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The roving eye. (Up Front).


AFTER ad pages in GQ magazine fell 13.2 percent last year, the men's lifestyle magazine chose the Sunset Room in Hollywood to bring its pages to life.

The magazine hired New York-based Avi Adler Designs Inc. to redecorate re·dec·o·rate  
v. re·dec·o·rat·ed, re·dec·o·rat·ing, re·dec·o·rates

v.tr.
To change the appearance or furnishings of; refurbish.

v.intr.
To change a decorative scheme.
 the supper club Noun 1. supper club - usually a small luxurious nightclub
cabaret, night club, nightclub, nightspot, club - a spot that is open late at night and that provides entertainment (as singers or dancers) as well as dancing and food and drink; "don't expect a good meal at
 into the GQ Lounge, using products and logos from 21 advertisers who agreed to match or increase the number of ad pages they buy in the magazine.

It's part of a trend in which marketers mix their products with real-life experiences in order to promote them. Lot 47, the film distributor for the movie "Scotland, Pa.," recently turned a Manhattan restaurant into a hamburger joint that's central to the movie's plot.

As part of the GQ promotion, which ends March 16, patrons shelling out a $10 to $20 cover charge see a chandelier made from 200 bottles of Bombay Sapphire Bombay Sapphire is a brand of gin distributed by Bacardi, launched in 1987, having been named via a competitive process whereby a number of leading Madison Avenue agencies were played off against each other. The name hints at the origins of gin's popularity in the British Raj.  gin and eight Plexiglas cubes forming a diamond in which Reebok's new line of "Diamond" sneakers sneakers
Noun, pl

US, Canad, Austral & NZ canvas shoes with rubber soles

sneakers npl (US) → zapatos mpl de lona; zapatillas fpl 
 are on display.

Mirrors are framed with Paul Mitchell For other persons named Paul Mitchell, see Paul Mitchell (disambiguation).

Paul Mitchell (born Cyril Thomson Mitchell on January 27, 1936 in Scotland) [1]
 hair products, which also are on the bathroom counters as giveaways. A cabana area has Calvin Klein-designed beds and lounges; backdrops use the clothing giant's graffiti-type logo.

"Our advertisers look to us to transcend the newsstand by bringing the magazine to life with events and programs that leverage the GQ brand;' said Mistrella Egan, a magazine spokeswoman.

GQ will host a variety of events throughout the month, ranging from Karaoke Night hosted by actors Alexis Arquette and Donovan Leitch, dance parties with L.A. DJs and comedy nights. Invitation-only after-show parties for the NAACP NAACP
 in full National Association for the Advancement of Colored People

Oldest and largest U.S. civil rights organization. It was founded in 1909 to secure political, educational, social, and economic equality for African Americans; W.E.B. Du Bois and Ida B.
 Awards and the Grammy Awards are also scheduled.
COPYRIGHT 2002 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:GQ magazine, redecoration of lounge; Hollywood, California
Comment:The roving eye. (Up Front).(GQ magazine, redecoration of lounge; Hollywood, California)
Author:Greenberg, David
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 25, 2002
Words:269
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