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The price of market protection.

Switzerland's reputation as the land of protected market sectors, subsidies and cartels goes back a long way. During a tour of Europe in 1912, Lenin noted: "Peasant dairy cartels are best of all organised in Switzerland--and the price of milk is the highest of all ... the power of these cartels being greatest of all. The general consumers' association The Consumers' Association, which trades as Which?, is a charity, registered in England and Wales No 296072. Which? Ltd is its wholly owned trading subsidiary. It is a consumer rights organisation in the UK, founded in 1957 by Michael Young.  finds its hands completely bound in [the] face of the price policy of the producers' cartel."

This perception of the country is hard to erase, especially among expats, many of whom believe they live in one of the most expensive countries on earth. But is it a fair assessment? According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 an AC Nielsen Euro-Barometer study conducted in 2005, yes it is. The survey showed Switzerland is one of the most expensive countries in Europe, after Norway, Denmark and Finland, with particularly high prices for food, including meat, cooking oil, fish and vegetables.

The Swiss economy is well integrated with the rest of the world; it has an open trade regime for industrial products, and tariffs on manufactured goods manufactured goods nplmanufacturas fpl; bienes mpl manufacturados

manufactured goods nplproduits manufacturés 
 are generally low. But a number of sectors suffer from informal barriers that can be attributed to a history of weak anti-cartel legislation, technical regulations, investment restrictions and intellectual property legislation.

As the International Monetary Fund (IMF IMF

See: International Monetary Fund


IMF

See International Monetary Fund (IMF).
) noted in 2004, protected market sectors and poorly performing domestic markets hinder economic growth, and also keep prices and operating costs operating costs nplgastos mpl operacionales  high in the economy as a whole.

Farm and food subsidies

The cost of food--particularly meat--and lack of choice in the supermarket are perhaps the first impressions a newcomer gains of Switzerland. However, it is hard to overestimate o·ver·es·ti·mate  
tr.v. o·ver·es·ti·mat·ed, o·ver·es·ti·mat·ing, o·ver·es·ti·mates
1. To estimate too highly.

2. To esteem too greatly.
 the importance of agriculture in Swiss life The Swiss Life Group is the largest life insurance company of Switzerland. Its seat is in Zurich. The Swiss Life Group has 9300 employees and administers approximately 201 billion Swiss francs. : even though it plays a relatively small part in the economy, its role is enshrined in the country's constitution. It exists not only to produce food, but also to preserve the countryside and ensure very rural regions remain inhabited.

Swiss farmers are among the most highly protected and subsidised Adj. 1. subsidised - having partial financial support from public funds; "lived in subsidized public housing"
subsidized

supported - sustained or maintained by aid (as distinct from physical support); "a club entirely supported by membership dues";
 groups of producers in the world--some receive support equivalent to almost 70 per cent of the value of production. High import tariffs--ranging from 28.6 per cent to 36 per cent--plus the extensive subsidies, encourage domestic production. Currently, the country produces about 65 per cent of its food requirements.

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Without any import tariffs An import tariff or import duty is a schedule of duties imposed by a country on imported goods. It is paid at a border or port of entry to the relevant government to allow a good to pass into that government's territory. , the price of food would settle to that of the cheapest provider, which would in most cases be outside Switzerland and thus more costly in food miles "Food miles" is a term which refers to the distance food travels from the time of its production until it reaches the consumer or end-user. It is one dimension used in assessing the environmental impact of food. . Tariffs raise the price of food, and Swiss domestic production has only to be cheaper than these artificially raised prices.

The high cost of domestic production is reinforced by the lack of competition in the protected and low-risk food retail market. The two main supermarket chains are underpinned by widespread brand recognition, an essentially own-label product range, an extensive store network and a similar pricing policy. The lack of choice on the shelves is particularly noticeable to expats, most of whom are used to 20 different brands of BBQ BBQ barbecue  sauce or anything else they wish to purchase.

These two supermarket giants dominate the Swiss retail industry with 30 per cent market share. For the food and drinks sector alone, this jumps to nearly 70 per cent. However, the recent entry of German discounters Aldi and Lidl into Switzerland could eat into Migros and Coop's market share over the next few years.

Trade/import barriers

Import regulations are a contributing factor to high prices. Branded products are almost always more expensive in Switzerland because of the law that forbids parallel imports. A parallel import is a non-counterfeit product imported from another country without the permission of the intellectual property right owner. Parallel importers normally buy products in one country at a lower price than which they are sold in a second country.

Companies set different price points for their products in different markets, and a product can be brought into Switzerland only by the importer appointed by the foreign producer or its own division. Thus, there is no room for price negotiation--as no alternative source exists from which to buy.

Some companies don't abuse this situation and keep prices broadly at the same level, although they still have an advantage due to the lower VAT in Switzerland. However, some manufacturers view Swiss consumers as fair game and raise their prices accordingly. Bans on parallel imports are in force most notably for pharmaceutical products, electronic equipment, kitchen appliances, machinery and vehicles.

Relief on the horizon

However, reform of some trade barriers is in sight. The Swiss government has approved a plan to abolish trade barriers for products licensed in European Union European Union (EU), name given since the ratification (Nov., 1993) of the Treaty of European Union, or Maastricht Treaty, to the

European Community
 countries--the so-called Cassis de Dijon Cassis de Dijon may refer to
  • Crème de Cassis produced in Dijon, France
  • A notable European Court of Justice ruling in 1979 overturning a German prohibition on the sale of alcoholic drinks with between 15% and 25% strength.
 rule where goods produced in an EU country can be sold in any other EU state. Products approved in the EU will be put into circulation in Switzerland without any restrictions or additional conditions, resulting in possible savings of more than SFr 2 billion a year, according to the State Secretariat for Economic Affairs (Seco).

[ILLUSTRATION OMITTED]

Currently, only 48 per cent of goods imported from the EU face no technical hurdles--if the government's plan is implemented, that share will increase to more than 80 per cent. The products affected include cosmetics, textiles, clothing, some foodstuffs foodstuffs nplcomestibles mpl

foodstuffs npldenrées fpl alimentaires

foodstuffs food npl
 and furniture. However, a group of Swiss farmers is reported to be mounting a referendum fight against the ruling, thus delaying its implementation, on the grounds that it could threaten their livelihood. They have until October to get the required number of signatures for a referendum.

Swiss farmers will face even more difficulties, though, with the implementation in 2011 of a new agricultural policy Agricultural policy describes a set of laws relating to domestic agriculture and imports of foreign agricultural products. Governments usually implement agricultural policies with the goal of achieving a specific outcome in the domestic agricultural product markets. , and bilateral agricultural and food trade agreements with the EU. The key element of the agricultural policy, called AP2011, is a major reorganisation Noun 1. reorganisation - the imposition of a new organization; organizing differently (often involving extensive and drastic changes); "a committee was appointed to oversee the reorganization of the curriculum"; "top officials were forced out in the cabinet  of farm funding: most export subsidies Export subsidy is a government policy to encourage export of goods and discourage sale of goods on the domestic market through low-cost loans or tax relief for exporters, or government financed international advertising or R&D.  will be abolished and domestic market subsidies will be redirected and reduced by up to 50 per cent.

In addition, the EU's plan to end all dairy quotas and tariff restrictions by 2014 will transform the milk market. Switzerland has until then to get its pricing aligned to that of the EU, when the trade barriers will fall for base dairy products dairy products dairy nplproduits laitier

dairy products dairy nplMilchprodukte pl, Molkereiprodukte pl 
 such as milk, butter and cream. Until then, farmers will be protected from imports from neighbouring countries.

The Swiss government claims that opening up the EU dairy market will result in lower production costs for Swiss farmers and the processing industry, lower food prices for consumers and a longterm rise in GDP GDP (guanosine diphosphate): see guanine.  of 0.5 per cent or SFr 2 billion a year.

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Buyer behaviour and the competition

A number of different factors account for Switzerland's high prices. According to a study by the University of St. Gallen The University of St. Gallen (in German: Universität St. Gallen) is both a research university, a vocational university and a business school based in St. Gallen, Switzerland.  in 2004, the reason food costs are relatively high is because the lack of competition results in retail profit margins up to 400 per cent higher than in the EU. The low efficiency of domestic agricultural production and high service costs also contribute, and low volume markets and high wage levels increase the costs of production. Where competition is stifled through cartel or law, prices--and profits--are high; but in highly competitive sectors, such as electronics, prices are more reasonable.

Swiss consumers also behave in a different way to those in other markets; they are driven by quality and are not so price sensitive as consumers in other parts of Europe. This lack of price consciousness and strong support for local markets makes it difficult for foreign firms to penetrate the Swiss market. French supermarket chain Carrefour found its expansion plans hampered by market restrictions and a failure to adapt to Swiss consumer demands. It ended its presence in the country in 2007.

The high degree of cartelisation in some industries, such as insurance and telecoms, has been reduced to some extent by the revised Cartel Act, which took effect in 2004. It gave the Competition Commission greater powers to fine companies found guilty of rigging rigging, the wires, ropes, and chains employed to support and operate the masts, yards, booms, and sails of a vessel. Standing rigging is semipermanent, consisting mainly of mast supports, the fore-and-aft stays, and the stays running from the masthead to each side  prices and blocking competition.

However, cantonal politics can also affect prices. For example, electricity production may be competitive, but local public monopolies dominate transmission and distribution. Several cantons have attempted to prevent other providers from serving their areas, but those efforts were ruled illegal under the Cartel Law. As a result, local companies have tried to bypass the federal court ruling through cantonal legislative changes or "agreements" with large customers.

The cost of quality

Switzerland is undeniably expensive in some industry sectors. But, it shouldn't be forgotten the country also has one of the highest standards of living in the world and the high prices of which expats complain are based on high salaries.

According to a comparative study of 71 cities conducted by UBS UBS Union Bank of Switzerland
UBS United Bible Societies
UBS United Blood Services
UBS United Buying Service
UBS Used Bookstore
UBS University Business Services
UBS Universal Building Society (UK)
UBS Ulaanbaatar Broadcasting System
 in 2006, Zurich, Basel and Geneva Geneva, canton and city, Switzerland
Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva.
 are among those cities with the highest gross pay, for all types of professions. The survey showed it takes less time for workers in Switzerland to earn enough to buy a loaf of bread and a hamburger than it does in many other countries.

The Swiss are used to high-quality products and they don't mind paying for the privilege. Swiss farmers must uphold strict environmental standards and given the small scale of most farms, costs are relatively high, making it difficult to compete with cheaper imports from abroad. There is also the view that if you live here and benefit from a higher salary compared with the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  or the EU, you should support the local economy by consuming locally.

However, given the small size of the country, access to foreign markets is also essential for the economy. In addition, bringing prices into line with neighbouring countries will not only strengthen Switzerland as a business location, but also cut costs.

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Title Annotation:ECONOMY
Author:Constable, Lynne
Publication:Swiss News
Date:Sep 1, 2009
Words:1615
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