Printer Friendly
The Free Library
14,395,772 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

The real world of AgriMarketing.


AgriMarketing can learn lot from reality TV--even Paris Hilton Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  and Nicole Richie Nicole Camille Richie (born September 21, 1981) is an American socialite, actress, television personality, author, entrepreneur, style icon, model, and singer. The adopted daughter of Lionel Richie, she is known for her role in the reality show The Simple Life  have made farming sexy with "The Simple Life."

There's a series of makeover shows from redoing homes to people. They restructure everything by plastic surgery and building walls. In marketing, we often bandage the problem. Perhaps, we should more often take the makeover approach and tear down the walls instead of just adding decoration.

"The Fear Factor" is about pushing limits from sky diving sky diving, sport of descending partly by parachute from an airplane or similar craft. Engaged in for both recreational and competitive purposes, sky diving involves three phases of activity: the free fall, the descent with open parachute, and the landing.  to eating maggots. Do we use the same answer because it worked in the past? Could we have more cutting edge initiatives if we just push our fears?

My favorite reality show is "Nashville Star." Not only do contestants sing in front of the world, they also write and perform their own song. When the judges critique, it involves the vocal performance and writing talent. Could more of us learn from not just to talking the talk but writing our own paths, telling the world and then standing for the critiques?

The next time you're watching a reality show, I hope you'll see more marketing opportunities than just good product placement or public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  spin. Who knows, maybe there's even a lesson from "The Bachelor!"

Stephanie Gable, Bayer CropScience, 2005-2006 NAMA Na·ma  
n. pl. Nama or Na·mas
1. A member of a people of southwest Africa.

2. The Khoikhoin language of the Nama.
 President-Elect.
COPYRIGHT 2005 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:NAMA Leader Message
Author:Gable, Stephanie
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 1, 2005
Words:208
Previous Article:2005 Agri-marketing conference & trade show: Blazin' Horizons in Phoenix.(National NAMA News: News and information for member and friends of NAMA)
Next Article:Brock Associates.(MARKETING PEOPLE)(Brief Article)
Topics:



Related Articles
NAMA recognizes the best of the industry. (NAMA News).(National Agri-Marketing Association)(Brief Article)
It's an investment ... (For Openers).(Brief Article)
Expanding agriculture. (NAMA Leader's Message).(Brief Article)
NAMA awards.(National Agri-Marketing Association)
Regional best of NAMA raises the bar. (Best of NAMA).(National Agri-Marketing Association awards)
20 years of change: it has been 20 years since the first Best of CAMA was hosted in Calgary, Alberta. This year, the show, touted as the "Academy...
Observations ...(For Openers)(Brief Article)
Convention helps agrimarketers make their mark.(FYI News & Notes)(Brief Article)
Is there more?(National NAMA news: news and information for members and friends of NAMA)(National Agri-Marketing Association )(Brief Article)
Cause-related marketing offers value.(NAMA Leader Message)(Brief Article)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles