names. Activision's World Wide Web site is located at http://www.activision.com .

The statements contained in this release that are not historical facts are "forward-looking statements." The company cautions readers of this news release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements.

These important factors, and other factors that could affect Activision, are described in the company's annual report on Form 10-K for the fiscal year ended March 31, 1996. Readers of this news release are referred to such filings. -0- NOTE: Activision is a registered trademark of Activision Inc. copyright 1997 Activision Inc. All rights reserved. All other company and/or product names are trademarks and/or registered trademarks of their respective companies.

CONTACT: Activision Inc., Los Angeles

Kerstine Johnson, 310/473-9200 ext. 2508

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