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The latest on the regulations governing marketing-based faxes.


The Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest.  (FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. ) has revised the regulation under which companies may send marketing-based faxes to those with whom they already have an established business relationship.

The regulation states that once you have established a relationship with another company or person, you can keep sending them unsolicited marketing faxes until they tell you to stop.

The new standard, which takes effect this month, further fleshes out the Junk Fax Junk faxes are a form of telemarketing where unsolicited advertisements are sent via fax transmission. Junk faxes are the faxed equivalent of spam or junk mail. Proponents of this advertising medium often use the terms broadcast fax or fax advertising  Protection Act of 2005 and its precursor, the Telephone Consumer Protection Act of 1991.

The definition of an existing business relationship

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the FCC, an established business relationship is defined as a "prior or existing relationship formed by voluntary two-way communication Two-way communication is a form of transmission in which both parties involved transmit information. Common forms of two-way communication are:
  • In-person communication
  • Telephone conversations
  • Amateur, CB or FRS radio contacts
  • Computer networks . See back-channel.
 between a person or entity and a business or residential subscriber with or without an exchange or consideration on the basis of an inquiry, application, purchase or transaction by the business or residential subscriber regarding products or services offered by such person or entity, which relationship has not been previously terminated by either party."
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Title Annotation:Federal Communications Commission; Junk Fax Protection Act of 2005
Publication:The Newsletter on Newsletters
Article Type:Brief article
Geographic Code:1USA
Date:Jul 7, 2006
Words:166
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