The other Ratings War.Even as Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co.'s ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. network rises in the ratings, Disney is fast building an audience in an area where it was previously seen as a laggard: the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . Recent ratings from Media Metrix show that Disney's Go.com is by far the most-trafficked Web site based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . And to think, the company only had to lose $1 billion before that milestone was achieved. Go.com became an independently traded stock last month after Disney completed its acquisition of Infoseek Corp. and combined the studio's own Internet properties into the new spin-off The situation that arises when a parent corporation organizes a subsidiary corporation, to which it transfers a portion of its assets in exchange for all of the subsidiary's capital stock, which is subsequently transferred to the parent corporation's shareholders. . Disney still owns 72 percent of Go.com, and the company has not had a positive impact on the Mouse House's bottom line. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent filing with the Securities and Exchange Commission, Go.com lost $1.06 billion in fiscal 1999. Media Metrix says Go.com had 2.3 million "unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. " during the week ended Dec. 5, compared with 1.7 million for L.A.'s second-biggest site, GeoCities, which is now owned by Yahoo Inc. Go.com also beat out GeoCities during the last two weeks of November, even though GeoCities had more visitors than Go.com in the month of October. Also in October, Go.com was the seventh most-visited Web site in the nation. GeoCities was No. 6. All of these ratings, of course, have to be taken with a very large grain of salt. The Internet was supposed to be the most measurable medium because of the ease of tracking "hits" to a Web site, but a morass of complications has developed that makes rating Internet sites even more uncertain than rating the size of TV or radio stations audiences. Media Metrix has emerged as the most widely accepted measurement service, though companies like NetRatings Inc. (which is partially owned by Nielsen Media Research, the TV-ratings company) and PC Data Inc. are trying to give it a run. Local e-commerce companies have been plenty busy during the holiday season, but most of them are still too small to be measured by Media Metrix. L.A.'s highest-profile e-commerce site, though, appears to be having a merry season so far: Santa Monica-based eToys had 384,000 visitors in the week ended Dec. 5, up sharply from 201,000 for the week ended Nov. 21, according to Media Metrix. The other local Web companies big enough to show up on the rating service's list of the top 50 sites in the nation are Pasadena-based GoTo.com (No. 24 in the U.S. in October), Pasadena-based EarthLink Network Inc. (No. 34) and Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Online (No. 50). |
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