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The medicine man uses nature's TLC for his tea.


Like a relentless dinosaur from the murks of pre-history, the 1950s-era mechanized mech·a·nize  
tr.v. mech·a·nized, mech·a·niz·ing, mech·a·niz·es
1. To equip with machinery: mechanize a factory.

2.
 contraption stuffs and cuts small paper teabags into packs of five -- 28 packs a minute -- at Tadin Herb & Tea Co. in East Los Angeles East Los Angeles, uninc. city (1990 pop. 126,379), Los Angeles co., S Calif., a residential suburb of Los Angeles, in an industrial area. It has a large Mexican-American population. There is a performing arts center and a cultural center. A junior college is there. .

Large flutes feed bulk tea into the ever-clattering machine, which, in concert with other machines nearby, is busier than ever.

"I don't want to "I Don't Want To"/"I Love Me Some Him" is the third single released from Toni Braxton's multiplatinum second album, Secrets. Written and produced by R. Kelly, this ballad describes the agony of a break-up.  say exactly, but we ship more than a million bags of herbal tea out every month," says Jose Gonzalez, president of Tadin, as he punches up a total on an adding machine. "Ours is a growing and steady business. No recession."

A steady business it is. Long before Christopher Columbus set sail for the New World, the people of Mexico -- Aztecs, Mayans, Toltecs and others -- exploited plants for medicinal purposes, often in tea.

Indeed, the use of plants as medicine probably pre-dates even man, according to Susan Scrimshaw scrimshaw

Decoration of bone or ivory objects, such as whale's teeth and walrus tusks, with fanciful designs, traditionally carved by Anglo-American and Native American whale fishermen with a jackknife or sail needle and emphasized with black pigments (e.g., lampblack).
, UCLA UCLA University of California at Los Angeles
UCLA University Center for Learning Assistance (Illinois State University)
UCLA University of Carrollton, TX and Lower Addison, TX
 public health professor. "There is evidence that primates and other animals also use plants. Man has probably been using plants for folk remedies since before he was man."

Today, Tadin Herb & Tea Co. distributes more than 200 types of plants and herbs for use in tea, most varieties in clear, plastic envelopes, and 14 varieties in boxed teabags.

Due to federal Food and Drug Administration rules, the teas are not advertised for their possible therapeutic value, although consumers, particularly those from Mexico and Central America, often buy the tea to fight indigestion, bad nerves, insomnia, and other ailments of the day.

Hispanic grocery store chains such as Tianguis (a part of the Vons supermarket empire) and Viva Mart carry the Tadin teas, as well as about 350 individual grocers, pharmacies and botanicas, explains Gonzalez.

There is abundant evidence that many of the teas do work, due to agents which are often exploited by modern-day pharmacists, says Dr. Varro Tyler, professor of pharmacognosy pharmacognosy /phar·ma·cog·no·sy/ (fahr?mah-kog´nah-se) the branch of pharmacology dealing with natural drugs and their constituents.

phar·ma·cog·no·sy
n.
 at Purdue University (pharmacognosy is the study of medicinal values of natural substances).

"Chamomile chamomile or camomile (both: kăm`əmīl', –mēl') [Gr.,=ground apple], name for various related plants of the family Asteraceae (aster family), especially the perennial Anthemis nobilis,  (in Spanish, manzanilla) is known for its anti-inflammatory and anti-spasmodic properties," he says, "although other plants, such as passion flower, do not have a proven effectiveness. You have to check on a plant by plant basis."

Effective or not, the herbs arrive in bulk at Tadin's 8,000-square-foot warehouse-manufacturing plant, on Union Pacific Avenue near the Los Angeles river The Los Angeles River is an intermittent river flowing through Los Angeles County, California, from Canoga Park in the west end of the San Fernando Valley, 51 miles (82 km) southeast to its mouth in Long Beach. , in 55-gallon drums or bulky burlap sacks. Mostly the raw product is trucked north from Mexico.

In fragrant profusion, there are about 30,000 pounds of dried rose buds, chamomile, linden flowers, passion flowers, lemon grass lem·on·grass also lemon grass  
n.
A tropical grass (Cymbopogon citratus) native to southern India and Sri Lanka, yielding an aromatic oil used as flavoring and in perfumery and medicine.

Noun 1.
 and other plants in the Tadin warehouse. Too, protruding here and there are roots, such as sarsaparilla sarsaparilla (särs'pərĭl`ə, săs'–), common name for various plants belonging to two different classes and also for an extract from their roots, formerly much used in medicine and in beverages. , manso and cocolmeca.

Today, as with the ancient Toltecs, most of what Gonzalez sells is gathered in the wild, as opposed to being cultivated. "There has been some increase in the cultivation of herbs, but it is still 80 percent from wild sources," Gonzalez says. "We have had to work over the years to develop steady suppliers."

(Scientists such as Tyler worry that many natural sources of medicine are being bulldozed out of existence, along with the ancient cultures that know how to exploit natural medicines.)

After the trucks arrive from Mexico, Tadin prepares, mixes and re-packs the herbs into teabags, which is the smallest product the company makes, or into palm-sized cellophane bags, or larger bags. The company also re-distributes to other large-scale users.

Tadin's target is the fast-growing Hispanic market in the United States, although the company exports some tea to the "zona libre," or free-trade zone, along the U.S.-Mexico border.

Assimilation of Hispanics in the United States Hispanics in the United States, or Hispanic Americans, are American citizens or residents of Hispanic ethnicity who identify themselves as having Hispanic Cultural heritage.[1] According to the 2000 Census, Hispanic Americans constitute roughly 12.  is apparently not reducing the demand for traditional teas, says Gonzalez.

"This boiling of water, the herbs, this is passed from grandmother to mother to daughter," he avers Coordinates:  Avers is a municipality in the district of Hinterrhein in the Swiss canton of Graubünden. . "It is not something that is disappearing. They will always boil water."

To be sure, Gonzalez is hot: Hispanics are North America's fastest-growing ethnic group, due to continued immigration immigration, entrance of a person (an alien) into a new country for the purpose of establishing permanent residence. Motives for immigration, like those for migration generally, are often economic, although religious or political factors may be very important.  and high birth rates. According to the U.S. Census Bureau, there were 22.4 million Hispanics in the United States in 1991, about 9 percent of the total population.

Locally, those with Spanish surnames make up more than 40 percent of the population of Los Angeles County, equal in numbers -- about 3.6 million -- to the Anglo population.

Still, much of Tadin's success is due to a break with tradition and the employment of modern-day business techniques, avers Gonzalez. "A large part of our success is that we took it beyond the botanica stage, the brujero or voodoo stuff," he says. "We have made it into a serious business, and we sell standardized products into supermarkets, pharmacies and elsewhere. We are not selling this to the medicine men."
COPYRIGHT 1992 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Jose Gonzalez of Tadin Herb & Tea Co.; tender loving care
Author:Cole, Benjamin Mark
Publication:Los Angeles Business Journal
Article Type:Company Profile
Date:Feb 24, 1992
Words:785
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