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The power of the Supercenter.

The inclusion of supercenter sales in this year's Category has helped fuel the food channel's positive performance in 1999.

What a difference a definition makes. When it comes to tracking performance measures, how you define a product category or retail channel obviously has a significant impact on the results.

That rule holds true with the 1999 Grocery Headquarters/ACNielsen Category Review. For this year's report, supercenter sales of food and related items were shifted to the food channel, from their previous location in the mass merchandiser channel. As a result of that move, food stores' overall results look stronger than might be expected were the supercenters not included.

"Last year, the food channel suffered declines because of supercenter growth; this year it's a reverse impact since the supercenters are included in food," says Mike Noonan, vice president, national analytical services, AGNielsen, Schaumburg, Ill.

The impact of this shift was particularly pronounced in certain categories, where market share tells the story. In canned soup, for instance, mass merchants' share dropped to 2% this year, down from more than 5% last year. And in the potato chip category, the discounters' share sunk to 7.1%, compared with 11.5% in 1998.

However, mass merchants still posted some solid volume gains in a number of important categories, albeit off small sales bases in many instances. In ready-to-eat cereal, spaghetti sauce and granulated sugar, for example, both the mass and drugstore channels posted double-digit increases, compared with small sales declines for food stores.

"Price is a big player in the ready-to-eat cereal category where a box of cereal can cost $5," says Noonan. "People will shop for the best price and may shift outlets to save money. The fact that people are willing to trade channels for cereal is a big issue for supermarkets and supercenters as well."

A caveat for this year's report focuses on the potential impact of Y2K stockpiling. Some observers point to the performance of a category such as batteries, which posted strong sales in all three channels, as an early indication that such stockpiling is occurring. Fourth-quarter results will be the true test.

In fact, a recent survey by ACNielsen of 23,000 of its Homescan panel households provides some perspective on consumers' concerns about Y2K. of those households surveyed, 8% said they were "very concerned" about Y2K, 54% said they were "somewhat concerned" and 38% reported that they were "not at all concerned." Those consumers who said they were very concerned indicated that they were stocking up on categories such as canned fruit, canned vegetables and batteries.

Interestingly, this does not appear to be the case with bottled water, a category that some observers expected might be impacted by Y2K stockpiling. while bottled water posted very strong performances across the board, with double-digit increases in all three channels, the upward trend has been consistent throughout the year. "It's a growing category primarily because of increased health consciousness among consumers," says Noonan.

Considerable new product activity is also keeping the bottled water category hopping. In the past year, product launches have come from big players like Coca-Cola as well as small entrants, such as Keeper Springs, marketed by Tear of the Clouds, which was formed by Robert F. Kennedy Jr., an environmental lawyer, and a number of other environmental activists. Proceeds from Keeper Springs will go to the group's campaign to clean up the country's waterways.

Drilling, deeper into category performance, the food channel posted solid gains in a number of categories in the dry grocery department. Besides bottled water, additional categories with sales increases include soft drinks, salad dressing, fruits drinks (other containers), canned nuts, cheese crackers and tea (liquid). "Not all of this was due to the shift of the supercenters to the food channel," says Noonan, "The demand was up in many categories, regardless of the channel where consumers are buying the products.

The soft drink category may have benefited somewhat from small price increases, in contrast with the sharp price slashing of the past few years. However, several categories, notably salad dressing and fruit drinks, particularly those in aseptic containers, showed real growth. In the fruit drink category, Noonan points out, there has been a migration from frozen to shelf-stable drinks. "There is a real shift in the form and size of drinks that consumers are buying. The juice and drink boxes have become a huge category," he says, noting the increase in usage occasions such as kids' sports and other activities, as well as school lunchboxes.

Regarding the growth in the salad dressing category, which jumped nearly 14% in the food channel, Noonan notes that ACNielsen's Homescan data shows significant growth in the ready-made salad segment, which he believes is helping fuel the dressing market. "If ready-made salads are really exploding the way they seem to be, that translates into increased usage of salads in general, because people who may not make salad from scratch may buy a ready-made salad. I think this helps explain the salad dressing growth since many of the readymade salads don't come with dressing."

Among the categories on the losing side in the dry grocery department were ground coffee and granola and yogurt bars. Sales of coffee suffered in part as a result of lower bean prices. However, notes Noonan, other factors were at work as well. "The influence of places like Starbucks is being fel," he says. "Consumers can get their coffee in many places. Competition is a real factor in this category."

The bloom was also off the rose in the potato chip category, one of the star performers last year, when it recorded double-digit gains in all three channels. Those gains were largely attributed to the introduction of Frito-Lay's Wow potato chips. However, growth of the brand slowed this year, contributing to the potato chip category's weak performance in 1999.

Even with the supercenter sales factored in, the food channel is still losing ground in some nonedible grocery categories. Take disposable diapers, for example, where mass merchandisers gained nearly two share points on the strength of a 9.6% sales increase. And in heavy-duty liquid detergents, facial tissue and bar soap, the mass channel boosted its share by nearly a point or more.

Noonan expects to see a continuation of the trend toward channel switching. "The way these products are priced and stocked in mass merchandisers, if you go in to buy one item, it's not all that difficult to reach over and get other household products," he says.

However, the food channel did post gains in some non-edible grocery categories, including cigarettes (although this was largely due to price hikes), heavy-duty detergents, pet accessories, pre-moistened towelettes, regular paper towels, anti-smoking products, air/specialty fresheners (aerosol spray) and laundry and ironing accessories.

While at least some of the gains can be attributed to the inclusion of the supercenter sales, additional factors have played a role in certain categories. For instance, the laundry and ironing accessories category benefited from Procter & Gamble's introduction of Dryel home dry-cleaning product, which helped boost a business that barely existed previously. "It's a new-to-the-world category and represents incremental business for retailers," says Bob Straka, P&G's director of customer business development for North America.

In the regular paper towel segment, sales increases were due in part to the increased emphasis on multiple packs with higher price tags. How ever, Noonan points out, the bigger business remains the jumbo paper towel category, where sales dropped nearly 5% in food stores.

In the frozen food department the picture is brighter. Solid gains were posted by the food channel in 16 of the top 20 frozen food categories. Noonan notes that retailers are continuing to add freezer door space to categories such as entrees and pizza and taking it away from declining categories such as frozen yogurt and frozen juices. "In supermarkets, where it's not easy to expand the total space devoted to frozens, retailers are looking for the most efficient use of that space by getting rid of space from slow movers," he says.

Observers anticipate continued growth in the frozens department going forward, particularly as supermarkets expand their notion of meal solutions to encompass more of the total store, including sections such as frozen food and produce. Observers point to the continued introduction of convenience-oriented frozen products, such as Heinz's launch of Boston Market Home Style Meals line of frozen premium meals, as a key factor helping to fuel future growth.

Similar strong gains were registered by the food channel in the dairy department, although most of this surge can be attributed to the sharp spike in milk-fat prices that occurred earlier in the year. The drugstore and mass merchandise channels also showed sales hikes, but these outlets continue to account for only a minuscule share of the dairy business.

"The whole department shifted up, but it was primarily price driven," says Noonan, "There really was not an increase in demand."

A number of convenience-oriented categories in the prepackaged deli department are proving to be winners for the food channel. Ready-made salads, combination lunches (consisting of products such as Lunchables) and refrigerated .entrees all posted double-digit increases.

Offsetting that, however, was the performance of the prepackaged meat section; Sales of sliced lunchmeat, the biggest of these categories, dropped in the .food channel, while refrigerated frankfurters and bacon showed only small gains. "The decline in sliced lunchrneat really, represents a shift in demand to the deli department," says Noonan. "As service delis get bigger you will see an even greater shift away from packaged deli products."

In the alcoholic beverages section, the biggest categories-beer, light beer and domestic wine-all registered increases One particular bright spot was imported wine, which represents close to. half a billion doliars.in food stores and posted an .11.2% gain. "We're seeing a trend toward more upscale wines in supermarkets, with higher price tags," says. Noonan. "Retailers are moving from $5 or $6 wines to $15 or $20 bottles. There's been a lot of activity in upgrading supermarket liquor departments and this is really driving the sales growth."

General merchandise was largely a good performer for the food channel, a fact Noonan attributes primarily to an increase in both space and emphasis devoted to the department on the part of supermarket operators. Food stores registered strong growth in several key categories such as film and batteries. The channel also made gains in a number of areas where it currently holds a small share--categories like telephone and accessories, vacuum and carpet cleaner appliances, storage and space management and personal care appliances and accessories. These categories may represent growth opportunities for supermarkets in the future, note some observers.

"This could be the supermarket's answer to the mass merchandisers," says Noonan. "Supermarkets are stocking many more of these types of items, often in freestanding displays and bins where they're more accessible. Rather than missing them, now you almost stumble over them. There's a real opportunity for supermarkets to build sales in these categories."

At least one GM category--food storage containers--offered evidence of what a difference one new type of product can make. Sales in this segment jumped almost 33% in the food channel thanks primarily to the introduction of disposable containers. "This is a real growth category," says Noonan. "You're making people come back to shop for more of them."

On the flip side were GM categories such as candles and video products, both blank and prerecorded tapes, where sales losses were registered in all three channels.

The health and beauty care department posted moderate growth overall in food stores, with gains coming in categories such as razor blades, adult incontinence products and a number of cosmetics categories, where unit growth as well as higher prices and higher-priced lines are driving the sales gains. The strength of the razor blades category is attributed primarily to the success of Gillette's Mach3 razor with its heftier price tag. "They're the player," says Noonan. "There's a steep charge for getting the tool and then there's a dollar or so added to the price of the blades."

In addition, strong growth was posted in HBC categories such as women's hair coloring, nutritional supplements and minerals, which are benefiting from the whole-health movement in general. "Today we want to look healthier, feel healthier and be healthier," says Noonan. "And that will continue as the population ages." All of which bodes well for HBC.
 Supermarket winners
 Biggest sales gains in food stores for 52 weeks ended 9/4/99
 (Categories with multi-outlet annual volume of $300 million or more)
 % change Food outlet
Category vs. year ago share
 1. Air/specialty fresheners - aerosol spray 64.7% 46.6%
 2. Coffee/tea maker appliance 64.0 7.4
 3. Computer software 62.1 3.4
 4. Razor trimmer appliance & access. 51.1 3.4
 5. Lawn & soil fertilizer & treatment 48.7 6.4
 6. Frozen entrees - Oriental (1 food) 41.3 99.8
 7. Storage & space management 36.3 5.5
 8. Food storage containers 32.9 39.5
 9. Bathroom accessories 32.8 3.3
10. Refrigerated entrees 27.0 100.0
Source: ACNielsen
 Supermarket losers
 Biggest sales losses in food stores for 52 weeks ended 9/4/99
 (Categories with multi-outlet annual volume of $300 million or more)
 % change Food outlet
Category vs. year ago share
 1. Candles -31.2% 35.7%
 2. Granola & yogurt bars -14.3 88.2
 3. Coffee - ground -13.6 88.7
 4. Detergents - packaged -7.7 61.5
 5. Prerecorded video products -6.9 12.3
 6. Paper towels - jumbo -4.9 66.5
 7. Frozen vegetables - mixed -4.8 100.0
 8. Blank video product -4.8 15.0
 9. Frozen fruit juice - orange -4.6 99.9
10. Bags - trash/trash compactor -4.6 60.4
Source: ACNielsen
 Top 50 Dry Grocery
 52 WEEKS ENDED: 09/04/99
DOLLAR BASIS (000) MULTI FOOD DRUG
 OUTLET STORES STORES
CATEGORY SALES $ SALES $ SALES $
SOFT DRINKS - CARBONATED $14,332.397 $12,520,844 $694,521
CEREAL - READY TO EAT 7,443,098 7,182,569 54,321
BAKERY - BREAD - FRESH 5,686,550 5,605,464 28,848
COOKIES 4,397,963 3,835,279 152,833
SOUP - CANNED 3,012,646 2,908,720 43,523
MILK - MODIFIED 2,920,178 2,346,735 137,131
SNACKS - POTATO CHIPS 2,828,948 2,530,473 97,041
COFFEE - GROUND 2,708,009 2,402,023 48,124
FRUIT DRINKS - OTHER CONTAINER 2,552,731 2,229,065 124,545
CANDY - CHOCOLATE 2,512,263 1,398,117 593,131
DOG FOOD - DRY TYPE 2,203,521 1,623,828 16,673
CANDY - NON-CHOCOLATE 2,078,999 1,036,129 507,073
SNACKS - TORTILLA CHIPS 1,837,252 1,682,384 37,608
WATER - BOTTLED 1,620,431 1,371,492 123,162
BAKERY - CAKES - FRESH 1,464,800 1,334,371 19,150
SPAGHETTI/MARINARA SAUCE 1,413,544 1,397,189 6,703
DRY DINNERS - PASTA 1,411,687 1,376,565 7,188
SEAFOOD - TUNA - SHELF STABLE 1,223,847 1,188,756 19,550
CAT FOOD - WET TYPE 1,215,461 1,052,334 20,017
CANDY - CHOCOLATE - MINIATURES 1,189,077 660,004 196,335
CANDY - CHOCOLATE - SPECIAL 1,170,858 409,561 344,299
CAT FOOD - DRY TYPE 1,105,023 866,994 17,418
SALAD DRESSING - LIQUID 1,052,987 1,037,320 3,958
SUGAR - GRANULATED 1,045,083 1,033,021 5,739
BAKERY - BUNS - FRESH 995,725 985,746 2,644
FRUIT DRINKS & JUICES - CRANBERRY 946,370 836,408 27,275
SALAD AND COOKING OIL 923,606 910,742 2,860
CRACKERS - FLAVORED SNACK 905,867 840,585 12,944
MEXICAN SAUCE 889,516 849,957 6,457
DOG FOOD - WET TYPE 888,713 722,051 11,173
PEANUT BUTTER 824,966 798,173 7,604
SEASONING - DRY 793,465 763,418 16,870
CEREAL - HOT 785,465 774,930 4,759
TOASTER PASTRIES 754,029 698,766 5,787
MAYONNAISE 731,036 721,076 4,663
DOG & CAT TREATS 730,101 569,233 12,966
MEXICAN TORTILLAS 725,496 724,710 243
POPCORN - UNPOPPED 719,222 603,177 20,223
NUTS - CANS 696,281 409,295 98,436
FRUIT JUICE - APPLE 683,230 642,922 17,413
SOFT DRINKS - POWDERED 667,081 616,831 5,354
BAKERY - MUFFINS - FRESH 647,376 623,752 7,113
SNACKS - REMAINING 644,524 544,604 36,951
GRANOLA & YOGURT BARS 643,519 567,296 12,881
SNACKS - PRETZEL 642,944 568,189 31,509
BAKERY - BFST. CAKES/SWEET ROLLS - FRESH 634,795 607,333 6,665
BAKERY - ROLLS - FRESH 630,647 628,215 767
CRACKERS - CHEESE 619,218 531,703 13,840
TEA - LIQUID 613,463 535,844 50,455
SOUP MIXES - DRY & BASES 596,853 586,338 7,422
DOLLAR BASIS (000) MASS MULTI
 MERCH OUTLET FOOD DRUG
CATEGORY SALES $ % CHG % CHG % CHG
SOFT DRINKS - CARBONATED $1,117,032 3.4% 5.1% 9.9%
CEREAL - READY TO EAT 206,208 0.0 -0.5 27.2
BAKERY - BREAD - FRESH 52,238 2.6 2.2 25.2
COOKIES 409,852 2.1 1.3 4.9
SOUP - CANNED 60,403 3.2 2.5 18.3
MILK - MODIFIED 436,312 4.3 4.0 7.2
SNACKS - POTATO CHIPS 201,433 0.4 0.1 14.4
COFFEE - GROUND 257,862 -13.5 -13.6 -6.4
FRUIT DRINKS - OTHER CONTAINER 199,122 9.2 8.0 23.1
CANDY - CHOCOLATE 521,015 5.3 5.5 3.4
DOG FOOD - DRY TYPE 563,019 0.8 -0.1 4.5
CANDY - NON-CHOCOLATE 535,798 6.1 6.3 5.0
SNACKS - TORTILLA CHIPS 117,260 3.0 2.8 6.2
WATER - BOTTLED 125,777 18.8 16.3 34.2
BAKERY - CAKES - FRESH 111,279 5.9 6.1 24.4
SPAGHETTI/MARINARA SAUCE 9,652 -1.0 -1.3 10.9
DRY DINNERS - PASTA 27,934 2.9 2.0 16.6
SEAFOOD - TUNA - SHELF STABLE 15,542 0.9 0.8 -1.5
CAT FOOD - WET TYPE 143,110 0.3 -1.8 -0.9
CANDY - CHOCOLATE - MINIATURES 332,738 4.6 5.4 6.9
CANDY - CHOCOLATE - SPECIAL 416,997 3.8 8.8 -3.5
CAT FOOD - DRY TYPE 220,611 2.2 0.7 10.6
SALAD DRESSING - LIQUID 11,709 13.9 13.7 26.0
SUGAR - GRANULATED 6,323 -2.2 -2.5 27.1
BAKERY - BUNS - FRESH 7,334 7.3 6.9 47.6
FRUIT DRINKS & JUICES - CRANBERRY 82,688 7.7 9.4 22.5
SALAD AND COOKING OIL 10,003 1.4 1.1 9.8
CRACKERS - FLAVORED SNACK 52,337 8.0 8.1 13.5
MEXICAN SAUCE 33,102 4.1 4.2 5.4
DOG FOOD - WET TYPE 155,488 0.6 -1.1 -0.8
PEANUT BUTTER 19,189 0.7 -0.2 1.0
SEASONING - DRY 13,177 3.0 3.4 -3.9
CEREAL - HOT 5,777 9.6 9.2 27.6
TOASTER PASTRIES 49,476 8.8 5.8 -8.8
MAYONNAISE 5,297 6.7 6.3 39.0
DOG & CAT TREATS 147,902 4.2 3.5 5.9
MEXICAN TORTILLAS 543 7.8 7.8 34.9
POPCORN - UNPOPPED 95,823 0.3 1.7 -2.7
NUTS - CANS 188,551 15.1 14.9 15.1
FRUIT JUICE - APPLE 22,895 6.5 6.8 24.1
SOFT DRINKS - POWDERED 44,896 3.7 1.6 57.4
BAKERY - MUFFINS - FRESH 16,511 4.3 4.2 -14.5
SNACKS - REMAINING 62,970 10.6 11.7 31.4
GRANOLA & YOGURT BARS 63,342 -12.9 -14.3 -5.7
SNACKS - PRETZEL 43,246 -3.3 -3.5 4.8
BAKERY - BFST. CAKES/SWEET ROLLS - FRESH 20,807 10.1 9.5 34.4
BAKERY - ROLLS - FRESH 1,665 3.9 3.8 10.1
CRACKERS - CHEESE 73,675 12.4 12.2 10.0
TEA - LIQUID 27,164 12.5 12.4 18.2
SOUP MIXES - DRY & BASES 3,093 0.3 0.3 0.2
DOLLAR BASIS (000) FOOD DRUG MASS
 MASS OUTLET OUTLET OUTLET
CATEGORY % CHG SHARE SHARE SHARE
SOFT DRINKS - CARBONATED 11.2% 87.4% 4.8% 7.8%
CEREAL - READY TO EAT 15.5 96.5 0.7 2.8
BAKERY - BREAD - FRESH 51.1 98.6 0.5 0.9
COOKIES 9.1 87.2 3.5 9.3
SOUP - CANNED 39.6 96.6 1.4 2.0
MILK - MODIFIED 5.0 80.4 4.7 14.9
SNACKS - POTATO CHIPS -2.5 89.4 3.4 7.1
COFFEE - GROUND -14.2 88.7 1.8 9.5
FRUIT DRINKS - OTHER CONTAINER 15.8 87.3 4.9 7.8
CANDY - CHOCOLATE 7.2 55.7 23.6 20.7
DOG FOOD - DRY TYPE 3.5 73.7 0.8 25.6
CANDY - NON-CHOCOLATE 6.8 49.8 24.4 25.8
SNACKS - TORTILLA CHIPS 4.2 91.6 2.0 6.4
WATER - BOTTLED 35.9 84.6 7.6 7.8
BAKERY - CAKES - FRESH 0.7 91.1 1.3 7.6
SPAGHETTI/MARINARA SAUCE 40.4 98.8 0.5 0.7
DRY DINNERS - PASTA 74.3 97.5 0.5 2.0
SEAFOOD - TUNA - SHELF STABLE 11.1 97.1 1.6 1.3
CAT FOOD - WET TYPE 18.7 86.6 1.6 11.8
CANDY - CHOCOLATE - MINIATURES 1.7 55.5 16.5 28.0
CANDY - CHOCOLATE - SPECIAL 5.6 35.0 29.4 35.6
CAT FOOD - DRY TYPE 7.5 78.5 1.6 20.0
SALAD DRESSING - LIQUID 30.1 98.5 0.4 1.1
SUGAR - GRANULATED 37.6 98.8 0.5 0.6
BAKERY - BUNS - FRESH 84.9 99.0 0.3 0.7
FRUIT DRINKS & JUICES - CRANBERRY -9.6 88.4 2.9 8.7
SALAD AND COOKING OIL 36.8 98.6 0.3 1.1
CRACKERS - FLAVORED SNACK 5.3 92.8 1.4 5.8
MEXICAN SAUCE 1.7 95.6 0.7 3.7
DOG FOOD - WET TYPE 9.0 81.2 1.3 17.5
PEANUT BUTTER 57.7 96.8 0.9 2.3
SEASONING - DRY -10.6 96.2 2.1 1.7
CEREAL - HOT 84.5 98.7 0.6 0.7
TOASTER PASTRIES 89.1 92.7 0.8 6.6
MAYONNAISE 56.3 98.6 0.6 0.7
DOG & CAT TREATS 7.0 78.0 1.8 20.3
MEXICAN TORTILLAS 7.8 99.9 0.0 0.1
POPCORN - UNPOPPED -7.1 83.9 2.8 13.3
NUTS - CANS 15.7 58.8 14.1 27.1
FRUIT JUICE - APPLE -8.8 94.1 2.5 3.4
SOFT DRINKS - POWDERED 36.2 92.5 0.8 6.7
BAKERY - MUFFINS - FRESH 20.5 96.4 1.1 2.6
SNACKS - REMAINING -6.1 84.5 5.7 9.8
GRANOLA & YOGURT BARS 0.2 88.2 2.0 9.8
SNACKS - PRETZEL -7.0 88.4 4.9 6.7
BAKERY - BFST. CAKES/SWEET ROLLS - FRESH 22.8 95.7 1.0 3.3
BAKERY - ROLLS - FRESH 84.1 99.6 0.1 0.3
CRACKERS - CHEESE 14.5 85.9 2.2 11.9
TEA - LIQUID 5.3 87.3 8.2 4.4
SOUP MIXES - DRY & BASES 12.4 98.2 1.2 0.5
Source: ACNielsen
 Top 50 Non-Food Grocery
 52 WEEKS ENDED 09/04/99
DOLLAR BASIS (000) MULTI FOOD DRUG
 OUTLET STORES STORES
CATEGORY SALES $ SALES $ SALES $
CIGARETTES $9,456,713 $6,271,526 $1,695,283
DISPOSABLE DIAPERS 4,153,951 1,979,696 406,672
TOILET TISSUE 3,769,943 2,393,894 195,148
DETERGENTS - HEAVY DUTY - LIQUID 2,522,200 1,586,070 163,567
DETERGENTS - PACKAGED 2,002,257 1,232,334 60,477
PAPER TOWELS - JUMBO 1,757,953 1,168,882 61,141
SOAP - BAR 1,425,123 714,393 160,879
FACIAL TISSUE 1,326,327 797,294 136,861
DISPOSABLE DISHES 1,028,143 717,377 43,984
PET ACCESSORY 928,119 162,140 24,605
FABRIC SOFTENERS - LIQUID 828,406 459,002 28,530
CAT LITTER 818,188 552,788 17,754
DETERGENTS - LIGHT DUTY - LIQUID 801,492 521,842 59,105
PRE-MOISTENED TOWELETTES 781,487 341,105 96,248
PAPER TOWELS - REGULAR 697,916 498,969 42,128
ANTI-SMOKING PRODUCT 609,494 98,723 332,941
SOAP - SPECIALTY 602,580 183,662 136,258
TOBACCO - CHEWING 567,323 371,022 28,269
AUTOMATIC DISHWASHER COMPOUNDS 566,148 398,396 19,842
BLEACH - LIQUID 563,593 388,702 22,854
BAGS - TALL KITCHEN 562,518 353,483 28,545
PAPER NAPKINS 557,575 416,963 21,137
CLEANERS - NON-DISINFECTANT LIQUID 538,732 321,578 29,069
FABRIC SOFTENERS - DRY 475,004 291,396 22,543
ALUMINUM FOIL 464,397 370,949 14,051
BAGS - TRASH/TRASH COMPACTOR 446,296 269,781 28,874
DISPOSABLE CUPS 429,398 311,316 22,598
CHARCOAL 422,986 335,799 9,161
AIR/SPEC. FRESHNERS - AEROSOL SPRAY 409,077 190,438 45,924
AIR/SPECIALTY FRESHENERS 404,839 133,003 35,829
BROOMS/MOPS & WAX APPLICATORS 395,477 142,616 30,454
CLEANERS - BATHROOM 372,888 218,568 20,994
TOILET BOWL - CLEANERS 334,548 202,284 15,841
LAUNDRY & IRONING ACCESSORIES 334,455 54,517 39,463
PET CARE - RAWHIDE BONES & CHEWS 331,640 156,475 12,840
BAGS - FOOD STORAGE 326,180 246,586 8,488
CIGARS 325,225 109,363 176,214
SOAP - LIQUID 302,720 145,463 26,258
SCOURING PADS 293,991 192,147 15,371
BAGS - FREEZER 283,105 213,057 3,788
BAGS - SANDWICH 266,112 198,039 10,424
RUG CLEANERS 241,118 121,207 13,653
FURNITURE POLISH 207,542 124,572 10,031
PLASTIC WRAP 203,332 165,094 5,811
LAUNDRY - SOIL & STAIN REMOVERS 200,733 118,071 10,424
CLEANERS - DISINFECTANTS - LIQUID 195,413 123,774 11,013
CLEANERS - WINDOW 193,994 116,912 13,602
LIGHTERS 185,438 66,939 44,361
DRAIN PIPE OPENERS 185,409 116,680 16,943
DISINFECTANTS 174,289 92,780 19,521
DOLLAR BASIS (000) MASS MULTI
 MERCH OUTLET FOOD DRUG MASS
CATEGORY SALES $ % CHG % CHG % CHG % CHG
CIGARETTES $1,489,904 9.5% 8.1% 15.9% 8.7%
DISPOSABLE DIAPERS 1,767,583 4.9 0.1 10.5 9.6
TOILET TISSUE 1,180,901 4.1 3.2 8.5 5.0
DETERGENTS - HEAVY DUTY - LIQUID 772,563 9.7 7.2 21.0 13.0
DETERGENTS - PACKAGED 709,447 -5.1 -7.7 -11.6 0.5
PAPER TOWELS - JUMBO 527,930 -2.1 -4.9 7.5 3.3
SOAP - BAR 549,851 0.4 -2.7 2.2 4.1
FACIAL TISSUE 392,172 3.8 1.6 8.0 6.8
DISPOSABLE DISHES 266,782 4.9 3.4 -1.9 10.5
PET ACCESSORY 741,374 9.4 9.1 -3.6 9.9
FABRIC SOFTENERS - LIQUID 340,874 3.1 -1.2 2.1 6.5
CAT LITTER 247,346 7.1 4.1 3.8 14.8
DETERGENTS - LIGHT DUTY - LIQUID 220,546 -0.7 -2.2 -2.9 3.6
PRE-MOISTENED TOWELETTES 344,134 14.3 11.1 19.6 16.1
PAPER TOWELS - REGULAR 156,819 22.5 19.1 28.7 32.7
ANTI-SMOKING PRODUCT 177,831 10.7 8.0 7.5 19.1
SOAP - SPECIALTY 282,660 8.9 5.7 5.0 13.1
TOBACCO - CHEWING 168,032 -0.7 -0.4 -11.8 0.8
AUTOMATIC DISHWASHER COMPOUNDS 147,911 7.4 4.4 3.1 16.8
BLEACH - LIQUID 152,036 1.0 -2.4 5.5 10.1
BAGS - TALL KITCHEN 180,490 1.7 -1.6 -0.2 9.0
PAPER NAPKINS 119,474 -0.2 -1.0 1.2 2.4
CLEANERS - NON-DISINFECTANT LIQUID 188,085 7.6 5.4 5.7 11.7
FABRIC SOFTENERS - DRY 161,065 3.4 -0.2 13.4 9.3
ALUMINUM FOIL 79,397 1.6 0.7 -4.8 7.2
BAGS - TRASH/TRASH COMPACTOR 147,640 -0.8 -4.6 -2.1 7.2
DISPOSABLE CUPS 95,484 4.3 3.7 2.9 6.7
CHARCOAL 78,026 7.9 5.7 -2.1 19.9
AIR/SPEC. FRESHNERS - AEROSOL SPRAY 172,715 74.8 64.7 67.4 89.8
AIR/SPECIALTY FRESHENERS 236,007 4.5 0.7 -3.5 8.2
BROOMS/MOPS & WAX APPLICATORS 222,407 3.3 3.3 -3.2 4.2
CLEANERS - BATHROOM 133,236 9.8 7.1 13.8 13.9
TOILET BOWL - CLEANERS 116,423 -1.8 -4.0 -6.5 3.1
LAUNDRY & IRONING ACCESSORIES 240,475 5.9 21.5 9.5 2.4
PET CARE - RAWHIDE BONES & CHEWS 162,325 10.3 5.7 -1.7 16.3
BAGS - FOOD STORAGE 71,107 5.4 1.9 24.2 17.3
CIGARS 39,648 4.3 2.9 7.3 -4.0
SOAP - LIQUID 130,998 2.1 -3.8 3.4 9.2
SCOURING PADS 86,474 4.3 0.1 3.6 15.2
BAGS - FREEZER 66,260 2.8 -0.1 1.7 13.5
BAGS - SANDWICH 57,650 -0.7 -3.0 9.0 6.2
RUG CLEANERS 106,258 3.8 1.4 -0.5 7.5
FURNITURE POLISH 72,939 -0.9 -4.0 -4.0 5.4
PLASTIC WRAP 32,428 -1.1 -2.7 1.8 7.7
LAUNDRY - SOIL & STAIN REMOVERS 72,239 2.1 -2.8 1.8 11.5
CLEANERS - DISINFECTANTS - LIQUID 60,626 -17.2 -17.9 -7.2 -17.5
CLEANERS - WINDOW 63,480 -7.8 -10.9 -4.9 -2.2
LIGHTERS 74,138 4.0 4.3 5.6 2.8
DRAIN PIPE OPENERS 51,786 6.3 3.8 3.8 13.2
DISINFECTANTS 61,989 1.1 -2.3 -0.9 7.4
DOLLAR BASIS (000) FOOD DRUG MASS
 OUTLET OUTLET OUTLET
CATEGORY SHARE SHARE SHARE
CIGARETTES 66.3% 17.9% 15.8%
DISPOSABLE DIAPERS 47.7 9.8 42.6
TOILET TISSUE 63.5 5.2 31.3
DETERGENTS - HEAVY DUTY - LIQUID 62.9 6.5 30.6
DETERGENTS - PACKAGED 61.5 3.0 35.4
PAPER TOWELS - JUMBO 66.5 3.5 30.0
SOAP - BAR 50.1 11.3 38.6
FACIAL TISSUE 60.1 10.3 29.6
DISPOSABLE DISHES 69.8 4.3 25.9
PET ACCESSORY 17.5 2.7 79.9
FABRIC SOFTENERS - LIQUID 55.4 3.4 41.1
CAT LITTER 67.6 2.2 30.3
DETERGENTS - LIGHT DUTY - LIQUID 65.1 7.4 27.5
PRE-MOISTENED TOWELETTES 43.6 12.3 44.0
PAPER TOWELS - REGULAR 71.5 6.0 22.5
ANTI-SMOKING PRODUCT 16.2 54.6 29.2
SOAP - SPECIALTY 30.5 22.6 46.9
TOBACCO - CHEWING 65.4 5.0 29.6
AUTOMATIC DISHWASHER COMPOUNDS 70.4 3.5 26.1
BLEACH - LIQUID 69.0 4.1 27.0
BAGS - TALL KITCHEN 62.8 5.1 32.1
PAPER NAPKINS 74.8 3.8 21.4
CLEANERS - NON-DISINFECTANT LIQUID 59.7 5.4 34.9
FABRIC SOFTENERS - DRY 61.3 4.7 33.9
ALUMINUM FOIL 79.9 3.0 17.1
BAGS - TRASH/TRASH COMPACTOR 60.4 6.5 33.1
DISPOSABLE CUPS 72.5 5.3 22.2
CHARCOAL 79.4 2.2 18.4
AIR/SPEC. FRESHNERS - AEROSOL SPRAY 46.6 11.2 42.2
AIR/SPECIALTY FRESHENERS 32.9 8.9 58.3
BROOMS/MOPS & WAX APPLICATORS 36.1 7.7 56.2
CLEANERS - BATHROOM 58.6 5.6 35.8
TOILET BOWL - CLEANERS 60.5 4.7 34.8
LAUNDRY & IRONING ACCESSORIES 16.3 11.8 71.9
PET CARE - RAWHIDE BONES & CHEWS 47.2 3.9 48.9
BAGS - FOOD STORAGE 75.6 2.6 21.8
CIGARS 33.6 54.2 12.2
SOAP - LIQUID 48.1 8.7 43.3
SCOURING PADS 65.4 5.2 29.4
BAGS - FREEZER 75.3 1.3 23.4
BAGS - SANDWICH 74.4 3.9 21.7
RUG CLEANERS 50.3 5.7 44.1
FURNITURE POLISH 60.0 4.8 35.1
PLASTIC WRAP 81.2 2.9 15.9
LAUNDRY - SOIL & STAIN REMOVERS 58.8 5.2 36.0
CLEANERS - DISINFECTANTS - LIQUID 63.3 5.6 31.0
CLEANERS - WINDOW 60.3 7.0 32.7
LIGHTERS 36.1 23.9 40.0
DRAIN PIPE OPENERS 62.9 9.1 27.9
DISINFECTANTS 53.2 11.2 35.6
Source: ACNielsen
 Top 50 Frozen Foods
 52 WEEKS ENDED 09/04/99
DOLLAR BASIS (000) MULTI FOOD DRUG MASS
 OUTLET STORES STORES MERCH
CATEGORY SALES $ SALES $ SLAES $ SALES $
ICE CREAM - BULK $3,887,359 $3,798,310 $87,021 $2,028
PIZZA - FROZEN 2,324,534 2,310,633 6,600 7,302
FROZEN NOVELTIES 1,805,507 1,778,375 24,527 2,606
DINNERS - FROZEN 1,238,587 1,237,305 1,230 51
ENTREES - POULTRY - 1 FOOD - FROZEN 1,233,390 1,231,506 1,776 108
ENTREES - ITALIAN - 1 FOOD - FROZEN 1,062,684 1,060,423 2,194 66
VEGETABLES - POTATOES - FROZEN 1,040,530 1,035,249 412 4,869
FROZEN POULTRY 817,065 816,424 597 44
FROZ WAFFLES/PANCKES/FRENCH TOAST 703,312 702,931 356 25
FRUIT JUICE - ORANGE - FROZEN 516,550 516,268 276 6
VEGETABLES - MIXED - FROZEN 446,669 446,571 98 0
ENTREES - MEAT - 1 FOOD - FROZEN 442,556 441,912 615 29
FROZEN HORS D'OEUVRES & SNACKS 435,015 433,936 1,006 73
FROZEN/REFRIGERATED BREAKFASTS 433,907 433,559 293 56
ENTREES - REMAINING - 1 FOOD - FROZEN 420,482 419,184 1,297 0
SEAFOOD - FISH - BREADED - FROZEN 416,226 416,041 185 0
ENTREES - ORIENTAL - 1 FOOD - FROZEN 365,624 365,025 599 0
ENTREES - MEXICAN - 1 FOOD - FROZEN 349,638 349,255 284 99
TOPPINGS - WHIPPED - FROZEN 328,208 327,956 252 0
POT PIES - FROZEN 306,225 305,796 416 12
FRUIT DRINKS & MIXES - FROZEN 295,731 295,652 79 0
SEAFOOD - SHRIMP - UNBREADED - FROZ 283,371 283,268 12 91
YOGURT - FROZEN 283,337 280,920 2,332 84
BAKERY - PIES - FROZEN 280,264 280,188 71 5
VEGETABLES - REMAINING - FROZEN 257,786 257,555 34 197
BAKERY - BAGELS - FROZEN 252,406 252,153 240 12
VEGETABLES - IN SAUCE - FROZEN 236,789 236,659 130 0
BAKERY - BREAD - FROZEN 217,353 217,231 122 0
ENTREES - MEAT - 2 FOOD - FROZEN 216,211 215,989 223 0
FROZEN DESSERTS 213,238 212,209 986 43
VEGETABLES - PEAS - FROZEN 209,122 209,087 36 0
FROZEN FRUITS 203,912 203,883 29 0
MEAL STARTERS 194,936 194,857 75 3
VEGETABLES - CORN - FROZEN 191,329 191,293 34 2
FROZEN MEAT - GROUND BEEF 188,557 188,469 51 37
VEGETABLES - BROCCOLI - FROZEN 183,541 183,509 28 3
PASTA - PLAIN - FROZEN 175,015 174,916 99 0
ICE MILK AND SHERBET 173,818 171,391 2,406 21
ENTREES - POULTRY - 2 FOOD - FROZEN 167,021 166,924 97 0
BAKERY - REMAINING - FROZEN 158,765 158,746 19 0
ENTREES - SEAFOOD - 1 FOOD - FROZEN 151,170 151,016 148 6
CORN DOGS - FROZEN/REFRIGERATED 138,117 138,069 20 29
VEGETABLES - CORN ON THE COB - FROZ 137,308 137,288 20 0
SAUCES & GRAVIES - FROZEN/REFRIG 124,892 124,871 20 2
BAKERY - DESSERT CAKES - FROZEN 116,918 116,799 119 0
SEAFOOD - FISH - UNBREADED - FROZEN 113,842 113,816 26 0
VEGETABLES - GREEN BEANS - FROZEN 107,180 107,159 22 0
FRUIT JUICE - REMAINING - FROZEN 101,612 101,601 11 0
BAKERY - CHEESECAKE - FROZEN 85,916 85,660 256 0
FRUIT JUICE - GRAPE - FROZEN 85,612 85,554 58 0
DOLLAR BASIS (000) MULTI
 OUTLET FOOD DRUG MASS
CATEGORY % CHG % CHG % CHG % CHG
ICE CREAM - BULK 8.5% 8.2% 26.5% -0.4%
PIZZA - FROZEN 7.7 7.6 43.9 42.2
FROZEN NOVELTIES 6.2 6.0 24.1 11.7
DINNERS - FROZEN 6.2 6.2 7.2 47.4%
ENTREES - POULTRY - 1 FOOD - FROZEN 19.7 19.7 58.4 184.5
ENTREES - ITALIAN - 1 FOOD - FROZEN 7.9 7.9 53.8 218.3
VEGETABLES - POTATOES - FROZEN 2.1 2.1 9.3 -4.3
FROZEN POULTRY 10.1 10.1 -30.0 65.3
FROZ WAFFLES/PANCKES/FRENCH TOAST -1.8 -1.8 15.4 206.6
FRUIT JUICE - ORANGE - FROZEN -4.6 -4.6 6.4 228.8
VEGETABLES - MIXED - FROZEN -4.8 -4.8 25.2 -98.5
ENTREES - MEAT - 1 FOOD - FROZEN 18.1 18.0 46.4 11.0
FROZEN HORS D'OEUVRES & SNACKS 7.9 7.9 2.3 54.7
FROZEN/REFRIGERATED BREAKFASTS 5.4 5.4 63.9 -21.9
ENTREES - REMAINING - 1 FOOD - FROZEN 5.4 5.3 53.1 -99.5
SEAFOOD - FISH - BREADED - FROZEN 3.5 3.5 17.2 -100.0
ENTREES - ORIENTAL - 1 FOOD - FROZEN 41.3 41.3 30.1 -100.0
ENTREES - MEXICAN - 1 FOOD - FROZEN 13.0 13.1 -20.5 162.4
TOPPINGS - WHIPPED - FROZEN 4.1 4.1 14.9 -94.9
POT PIES - FROZEN -0.6 -0.6 -6.8 144.8
FRUIT DRINKS & MIXES - FROZEN -3.7 -3.7 36.7 -100.0
SEAFOOD - SHRIMP - UNBREADED - FROZ 56.7 56.9 N/A -74.6
YOGURT - FROZEN -13.9 -13.9 -16.7 -39.7
BAKERY - PIES - FROZEN 5.0 5.0 -34.0 -32.5
VEGETABLES - REMAINING - FROZEN 0.1 0.1 -29.0 26.6
BAKERY - BAGELS - FROZEN -6.6 -6.6 11.8 130.0
VEGETABLES - IN SAUCE - FROZEN -0.5 -0.5 240.5 -98.6
BAKERY - BREAD - FROZEN 20.1 20.0 106.6 -100.0
ENTREES - MEAT - 2 FOOD - FROZEN 1.9 1.9 101.8 -100.0
FROZEN DESSERTS -6.5 -6.6 8.4 -36.1
VEGETABLES - PEAS - FROZEN -1.3 -1.3 29.1 -100.0
FROZEN FRUITS 9.3 9.4 -20.6 -98.0
MEAL STARTERS -3.4 -3.4 173.3 -23.8
VEGETABLES - CORN - FROZEN -2.5 -2.5 15.9 23.2
FROZEN MEAT - GROUND BEEF 6.8 6.8 -65.2% 2,319.9
VEGETABLES - BROCCOLI - FROZEN -2.2 -2.2 4.2 63.7
PASTA - PLAIN - FROZEN -0.9 -0.9 98.7 -100.0
ICE MILK AND SHERBET 4.2 4.3 -0.6 -31.3
ENTREES - POULTRY - 2 FOOD - FROZEN 2.0 2.0 204.4 -98.9
BAKERY - REMAINING - FROZEN -0.3 -0.3 4.8 -100.0
ENTREES - SEAFOOD - 1 FOOD - FROZEN 0.5 0.4 85.1 176.8
CORN DOGS - FROZEN/REFRIGERATED 10.2 10.2 -46.2 63.4
VEGETABLES - CORN ON THE COB - FROZ -4.1 -4.1 105.5 -100.0
SAUCES & GRAVIES - FROZEN/REFRIG -1.5 -1.5 -38.8 -77.8
BAKERY - DESSERT CAKES - FROZEN -2.6 -2.6 25.8 -100.0
SEAFOOD - FISH - UNBREADED - FROZEN 8.5 8.5 3,188.7 -100.0
VEGETABLES - GREEN BEANS - FROZEN -0.4 -0.4 -9.7 -100.0
FRUIT JUICE - REMAINING - FROZEN 5.4 5.4 -68.9 -100.0
BAKERY - CHEESECAKE - FROZEN 45.4 45.0 494.0 -100.0
FRUIT JUICE - GRAPE - FROZEN -5.1 -5.1 82.1 -100.0
DOLLAR BASIS (000) FOOD DRUG MASS
 OUTLET OUTLET OUTLET
CATEGORY SHARE SHARE SHARE
ICE CREAM - BULK 97.7% 2.2% 0.1%
PIZZA - FROZEN 99.4 0.3 0.3
FROZEN NOVELTIES 98.5 1.4 0.1
DINNERS - FROZEN 99.9 0.1 0.0
ENTREES - POULTRY - 1 FOOD - FROZEN 99.8 0.1 0.0
ENTREES - ITALIAN - 1 FOOD - FROZEN 99.8 0.2 0.0
VEGETABLES - POTATOES - FROZEN 99.5 0.0 0.5
FROZEN POULTRY 99.9 0.1 0.0
FROZ WAFFLES/PANCKES/FRENCH TOAST 99.9 0.1 0.0
FRUIT JUICE - ORANGE - FROZEN 99.9 0.1 0.0
VEGETABLES - MIXED - FROZEN 100.0 0.0 0.0
ENTREES - MEAT - 1 FOOD - FROZEN 99.9 0.1 0.0
FROZEN HORS D'OEUVRES & SNACKS 99.8 0.2 0.0
FROZEN/REFRIGERATED BREAKFASTS 99.9 0.1 0.0
ENTREES - REMAINING - 1 FOOD - FROZEN 99.7 0.3 0.0
SEAFOOD - FISH - BREADED - FROZEN 100.0 0.0 0.0
ENTREES - ORIENTAL - 1 FOOD - FROZEN 99.8 0.2 0.0
ENTREES - MEXICAN - 1 FOOD - FROZEN 99.9 0.1 0.0
TOPPINGS - WHIPPED - FROZEN 99.9 0.1 0.0
POT PIES - FROZEN 99.9 0.1 0.0
FRUIT DRINKS & MIXES - FROZEN 100.0 0.0 0.0
SEAFOOD - SHRIMP - UNBREADED - FROZ 100.0 0.0 0.0
YOGURT - FROZEN 99.1 0.8 0.0
BAKERY - PIES - FROZEN 100.0 0.0 0.0
VEGETABLES - REMAINING - FROZEN 99.9 0.0 0.1
BAKERY - BAGELS - FROZEN 99.9 0.1 0.0
VEGETABLES - IN SAUCE - FROZEN 99.9 0.1 0.0
BAKERY - BREAD - FROZEN 99.9 0.1 0.0
ENTREES - MEAT - 2 FOOD - FROZEN 99.9 0.1 0.0
FROZEN DESSERTS 99.5 0.5 0.0
VEGETABLES - PEAS - FROZEN 100.0 0.0 0.0
FROZEN FRUITS 100.0 0.0 0.0
MEAL STARTERS 100.0 0.0 0.0
VEGETABLES - CORN - FROZEN 100.0 0.0 0.0
FROZEN MEAT - GROUND BEEF 100.0 0.0 0.0
VEGETABLES - BROCCOLI - FROZEN 100.0 0.0 0.0
PASTA - PLAIN - FROZEN 99.9 0.1 0.0
ICE MILK AND SHERBET 98.6 1.4 0.0
ENTREES - POULTRY - 2 FOOD - FROZEN 99.9 0.1 0.0
BAKERY - REMAINING - FROZEN 100.0 0.0 0.0
ENTREES - SEAFOOD - 1 FOOD - FROZEN 99.9 0.1 0.0
CORN DOGS - FROZEN/REFRIGERATED 100.0 0.0 0.0
VEGETABLES - CORN ON THE COB - FROZ 100.0 0.0 0.0
SAUCES & GRAVIES - FROZEN/REFRIG 100.0 0.0 0.0
BAKERY - DESSERT CAKES - FROZEN 99.9 0.1 0.0
SEAFOOD - FISH - UNBREADED - FROZEN 100.0 0.0 0.0
VEGETABLES - GREEN BEANS - FROZEN 100.0 0.0 0.0
FRUIT JUICE - REMAINING - FROZEN 100.0 0.0 0.0
BAKERY - CHEESECAKE - FROZEN 99.7 0.3 0.0
FRUIT JUICE - GRAPE - FROZEN 99.9 0.1 0.0
Source: ACNielsen
 Top 50 Dairy
 52 WEEKS ENDED 09/04/99
DOLLAR BASIS (000) MULTI FOOD DRUG
 OUTLET STORES STORES
CATEGORY SALES $ SALES $ SALES $
DAIRY - MILK - REFRIGERATED $10,203,956 $9,855,073 $177,022
FRUIT JUICE - ORANGE - OTHER CONTAINER 2,722,797 2,699,294 16,941
EGGS - FRESH 2,145,553 2,135,961 6,608
YOGURT - REFRIGERATED 1,872,723 1,871,422 1,106
CHEESE - PROCESSED SLICES - AMERICAN 1,640,059 1,635,169 2,000
CHEESE - SHREDDED 1,586,621 1,585,242 519
MARGARINE AND SPREADS 1,414,411 1,410,809 2,013
BUTTER 1,187,716 1,185,039 1,779
CHEESE - NATURAL - AMERICAN CHEDDAR 949,672 947,711 1,053
CHEESE - COTTAGE 866,371 865,105 973
CHEESE - PROCESSED - CREAM CHEESE 782,599 780,554 1,397
DAIRY - SOUR CREAM - REFRIG. 573,810 572,708 758
FRUIT DRINKS - OTHER CONTAINER 573,012 558,979 3,411
DOUGH PRODUCTS - BISCUITS - REFRIG. 512,191 511,901 155
CHEESE - NATURAL - MOZZARELLA 497,784 497,216 300
CHEESE - PROCESSED - LOAVES 384,945 378,980 415
DAIRY - FLAVORED MILK - REFRIGERATED 373,301 359,378 8,560
CHEESE - PROCESSED - SNACK 371,212 357,218 2,264
CHEESE - GRATED 369,275 365,223 1,555
DAIRY - CREAM - REFRIGERATED 347,878 343,838 3,502
PUDDING - REFRIGERATED 328,266 327,941 43
DAIRY - DIP - REFRIGERATED & FROZEN 324,419 323,249 771
CHEESE - NATURAL - REMAINING 319,786 319,295 303
CHEESE - SPECIALTY/IMPORTED 317,448 317,351 97
DOUGH PROD. - COOKIES & BROWNIES 311,672 311,510 111
FRUIT JUICE - REMAINING 278,127 277,664 454
DOUGH PRODUCTS - REMAINING - REFRIG. 241,655 241,516 88
DOUGH PRODUCTS - SWEET ROLLS - REFRIG. 214,942 214,815 52
DOUGH PRODUCTS - DINNER ROLLS - REFRIG. 189,453 189,291 93
SEAFOOD - REFRIGERATED 185,393 185,393 0
CHEESE - PROCESSED SLICES - REMAINING 182,294 182,063 110
TOPPINGS - REFRIGERATED 155,204 154,818 302
CHEESE - RICOTTA 152,938 152,913 24
DAIRY - BUTTERMILK - REFRIGERATED 145,092 144,638 287
WHIPPING CREAM 142,052 141,941 90
FRUIT JUICE - GRAPEFRUIT - OTHER CONTAIN. 130,851 130,635 188
CHEESE - NATURAL - SWISS 112,960 112,798 134
CHEESE - NATURAL - AMERICAN COLBY 101,155 100,975 114
EGGNOG - FRESH & CANNED 90,270 88,861 648
SPREADS - REMAINING 79,636 79,628 8
CIDER 31,463 31,453 7
FRUIT JUICE - NECTARS 20,075 20,075 0
DAIRY - SHAKES & DRINKS - REFRIGERATED 17,794 17,677 91
CHEESE - NATURAL - WUENSTER 17,193 17,192 0
YOGURT - REFRIG. - SHAKES & DRINKS 15,037 14,993 44
FRUIT JUICE - APPLE 9,158 9,136 6
FRUIT DRINKS & JUICES - CRANBERRY 8,985 8,845 140
FRUIT JUICE - PINEAPPLE 8,801 8,798 3
FRUIT JUICE - LEMON/LIME 7,214 7,179 35
CHEESE - FARMERS 5,769 5,769 0
DOLLAR BASIS (000) MASS MULTI
 MERCH OUTLET FOOD DRUG
CATEGORY SALES $ % CHG % CHG % CHG
DAIRY - MILK - REFRIGERATED $171,861 5.2% 4.1% 34.0%
FRUIT JUICE - ORANGE - OTHER CONTAINER 6,563 14.0 13.6 82.5
EGGS - FRESH 2,985 -0.5 -0.6 3.4
YOGURT - REFRIGERATED 195 4.8 4.8 43.1
CHEESE - PROCESSED SLICES - AMERICAN 2,890 6.2 6.1 17.6
CHEESE - SHREDDED 859 9.9 9.8 21.4
MARGARINE AND SPREADS 1,588 3.3 3.2 96.2
BUTTER 897 18.0 17.9 42.9
CHEESE - NATURAL - AMERICAN CHEDDAR 908 11.8 11.7 56.5
CHEESE - COTTAGE 293 9.4 9.4 29.6
CHEESE - PROCESSED - CREAM CHEESE 647 8.6 8.5 48.1
DAIRY - SOUR CREAM - REFRIG. 345 12.1 12.0 53.3
FRUIT DRINKS - OTHER CONTAINER 10,621 1.6 1.2 24.3
DOUGH PRODUCTS - BISCUITS - REFRIG. 135 0.3 0.3 102.1
CHEESE - NATURAL - MOZZARELLA 268 12.1 12.1 27.7
CHEESE - PROCESSED - LOAVES 5,551 1.5 0.4 62.8
DAIRY - FLAVORED MILK - REFRIGERATED 5,363 25.3 23.9 70.8
CHEESE - PROCESSED - SNACK 11,731 6.3 5.8 30.7
CHEESE - GRATED 2,497 -0.6 -1.2 27.8
DAIRY - CREAM - REFRIGERATED 538 21.7 21.3 63.9
PUDDING - REFRIGERATED 282 3.7 3.7 -34.4
DAIRY - DIP - REFRIGERATED & FROZEN 400 14.6 14.4 69.3
CHEESE - NATURAL - REMAINING 188 23.7 23.6 6.0
CHEESE - SPECIALTY/IMPORTED 0 14.4 14.3 89,937.7
DOUGH PROD. - COOKIES & BROWNIES 5 2.6 2.6 116.0
FRUIT JUICE - REMAINING 9 33.2 33.3 11.1
DOUGH PRODUCTS - REMAINING - REFRIG. 51 8.3 8.3 369.8
DOUGH PRODUCTS - SWEET ROLLS - REFRIG. 74 -1.6 -1.7 236.5
DOUGH PRODUCTS - DINNER ROLLS - REFRIG. 69 2.7 2.7 221.0
SEAFOOD - REFRIGERATED 0 12.8 12.8 -89.9
CHEESE - PROCESSED SLICES - REMAINING 121 7.9 7.9 -29.7
TOPPINGS - REFRIGERATED 85 23.9 23.8 67.3
CHEESE - RICOTTA 1 -0.6 -0.6 131.0
DAIRY - BUTTERMILK - REFRIGERATED 168 1.7 1.7 19.6
WHIPPING CREAM 21 27.1 27.1 44.1
FRUIT JUICE - GRAPEFRUIT - OTHER CONTAIN. 28 21.6 21.6 1.8
CHEESE - NATURAL - SWISS 28 8.2 8.2 53.8
CHEESE - NATURAL - AMERICAN COLBY 66 11.5 11.4 5.7
EGGNOG - FRESH & CANNED 761 7.8 7.3 17.7
SPREADS - REMAINING 1 9.5 9.6 -90.9
CIDER 3 1.5 1.5 -26.4
FRUIT JUICE - NECTARS 0 16.0 16.0 N/A
DAIRY - SHAKES & DRINKS - REFRIGERATED 26 2.5 2.3 43.9
CHEESE - NATURAL - WUENSTER 0 19.6 19.6 -96.2
YOGURT - REFRIG. - SHAKES & DRINKS 0 19.6 19.6 40.8
FRUIT JUICE - APPLE 16 9.9 9.7 0.2
FRUIT DRINKS & JUICES - CRANBERRY 0 5.0 4.8 24.1
FRUIT JUICE - PINEAPPLE 0 9.7 9.9 -80.4
FRUIT JUICE - LEMON/LIME 0 2.5 2.5 5.5
CHEESE - FARMERS 0 3.3 3.3 N/A
DOLLAR BASIS (000) FOOD DRUG MASS
 MASS OUTLET OUTLET OUTLET
CATEGORY % CHG SHARE SHARE SHARE
DAIRY - MILK - REFRIGERATED 69.6% 96.6% 1.7% 1.7%
FRUIT JUICE - ORANGE - OTHER CONTAINER 59.2 99.1 0.6 0.2
EGGS - FRESH 82.6 99.6 0.3 0.1
YOGURT - REFRIGERATED 58.8 99.9 0.1 0.0
CHEESE - PROCESSED SLICES - AMERICAN 182.8 99.7 0.1 0.2
CHEESE - SHREDDED 138.4 99.9 0.0 0.1
MARGARINE AND SPREADS 143.6 99.7 0.1 0.1
BUTTER 81.9 99.8 0.1 0.1
CHEESE - NATURAL - AMERICAN CHEDDAR 25.8 99.8 0.1 0.1
CHEESE - COTTAGE 26.1 99.9 0.1 0.0
CHEESE - PROCESSED - CREAM CHEESE 95.2 99.7 0.2 0.1
DAIRY - SOUR CREAM - REFRIG. 82.3 99.8 0.1 0.1
FRUIT DRINKS - OTHER CONTAINER 19.5 97.6 0.6 1.9
DOUGH PRODUCTS - BISCUITS - REFRIG. 39.0 99.9 0.0 0.0
CHEESE - NATURAL - MOZZARELLA 207.8 99.9 0.1 0.1
CHEESE - PROCESSED - LOAVES 289.7 98.5 0.1 1.4
DAIRY - FLAVORED MILK - REFRIGERATED 91.6 96.3 2.3 1.4
CHEESE - PROCESSED - SNACK 20.1 96.2 0.6 3.2
CHEESE - GRATED 327.5 98.9 0.4 0.7
DAIRY - CREAM - REFRIGERATED 122.4 98.8 1.0 0.2
PUDDING - REFRIGERATED 75.0 99.9 0.0 0.1
DAIRY - DIP - REFRIGERATED & FROZEN 82.1 99.6 0.2 0.1
CHEESE - NATURAL - REMAINING 216.9 99.8 0.1 0.1
CHEESE - SPECIALTY/IMPORTED -99.4 100.0 0.0 0.0
DOUGH PROD. - COOKIES & BROWNIES 124.4 99.9 0.0 0.0
FRUIT JUICE - REMAINING -72.3 99.8 0.2 0.0
DOUGH PRODUCTS - REMAINING - REFRIG. 338.8 99.9 0.0 0.0
DOUGH PRODUCTS - SWEET ROLLS - REFRIG. 381.0 99.9 0.0 0.0
DOUGH PRODUCTS - DINNER ROLLS - REFRIG. 212.5 99.9 0.0 0.0
SEAFOOD - REFRIGERATED -100.0 100.0 0.0 0.0
CHEESE - PROCESSED SLICES - REMAINING 65.7 99.9 0.1 0.1
TOPPINGS - REFRIGERATED 78.1 99.8 0.2 0.1
CHEESE - RICOTTA -89.3 100.0 0.0 0.0
DAIRY - BUTTERMILK - REFRIGERATED 5.8 99.7 0.2 0.1
WHIPPING CREAM 121.6 99.9 0.1 0.0
FRUIT JUICE - GRAPEFRUIT - OTHER CONTAIN. 1.7 99.8 0.1 0.0
CHEESE - NATURAL - SWISS 6.0 99.9 0.1 0.0
CHEESE - NATURAL - AMERICAN COLBY 142.5 99.8 0.1 0.1
EGGNOG - FRESH & CANNED 103.1 98.4 0.7 0.8
SPREADS - REMAINING -72.8 100.0 0.0 0.0
CIDER -15.2 100.0 0.0 0.0
FRUIT JUICE - NECTARS N/A 100.0 0.0 0.0
DAIRY - SHAKES & DRINKS - REFRIGERATED 148.8 99.3 0.5 0.1
CHEESE - NATURAL - WUENSTER -67.6 100.0 0.5 0.0
YOGURT - REFRIG. - SHAKES & DRINKS -100.0 99.7 0.3 0.0
FRUIT JUICE - APPLE 1,006.2 99.8 0.1 0.2
FRUIT DRINKS & JUICES - CRANBERRY -100.0 98.4 1.6 0.0
FRUIT JUICE - PINEAPPLE N/A 100.0 0.0 0.0
FRUIT JUICE - LEMON/LIME N/A 99.5 0.5 0.0
CHEESE - FARMERS -100.0 100.0 0.0 0.0
Source: ACNielsen
 Top 10 Deli
 52 WEEKS ENDED 09/04/99
DOLLAR BASIS (000) MULTI FOOD DRUG MASS
 OUTLET STORES STORES MERCH
CATEGORY SALES $ SALES $ SALES $ SALES $
REMAINING - READY MADE SALADS $1,600,349 $1,599,464 $883 $3
COMBINATION LUNCHES 732,290 723,272 2,916 6,102
SANDWICHES - REFRIGERATED/FROZEN 664,903 660,522 4,071 310
ENTREES - REFRIGERATED 543,315 543,241 69 5
GELATIN SALADS - REFRIGERATED 146,321 146,178 33 110
SALAD DRESSING - REFRIGERATED 139,573 139,548 25 0
PASTA - REFRIGERATED 139,172 139,172 0 0
PIZZA - REFRIGERATED 138,180 138,130 8 41
FRUIT - REFRIGERATED 98,667 98,665 2 0
FRUIT SALADS - REFRIGERATED 39,778 39,769 7 3
DOLLAR BASIS (000) MULTI FOOD
 OUTLET FOOD DRUG MASS OUTLET
CATEGORY % CHG % CHG % CHG % CHG SHARE
REMAINING - READY MADE SALADS 14.8% 14.8% 25.2% -78.9% 99.9%
COMBINATION LUNCHES 12.8 12.1 61.9 209.9 98.8
SANDWICHES - REFRIGERATED/FROZEN 9.2 9.0 68.5 -28.4 99.3
ENTREES - REFRIGERATED 27.0 27.0 874.8 -42.5 100.0
GELATIN SALADS - REFRIGERATED 9.4 9.3 246.6 41.3 99.9
SALAD DRESSING - REFRIGERATED 12.2 12.1 79.0 -100.0 100.0
PASTA - REFRIGERATED -4.1 -4.1 -100.0 -100.0 100.0
PIZZA - REFRIGERATED -9.7 -9.6 -93.3 488.8 100.0
FRUIT - REFRIGERATED 35.7 35.7 164.8 N/A 100.0
FRUIT SALADS - REFRIGERATED 21.0 21.0 619.1 73.6 100.0
DOLLAR BASIS (000) DRUG MASS
 OUTLET OUTLET
CATEGORY SHARE SHARE
REMAINING - READY MADE SALADS 0.1% 0.0%
COMBINATION LUNCHES 0.4 0.8
SANDWICHES - REFRIGERATED/FROZEN 0.6 0.0
ENTREES - REFRIGERATED 0.0 0.0
GELATIN SALADS - REFRIGERATED 0.0 0.1
SALAD DRESSING - REFRIGERATED 0.0 0.0
PASTA - REFRIGERATED 0.0 0.0
PIZZA - REFRIGERATED 0.0 0.0
FRUIT - REFRIGERATED 0.0 0.0
FRUIT SALADS - REFRIGERATED 0.0 0.0
Source: ACNielsen
 Top 10 Packaged Meat
 52 WEEKS ENDED 09/04/99
DOLLAR BASIS (000) MULTI FOOD DRUG MASS
 OUTLET STORES STORES MERCH
CATEGORY SALES $ SALES $ SALES $ SALES $
LUNCHMEAT - SLICED - REGRIGERATED $2,394,569 $2,387,163 $3,594 $3,811
FRANKFURTERS - REFRIGERATED 1,576,261 1,574,002 1,212 1,048
BACON - REFRIGERATED 1,576,068 1,573,754 1,360 954
SAUSAGE - DINNER 1,016,667 1,014,209 623 1,835
SAUSAGE - BREAKFAST 798,082 797,894 90 99
LUNCHMEAT - DELI POUCHES - REFRIG 613,834 613,045 391 398
LUNCHMEAT - MONSLICED - REFRIG 251,345 239,979 550 10,815
BRATWURST & KNOCKWURST 155,382 155,303 77 2
FRANKS - COCKTAIL - REFRIGERATED 104,625 104,615 7 3
HAM - CANNED - REFRIGERATED 94,646 82,351 11,088 1,207
DOLLAR BASIS (000) MULTI FOOD
 OUTLET FOOD DRUG MASS OUTLET
CATEGORY % CHG % CHG % CHG % CHG SHARE
LUNCHMEAT - SLICED - REGRIGERATED -1.2% -1.3% -1.7% 83.3% 99.7%
FRANKFURTERS - REFRIGERATED 0.2 0.2 8.3 42.8 99.9
BACON - REFRIGERATED 3.9 3.8 31.2 110.4 99.9
SAUSAGE - DINNER 4.9 4.7 42.3 1,611.8 99.8
SAUSAGE - BREAKFAST 3.1 3.1 -52.1 32.1 100.0
LUNCHMEAT - DELI POUCHES - REFRIG 0.9 0.9 1.4 105.7 99.9
LUNCHMEAT - MONSLICED - REFRIG 7.0 8.4 -56.5 -10.6 95.5
BRATWURST & KNOCKWURST 21.7 21.7 2,363.9 272.1 99.9
FRANKS - COCKTAIL - REFRIGERATED 16.1 16.1 44.8 -75.2 100.0
HAM - CANNED - REFRIGERATED 3.2 -0.8 39.3 53.0 87.0
DOLLAR BASIS (000) DRUG MASS
 OUTLET OUTLET
CATEGORY SHARE SHARE
LUNCHMEAT - SLICED - REGRIGERATED 0.2% 0.2%
FRANKFURTERS - REFRIGERATED 0.1 0.1
BACON - REFRIGERATED 0.1 0.1
SAUSAGE - DINNER 0.1 0.2
SAUSAGE - BREAKFAST 0.0 0.0
LUNCHMEAT - DELI POUCHES - REFRIG 0.1 0.1
LUNCHMEAT - MONSLICED - REFRIG 0.2 4.3
BRATWURST & KNOCKWURST 0.0 0.0
FRANKS - COCKTAIL - REFRIGERATED 0.0 0.0
HAM - CANNED - REFRIGERATED 11.7 1.3
Source: ACNielsen
 Top 10 Alcoholic Beverages
 52 WEEKS ENDED 09/04/99
DOLLAR BASIS (000) MULTI FOOD DRUG MASS
 OUTLET STORES STORES MERCH
CATEGORY SALES $ SALES $ SALES $ SALES $
BEER $3,684,198 $3,221,965 $454,099 $8,134
LIGHT BEER (LOW CALORIE/ALCOHOL) 2,984,944 2,602,703 373,852 8,389
WINE - DOMESTIC DRY TABLE 2,447,058 2,179,011 257,451 10,596
WINE - IMPORTED DRY TABLE 477,612 451,686 25,081 845
WINE - SPARKLING 299,912 258,298 40,519 1,095
ALE 248,915 238,056 10,707 151
FRUIT-FLAVORED WINES 154,733 144,420 9,641 672
WINE COOLERS 139,985 129,937 9,313 735
NEAR BEER/MALT BEVERAGE 136,774 130,114 6,451 208
MALT LIQUOR 92,897 82,117 10,764 16
DOLLAR BASIS (000) MULTI FOOD DRUG
 OUTLET FOOD DRUG MASS OUTLET OUTLET
CATEGORY % CHG % CHG % CHG % CHG SHARE SHARE
BEER 4.9% 4.1% 10.4% 60.2% 87.5% 12.3%
LIGHT BEER (LOW CALORIE/ALCOHOL) 7.2 7.0 7.6 107.9 87.2 12.5
WINE - DOMESTIC DRY TABLE 5.0 5.3 1.7 36.7 89.0 10.5
WINE - IMPORTED DRY TABLE 11.3 11.2 12.5 59.1 94.6 5.3
WINE - SPARKLING 5.1 5.9 0.5 2.8 86.1 13.5
ALE 1.7 1.5 6.4 6.1 95.6 4.3
FRUIT-FLAVORED WINES 86.9 84.6 124.6 171.8 93.3 6.2
WINE COOLERS -6.7 -6.3 -15.1 50.4 92.8 6.7
NEAR BEER/MALT BEVERAGE -2.1 -1.5 -13.0 -11.3 95.1 4.7
MALT LIQUOR -14.9 -14.7 -16.0 144.4 88.4 11.6
DOLLAR BASIS (000) MASS
 OUTLET
CATEGORY SHARE
BEER 0.2%
LIGHT BEER (LOW CALORIE/ALCOHOL) 0.3
WINE - DOMESTIC DRY TABLE 0.4
WINE - IMPORTED DRY TABLE 0.2
WINE - SPARKLING 0.4
ALE 0.1
FRUIT-FLAVORED WINES 0.4
WINE COOLERS 0.5
NEAR BEER/MALT BEVERAGE 0.2
MALT LIQUOR 0.0
Source: ACNielsen
 Top 50 General Merchandise (GM)
 52 WEEKS ENDED 09/04/99
DOLLAR BASIS (000) MULTI FOOD DRUG
 OUTLET STORES STORES
CATEGORY SALES $ SALES $ SALES $
FILM $2,515,522 $562,082 $893,176
BATTERIES 2,461,706 605,718 629,651
PRERECORDED VIDEO PRODUCTS 2,022,317 249,268 145,232
TELEPHONE AND ACCESSORY 1,321,763 32,517 70,279
VACUUM & CARPET CLEANER APPLIANCE 1,102,610 24,060 3,911
STORAGE AND SPACE MANAGEMENT 1,020,707 55,894 69,902
LAMPS - INCANDESCENT 989,151 439,620 116,557
PERSONEL CARE APPLIANCE & ACCESS. 919,924 45,065 257,758
KITCHEN UTENSIL AND GADGET 860,256 348,597 49,196
SCHOOL AND OFFICE PAPER & FORMS 837,002 156,319 222,227
MOTOR OIL FLUID AND LUBE 833,534 107,030 30,512
BATHROOM ACCESSORY 628,439 20,491 29,420
CANDLES 591,585 211,344 90,870
RAZOR TRIMMER APPLIANCE & ACCESS. 584,528 20,048 117,289
PERS. PLANNERS BINDERS & FOLDERS 564,073 50,767 118,262
PENS & PENCILS 562,084 97,345 163,309
BLANK VIDEO PRODUCT 475,351 71,186 133,341
FAN AND CEILING FAN APPLIANCE 456,877 20,101 57,609
FOOD STORAGE CONTAINERS 449,460 177,653 30,617
LAWN AND SOIL FERTILIZER AND TRTMNT. 448,106 28,797 20,289
ARTIST/HOBBY PAINT AND SUPPLY 445,738 45,497 78,246
HOUSEHOLD APPLIANCE ACCESSORIES 365,668 69,770 17,141
COMPUTER SOFTWARE 351,184 11,846 2,603
CANDLE AND CANDLE IN HOLDER 340,631 127,672 41,953
MICROWAVE OVEN APPLIANCE 340,590 4,652 643
TAPE - MISCELLANEOUS 327,196 73,376 91,856
COFFEE AND TEA MAKER APPLIANCE 323,762 23,993 19,089
MOTORIZED VEHICLE CLEANER & PROTECTANT 267,325 36,454 22,887
WATER PURIFIERS & FILTERS 253,491 52,822 39,565
FLASHLIGHTS 251,623 20,580 24,846
GARMENT STEAMER & IRON APPLIANCE 231,848 8,179 18,685
INK JET AND TONER CARTRIDGE 229,288 4,140 5,131
MARKERS 219,991 36,963 55,903
TOASTER & TOASTER OVEN APPLIANCE 214,129 9,676 9,801
GLUE 208,461 42,615 48,984
AIR CONDITIONER APPLIANCE 204,324 1,734 0
TRASH AND RECYCLING BIN 203,777 13,795 6,419
BLANK AUDIO PRODUCT 176,729 15,114 55,806
GRIDDLE GRILL WAFFLE IRON APPLIANCE 167,265 5,315 8,462
ENGINE TREATMENT AND ADDITIVE 158,047 16,270 6,445
KITCHEN ACCESSORY PRODUCT 153,319 21,710 7,487
HUMDIFIER AND VAPORIZER APPLIANCE 151,837 6,627 45,795
INSECTICIDE - REMAINING MISC. 146,478 32,658 12,559
COOKER STEAMER & DEHYDRATOR APPL. 145,112 5,687 3,935
SCHOOL & OFFICE BASICS 140,363 23,094 32,977
SCHOOL & OFFICE STORAGE & DISPENSER 135,351 8,064 13,882
BLENDER APPLIANCE 133,050 6,508 7,854
HOUSEHOLD SCISSORS 121,796 15,433 24,620
DISHWASHING ACCESSORY PRODUCT 120,193 14,485 7,851
LAMPS - REMAINING 117,571 10,461 10,963
DOLLAR BASIS (000) MASS MULTI
 MERCH OUTLET FOOD DRUG
CATEGORY SALES $ % CHG % CHG % CHG
FILM $1,060,264 6.1% 7.6% 9.4%
BATTERIES 1,226,337 9.5 6.6 8.5
PRERECORDED VIDEO PRODUCTS 1,627,816 -1.5 -6.9 -7.9
TELEPHONE AND ACCESSORY 1,218,967 5.2 12.7 -4.2
VACUUM & CARPET CLEANER APPLIANCE 1,074,639 11.7 24.5 -17.1
STORAGE AND SPACE MANAGEMENT 894,911 2.2 36.3 -7.0
LAMPS - INCANDESCENT 432,975 1.4 -1.3 -0.5
PERSONEL CARE APPLIANCE & ACCESS. 617,101 9.9 18.6 0.1
KITCHEN UTENSIL AND GADGET 462,463 9.0 8.9 4.2
SCHOOL AND OFFICE PAPER & FORMS 458,455 3.5 0.3 1.7
MOTOR OIL FLUID AND LUBE 695,992 -1.3 -4.4 -9.8
BATHROOM ACCESSORY 578,528 14.0 32.8 0.5
CANDLES 289,372 -27.7 -31.2 -19.1
RAZOR TRIMMER APPLIANCE & ACCESS. 447,191 12.7 51.1 5.3
PERS. PLANNERS BINDERS & FOLDERS 395,044 1.8 4.7 0.0
PENS & PENCILS 301,430 13.1 8.5 15.9
BLANK VIDEO PRODUCT 270,825 -7.8 -4.8 -7.5
FAN AND CEILING FAN APPLIANCE 379,166 7.8 20.6 4.8
FOOD STORAGE CONTAINERS 241,190 16.9 32.9 2.9
LAWN AND SOIL FERTILIZER AND TRTMNT. 399,020 25.0 48.7 -12.0
ARTIST/HOBBY PAINT AND SUPPLY 321,995 -0.6 7.6 -2.1
HOUSEHOLD APPLIANCE ACCESSORIES 278,757 9.4 5.3 -3.0
COMPUTER SOFTWARE 336,735 86.6 62.1 -5.2
CANDLE AND CANDLE IN HOLDER 171,005 N/A N/A N/A
MICROWAVE OVEN APPLIANCE 335,295 7.7 11.3 -33.5
TAPE - MISCELLANEOUS 161,964 7.7 5.4 4.2
COFFEE AND TEA MAKER APPLIANCE 280,680 3.3 64.0 -0.1
MOTORIZED VEHICLE CLEANER & PROTECTANT 207,984 5.1 7.6 -1.2
WATER PURIFIERS & FILTERS 161,104 13.0 22.2 5.3
FLASHLIGHTS 206,197 6.0 9.2 -13.1
GARMENT STEAMER & IRON APPLIANCE 204,984 5.4 19.0 0.0
INK JET AND TONER CARTRIDGE 220,017 61.4 93.3 444.1
MARKERS 127,126 6.9 2.4 4.2
TOASTER & TOASTER OVEN APPLIANCE 194,652 4.6 4.0 5.0
GLUE 116,863 9.4 5.0 5.4
AIR CONDITIONER APPLIANCE 202,589 22.2 483.8 -100.0
TRASH AND RECYCLING BIN 183,563 4.4 21.0 -14.6
BLANK AUDIO PRODUCT 105,810 -9.6 -3.5 -5.3
GRIDDLE GRILL WAFFLE IRON APPLIANCE 153,488 72.4 81.9 447.4
ENGINE TREATMENT AND ADDITIVE 135,333 0.1 5.1 -13.8
KITCHEN ACCESSORY PRODUCT 124,123 2.0 6.7 -1.0
HUMDIFIER AND VAPORIZER APPLIANCE 99,415 23.0 33.3 22.5
INSECTICIDE - REMAINING MISC. 101,262 15.7 -6.0 -0.9
COOKER STEAMER & DEHYDRATOR APPL. 135,490 1.5 33.0 -18.1
SCHOOL & OFFICE BASICS 84,292 14.6 3.0 14.8
SCHOOL & OFFICE STORAGE & DISPENSER 113,405 17.9 13.6 -3.4
BLENDER APPLIANCE 118,687 14.3 26.1 3.8
HOUSEHOLD SCISSORS 81,742 6.3 11.5 0.2
DISHWASHING ACCESSORY PRODUCT 97,857 4.9 9.6 -5.8
LAMPS - REMAINING 96,147 5.1 1.2 12.9
DOLLAR BASIS (000) FOOD DRUG MASS
 MASS OUTLET OUTLET OUTLET
CATEGORY % CHG SHARE SHARE SHARE
FILM 2.7% 22.3% 35.5% 42.1%
BATTERIES 11.6 24.6 25.6 49.8
PRERECORDED VIDEO PRODUCTS 0.1 12.3 7.2 80.5
TELEPHONE AND ACCESSORY 5.6 2.5 5.3 92.2
VACUUM & CARPET CLEANER APPLIANCE 11.6 2.2 0.4 97.5
STORAGE AND SPACE MANAGEMENT 1.4 5.5 6.8 87.7
LAMPS - INCANDESCENT 4.9 44.4 11.8 43.8
PERSONEL CARE APPLIANCE & ACCESS. 13.9 4.9 28.0 67.1
KITCHEN UTENSIL AND GADGET 9.6 40.5 5.7 53.8
SCHOOL AND OFFICE PAPER & FORMS 5.6 18.7 26.6 54.8
MOTOR OIL FLUID AND LUBE -0.4 12.8 3.7 83.5
BATHROOM ACCESSORY 14.2 3.3 4.7 92.1
CANDLES -27.5 35.7 15.4 48.9
RAZOR TRIMMER APPLIANCE & ACCESS. 13.5 3.4 20.1 76.5
PERS. PLANNERS BINDERS & FOLDERS 2.0 9.0 21.0 70.0
PENS & PENCILS 13.1 17.3 29.1 53.6
BLANK VIDEO PRODUCT -8.7 15.0 28.1 57.0
FAN AND CEILING FAN APPLIANCE 7.6 4.4 12.6 83.0
FOOD STORAGE CONTAINERS 9.2 39.5 6.8 53.7
LAWN AND SOIL FERTILIZER AND TRTMNT. 26.3 6.4 4.5 89.0
ARTIST/HOBBY PAINT AND SUPPLY -1.2 10.2 17.6 72.2
HOUSEHOLD APPLIANCE ACCESSORIES 11.4 19.1 4.7 76.2
COMPUTER SOFTWARE 89.0 3.4 0.7 95.9
CANDLE AND CANDLE IN HOLDER N/A 37.5 12.3 50.2
MICROWAVE OVEN APPLIANCE 7.8 1.4 0.2 98.4
TAPE - MISCELLANEOUS 11.0 22.4 28.1 49.5
COFFEE AND TEA MAKER APPLIANCE 0.4 7.4 5.9 86.7
MOTORIZED VEHICLE CLEANER & PROTECTANT 5.4 13.6 8.6 77.8
WATER PURIFIERS & FILTERS 12.2 20.8 15.6 63.6
FLASHLIGHTS 8.6 8.2 9.9 81.9
GARMENT STEAMER & IRON APPLIANCE 5.4 3.5 8.1 88.4
INK JET AND TONER CARTRIDGE 58.3 1.8 2.2 96.0
MARKERS 9.5 16.8 25.4 57.8
TOASTER & TOASTER OVEN APPLIANCE 4.6 4.5 4.6 90.9
GLUE 12.9 20.4 23.5 56.1
AIR CONDITIONER APPLIANCE 21.5 0.8 0.0 99.2
TRASH AND RECYCLING BIN 4.2 6.8 3.1 90.1
BLANK AUDIO PRODUCT -12.4 8.6 31.6 59.9
GRIDDLE GRILL WAFFLE IRON APPLIANCE 65.9 3.2 5.1 91.8
ENGINE TREATMENT AND ADDITIVE 0.3 10.3 4.1 85.6
KITCHEN ACCESSORY PRODUCT 1.4 14.2 4.9 81.0
HUMDIFIER AND VAPORIZER APPLIANCE 22.6 4.4 30.2 65.5
INSECTICIDE - REMAINING MISC. 27.9 22.3 8.6 69.1
COOKER STEAMER & DEHYDRATOR APPL. 1.2 3.9 2.7 93.4
SCHOOL & OFFICE BASICS 18.2 16.5 23.5 60.1
SCHOOL & OFFICE STORAGE & DISPENSER 21.5 6.0 10.3 83.8
BLENDER APPLIANCE 14.5 4.9 5.9 89.2
HOUSEHOLD SCISSORS 7.3 12.7 20.2 67.1
DISHWASHING ACCESSORY PRODUCT 5.2 12.1 6.5 81.4
LAMPS - REMAINING 4.7 8.9 9.3 81.8
Source: ACNielsen
 Top 50 Health & Beauty Care (HBC)
 52 WEEKS ENDED 09/04/99
DOLLAR BASIS (OOO) MULTI FOOD DRUG MASS
 OUTLET STORES STORES MERCH
CATEGORY SALES $ SALES $ SALES $ SALES $
PAIN REMEDIES - HEADACHE $2,615,537 $977,773 $889,123 $748,641
COLD REMEDIES - ADULT 1,775,372 646,629 715,225 413,518
SHAMPOO - AEROSOL/LIQ./LOTION/.POWD. 1,719,490 684,759 361,454 673,276
TOOTHPASTE 1,709,511 792,057 327,125 590,329
NUTRITIONAL SUPPLEMENTS 1,594,586 400,445 614,173 579,968
SANITARY NAPKINS 1,246,241 528,546 284,915 432,780
HAIR COLORING - WOMEN'S 1,240,328 251,708 540,903 447,717
ANTACIDS 1,237,612 441,305 407,964 388,343
FACE CLEANSERS & CREAMS & LOTIONS 1,174,692 261,908 478,407 434,377
DEODORANTS - PERSONAL 1,062,207 422,478 225,746 413,983
HAND & BODY LOTIONS 893,344 241,580 290,471 361,293
RAZOR BLADES 880,614 314,736 226,184 339,693
CREAM RINSES & CONDITIONERS 866,295 315,157 199,171 351,967
HAIR CARE AND FASHION ACCESSORY 845,183 143,509 249,605 452,069
LAXATIVES 824,606 205,755 389,520 229,332
COSMETICS - LIPSTICKS 804,984 91,759 417,714 295,511
TOOTHBRUSHES 801,883 301,388 195,706 304,789
VITAMINS - REMAINING 793,650 211,071 334,721 247,858
BABY ACCESSORY 770,583 43,942 17,508 709,134
TAMPONS 769,816 311,106 194,409 264,301
CONTACT LENS SOLUTION 714,445 193,222 205,248 315,975
VITAMINS - MULTIPLE 671,117 193,244 266,420 211,453
WAVE SETTING PRODUCTS 651,143 194,769 193,587 262,788
DIETING AIDS - COMPLETE NUTRITIONAL 608,601 292,611 75,132 240,857
ORAL ANTISEPTICS 605,815 252,114 161,362 192,339
ADULT - INCONTINENCE 588,037 139,866 270,938 177,232
COLOGNE & PERFUME - WOMEN'S 530,456 40,987 219,812 269,658
RAZORS DISPOSABLE 509,584 199,869 114,035 195,681
MINERALS 488,614 115,294 224,792 148,528
COSMETICS - MASCARA 467,064 74,391 190,306 202,366
HAIR SPRAY - WOMEN'S 438,635 145,461 108,691 184,483
FEMININE HYGIENE - MISCELLANEOUS 434,112 93,822 219,687 120,602
COSMETICS - NAIL POLISH 431,010 54,110 203,392 173,508
MEDICAL TEST KIT 430,497 33,380 312,317 84,801
COUGH SYRUPS & TABLETS 416,786 144,063 202,713 70,009
COMPLETE NUTRITIONAL PRODUCTS 405,932 226,259 96,617 83,057
COSMETICS - FOUNDATION - LIQUID 402,041 47,453 176,456 178,132
FIRST AID - TREATMENTS 390,966 75,438 193,607 121,921
COTTON - SWABS/BALLS/ROLLS/APLCTRS ETC. 354,780 123,908 94,957 135,915
SUNTAN PREP. - SUNSCREENS & SUNBL. 345,290 87,634 122,883 134,773
ADHESIVE BANDAGES 306,916 115,296 106,272 85,348
COSMETIC/NAIL GROOMING ACCESSORY 303,878 46,431 136,276 121,172
SINUS REMEDIES 292,135 104,231 106,112 81,792
NASAL PRODUCT INTERNAL 290,571 89,527 134,192 66,852
ACNE REMEDIES 285,733 86,066 96,086 103,582
EYE CARE - REMAINING 282,622 58,981 117,190 106,451
WOMAN'S GIFT SETS & SKIN CARE PKG. 273,927 17,802 84,342 171,783
COSMETICS - EYEBROW & EYE LINER 273,477 40,307 126,581 106,589
ANALGESIC & CHEST RUBS 269,613 72,500 134,267 62,846
MEDICATED PRODUCTS 265,729 74,000 127,081 64,649
DOLLAR BASIS (OOO) MULTI FOOD
 OUTLET FOOD DRUG MASS OUTLET
CATEGORY % CHG %CHG %CHG %CHG SHARE
PAIN REMEDIES - HEADACHE 2.8% 0.8% 3.5% 4.6% 37.4%
COLD REMEDIES - ADULT 4.9 3.8 5.0 6.4 36.4
SHAMPOO - AEROSOL/LIQ./LOTION/.POWD. 4.1 2.7 4.6 5.2 39.8
TOOTHPASTE 4.1 2.1 4.1 6.9 46.3
NUTRITIONAL SUPPLEMENTS 16.5 14.9 15.0 19.3 25.1
SANITARY NAPKINS 5.3 2.2 6.7 8.5 42.4
HAIR COLORING - WOMEN'S 14.9 17.1 14.6 14.1 20.3
ANTACIDS 1.4 -0.4 0.8 4.3 35.7
FACE CLEANSERS & CREAMS & LOTIONS 1.8 1.5 0.0 3.9 22.3
DEODORANTS - PERSONAL 5.1 2.4 5.7 7.7 39.8
HAND & BODY LOTIONS 9.7 6.6 10.9 10.8 27.0
RAZOR BLADES 19.9 15.3 20.4 24.3 35.7
CREAM RINSES & CONDITIONERS 4.7 3.9 5.0 5.3 36.4
HAIR CARE AND FASHION ACCESSORY 13.3 8.5 9.5 17.2 17.0
LAXATIVES 5.6 5.8 2.9 10.3 25.0
COSMETICS - LIPSTICKS 8.1 7.2 5.5 12.3 11.4
TOOTHBRUSHES 7.8 5.0 6.6 11.5 37.6
VITAMINS - REMAINING 4.0 2.3 2.0 8.4 26.6
BABY ACCESSORY 6.2 19.9 7.5 5.4 5.7
TAMPONS 3.8 -0.2 5.9 7.5 40.4
CONTACT LENS SOLUTION -0.7 -1.5 -1.7 0.5 27.0
VITAMINS - MULTIPLE 5.7 3.6 1.5 13.6 28.8
WAVE SETTING PRODUCTS 9.6 7.1 10.2 11.1 29.9
DIETING AIDS - COMPLETE NUTRITIONAL 15.5 8.4 6.1 29.4 48.1
ORAL ANTISEPTICS 4.1 2.4 4.4 6.2 41.6
ADULT - INCONTINENCE 9.8 12.1 6.8 12.8 23.8
COLOGNE & PERFUME - WOMEN'S -2.2 8.2 -6.0 -0.4 7.7
RAZORS DISPOSABLE 7.3 3.7 5.7 12.3 39.2
MINERALS 14.3 15.3 8.6 23.4 23.6
COSMETICS - MASCARA 12.6 8.0 11.0 15.9 15.9
HAIR SPRAY - WOMEN'S -1.1 -4.0 -2.1 2.0 33.2
FEMININE HYGIENE - MISCELLANEOUS 4.8 3.0 4.1 7.6 21.6
COSMETICS - NAIL POLISH -5.4 -0.4 -12.3 2.4 12.6
MEDICAL TEST KIT 0.6 14.4 -1.1 2.2 7.8
COUGH SYRUPS & TABLETS 10.5 7.5 14.1 6.7 34.6
COMPLETE NUTRITIONAL PRODUCTS 2.8 2.3 3.9 2.9 55.7
COSMETICS - FOUNDATION - LIQUID 24.0 18.1 29.9 20.1 11.8
FIRST AID - TREATMENTS 5.5 4.7 3.5 9.5 19.3
COTTON - SWABS/BALLS/ROLLS/APLCTRS ETC. 5.1 1.0 5.9 8.6 34.9
SUNTAN PREP. - SUNSCREENS & SUNBL. 13.8 14.7 11.6 15.3 25.4
ADHESIVE BANDAGES 7.6 4.1 8.2 12.0 37.6
COSMETIC/NAIL GROOMING ACCESSORY 7.9 6.3 5.8 10.9 15.3
SINUS REMEDIES 5.5 1.9 7.9 7.5 35.7
NASAL PRODUCT INTERNAL 5.2 4.2 5.2 6.6 30.8
ACNE REMEDIES 5.4 1.9 5.5 8.4 30.1
EYE CARE - REMAINING -5.3 -6.6 -5.4 -4.5 20.9
WOMAN'S GIFT SETS & SKIN CARE PKG. 14.6 34.7 2.5 19.6 6.5
COSMETICS - EYEBROW & EYE LINER 9.0 7.2 7.9 11.2 14.7
ANALGESIC & CHEST RUBS 2.2 1.7 1.8 3.6 26.9
MEDICATED PRODUCTS 7.1 4.5 8.6 7.3 27.8
DOLLAR BASIS (OOO) DRUG MASS
 OUTLET OUTLET
CATEGORY SHARE SHARE
PAIN REMEDIES - HEADACHE 37.0% 28.6%
COLD REMEDIES - ADULT 40.3 23.3
SHAMPOO - AEROSOL/LIQ./LOTION/.POWD. 21.0 39.2
TOOTHPASTE 19.1 34.5
NUTRITIONAL SUPPLEMENTS 38.5 36.4
SANITARY NAPKINS 22.9 34.7
HAIR COLORING - WOMEN'S 43.6 36.1
ANTACIDS 33.0 31.4
FACE CLEANSERS & CREAMS & LOTIONS 40.7 37.0
DEODORANTS - PERSONAL 21.3 39.0
HAND & BODY LOTIONS 32.5 40.4
RAZOR BLADES 25.7 38.6
CREAM RINSES & CONDITIONERS 23.0 40.6
HAIR CARE AND FASHION ACCESSORY 29.5 53.5
LAXATIVES 47.2 27.8
COSMETICS - LIPSTICKS 51.9 36.7
TOOTHBRUSHES 24.4 38.0
VITAMINS - REMAINING 42.2 31.2
BABY ACCESSORY 2.3 92.0
TAMPONS 25.3 34.3
CONTACT LENS SOLUTION 28.7 44.2
VITAMINS - MULTIPLE 39.7 31.5
WAVE SETTING PRODUCTS 29.7 40.4
DIETING AIDS - COMPLETE NUTRITIONAL 12.3 39.6
ORAL ANTISEPTICS 26.6 31.7
ADULT - INCONTINENCE 46.1 30.1
COLOGNE & PERFUME - WOMEN'S 41.4 50.8
RAZORS DISPOSABLE 22.4 38.4
MINERALS 16.0 30.4
COSMETICS - MASCARA 40.7 43.3
HAIR SPRAY - WOMEN'S 24.8 42.1
FEMININE HYGIENE - MISCELLANEOUS 50.6 27.8
COSMETICS - NAIL POLISH 47.2 40.3
MEDICAL TEST KIT 72.5 19.7
COUGH SYRUPS & TABLETS 48.6 16.8
COMPLETE NUTRITIONAL PRODUCTS 23.8 20.5
COSMETICS - FOUNDATION - LIQUID 43.9 44.3
FIRST AID - TREATMENTS 49.5 31.2
COTTON - SWABS/BALLS/ROLLS/APLCTRS ETC. 26.8 38.3
SUNTAN PREP. - SUNSCREENS & SUNBL. 35.6 39.0
ADHESIVE BANDAGES 34.6 27.8
COSMETIC/NAIL GROOMING ACCESSORY 44.8 39.9
SINUS REMEDIES 36.3 28.0
NASAL PRODUCT INTERNAL 46.2 23.0
ACNE REMEDIES 33.6 36.3
EYE CARE - REMAINING 41.5 37.7
WOMAN'S GIFT SETS & SKIN CARE PKG. 30.8 62.7
COSMETICS - EYEBROW & EYE LINER 46.3 39.0
ANALGESIC & CHEST RUBS 49.8 23.3
MEDICATED PRODUCTS 47.8 24.3
Source: ACNielsen


About the report

The 1999 Grocey Headquarters/ACNielsen Category Review tracks 330 product categories in nine departments--dry grocery, non-food grocery, frozens, dairy, prepackaged deli, prepackaged meat, alcoholic beverages, general merchandise and health and beauty care. The categories were tracked in the food, drug and mass merchandise channels over a 52-week period ended September 4, 1999, providing a first look at performance measures for this year.

While the numbers represent industry averages, they provide a benchmark by which to measure the performance of individual operations. How do your sales gains or losses in particular categories compare with those for the industry at large? Is your operation feeling the pinch from other channels in the same way that the industry is overall?

The Category Review is built on AGNielsen's Category Planner database, which provides sales information on more than 800,000 UPC-coded products sold through the food, drug and mass merchandise channels.
COPYRIGHT 1999 MacFadden Communications Group LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999 Gale, Cengage Learning. All rights reserved.

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Author:Donegan, Piriscilla
Publication:Grocery Headquarters
Geographic Code:1USA
Date:Dec 1, 1999
Words:13075
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