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The latest looks to hit the floor: meeting a demand for individuality.

ATLANTA--New designs at this week's area rug market indicate a flowering of creative energy that is interpreted in a wide variety of trends in color, texture, pattern and even shape. Today's multiplicity of design reflects rug producers' conviction that the consumer is looking for beauty and individuality on the floor, at every price and in every distribution channel.

Here are some of this season's introductions. Suggested retail prices are approximate and, unless otherwise noted, are for six by nine rugs.

AMS IMPORTS

Nile Trading Collection features custom colored wool flatweaves in geometric patterns. Rugs can be custom designed in sizes up to 13 feet wide. Suggested retail is $940.

The Peruvian Collection is a group of traditional warp face rugs from Peru. Hand woven of 100 per cent wool, suggested retail is $865.

Bani Hamida Series are tribal rugs made by Bedouin designs. Custom sizes and colors. Suggested retail is $1,600 to $2,300.

Shyrdak Collection: One-of-a-kind brightly colored wool felt rugs made by the people of Kyrgyzstan, the former Soviet republic. Retail price is $1,700 in five by eleven.

AMERICAN RUG CRAFTSMEN

Several new patterns will be added to the American Treasures collection including Oriental, French, tapestry and Aubusson and mosaic looks Suggested retail: $249 to $299

New patterns in the American Beauty collection will feature intricate florals, French designs and contemporaries Retail: $99 to $149.

Sisal Accents features a patented woven construction in a two-color product. Several styles will be available in two-tone colorways featuring naturals with deep tones. Retail: $149 to $199.

Bound Sisal features a sisal-like tufted rug finished on all sides with contrasting binding tape in deep tones of black, burgundy, navy or forest or taupe.

New Skins Collection featuring zebra, leopard and cheetah patterns. Retail is about $299 for five by seven.

Twelve new 18 by 30-inch slice heat-transfer designs with country themes, non-skid backing. Suggested retail is $3.99 to $4.99

ATIYEH INTERNATIONAL

Floating Medallions Kerman is a reissue of a design that was originally produced at Atiyeh's Persian weaving center in the 1930s. Part of the Boositan Collection. Suggested retail: $4.000.

AVALON

Avalon Rugs, a division of Tribute Carpets, will exhibit for thirst time at the Atlanta Area Rug Market.

Millennium Collection Hand-knotted rugs of 100 per cent New Zealand wool are woven in Vietnam. Eight new designs will be shown. Retail: $50 and up per square foot.

Custom Rug Program features three collections produced from Tribute's wool broadloom carpeting, many featuring deeply carved insets, trims and edging designs. Suggested retail price is $17 and $20 a square foot.

CAPADOCIA

Two new collections vividly reflect the tulip design era of the Ottoman Empire. Hand-woven in Turkey with handspun wools and natural dyes. Suggested retail prices are $36 to $38 per square foot.

CENTRAL ORIENTAL

Introductions will feature higher quality rugs with more intricate and varied designs. The company is expanding its collections of machine-made rugs woven with Exellanyarn, a polypropylene/nylon blend with a wool-like hand. new group features intricate Persian patterns and French-inspired looks such as needle-points, Savonneries and Aubussons. New colors include eggplant, mauve and light blue. Suggested retail price point is approximately $500.

COSTIKYAN

The Kent Collection: A fully-programmed line of hand-knotted rugs made m Nepal of 100 per cent silk 100 per cent Tibetan wool and silk/wool blend. Each pattern and size will be available in all qualities. Retail price points are $3,500, $6,000 and $10,000 for nine by twelve.

COLONIAL MILLS

Woven Traditions: Colonial Mills has expanded its collection of rectangular-shaped braided rugs. 100 per cent polypropylene, constructed with CableLock braiding. Custom and standard sizes. Approximate retail: $249 for five by Bight.

DLS

Serengetti Collection combines an animal print broadloom in leopard of zebra motif with a border in a heavy black cable yarn. In standard sizes, rounds, rectangles, octagons and custom shapes and sizes..

Timeless Tapestry Collection combines fabrics with carpeting. The fabric collection includes such motifs as seashells fruits, vegetables and cigars, as well as traditional florals and damasks. Matching pillows and yardage will also be available with the program. Suggested retail prices for DLS fabricated rugs range from $350 to $2,700.

DALYN

Indo Classics Collection handtufted in India of wool with an abrash finish imparts an antique look. Traditional Indo-Persian designs. Suggested retail price in the $349 to $399 range.

Huntington Collection: Delustered eight-color polypropylene rugs have the look of wool. Designs include ornate Italian and French architectural references, textured brocade fabric looks and floral bordered patterns. Suggested retail price is $199 to $249.

Somerset Collection: A group of country casual designs featuring botanical and harvest motifs. In standard sizes as well as rounds, ovals and slices. Suggested retail is $199 to $249.

Runner Gallery: Dalyn is introducing a collection of runners in a compact merchandising unit that contains 11 styles that mix, match or coordinate with rug patterns. In polypropylene or wool. Suggested retail prices range from $9.99 to $29.99 per running foot.

EBISONS HAROUNIAN

Nepalese Program Series: A group of hand-made wool rugs in Savonnerie and contemporary designs. Suggested retail: $1,299

Tara: Reinterpretations of the company's best selling styles in hand-tufted construction. Suggested retail is $299.

Maharaja: Promotionally priced Indo-Persian designs with retail price points starting at $349.

Ethnic: Hand-made wool rugs reflect the nomadic rug making tradition with tie-dye techniques in Gabbeh, Ferdous, Aubusson and Heriz designs. Retail price points begins at $499.

Gulnar: Indo-Persian designs, retail prices begin at $549

Potpourri: Fine quality Persian designs made in Pakistan. Retail prices begin at $1,899.

Ebico-Occidental: Decorative woolen rugs made in the Americas.

FEIZY

Barcelona Collection: inspired by the golden age of 17th and 18th century Spanish Savonneries. Approximate retail $1,850.

Alton Collection: features primitive Nomadic designs using vegetable dyes. Suggested retail $2,450.

Kendal Collection: Petit point hooked rugs create a new texture for classic Persian designs. Suggested retail: $430.

Historic Natchez Collection Hand knotted wool rugs inspired by antique Persian rugs found in the antebellum mansions and cottages of Natchez, Miss. White Pillars Bakhtiali, Auburn Mahal and Elgin Bidjar. Suggested retail price is $2,700.

GENERAL INDUSTRIES

General Industries will be showing over 200 new designs in room size rugs as well as a large assortment of licensed Fun Rugs, which include accent rugs and children's interactive play rugs.

Room size rugs include woven heat set polypropylene, wool and silk. Retail prices range from $50 to S600. GalleryCollection: A new group of traditional rugs designed by artist Don Kracke. Retail price is under$60.

Fun Rugs: New licensed products include Sesame Street, Hasbro Games, Mattel Hot Wheels and Suzy's Zoo. Printed on nylon base, retail is under $39 in three by five size.

HAROUNIAN RUGS INTERNATIONAL

Empire Collection-historically-inspired designs based on museum and private collection pieces. Feature antique patina. In three designs, sizes up to 10 by 14 feet. Suggested retail is $799.

French Savonnerie Collection: of 100 per cent New Zealand wool that replicate original Savonnerie textures. Sizes up to 12 by 18. Suggested retail is $999.

LaFayette Collection: Inspired by French Savonnerie designs. Sizes up to 10 by 14. Suggested retail is $1,200.

Capri Collection: Hand tufted of New Zealand wool, featuring wild life, contemporary and traditional designs. Suggested retail is $299 for five by eight.

Vintage III Collection: Inspired by William Morris and the Arts and Crafts design school. Of 100 per cent New Zealand wool. Retail is approximately. Sizes up to 12 by 18. Suggested retail, $799.

Louvre Collection: pased on French Aubusson and Savonnerie designs. Sizes up to 12 by 18. Suggested retail, $2,000.

Seville Collection: Aubusson and Savonnerie motifs in contemporary muted shades as well as antique colorations. Sizes up to 12 by 18. Suggested retail, $699.

Ashley Collection: Petit Point texture features new relaxed country and subtle Aubusson designs. Sizes up to 8 by 11, including runners. Suggested retail, $350.

HAYLEY RUGS INTERNATIONAL

Mimizan is inspired by an early 18th Century French Aubusson in contemporary colorations of crimson, gold and black. Made in China. Suggested price to the design trade is $4,800 for eight by ten.

JAUNTY CO./RUGLAND

Eddia Beverly Hills is a new signature line in honor of the grand opening of the company's new designer showroom in Beverly Hills. Original designs in wool and silk are available, as well as computer-assisted designs.

Prices for Jaunty full-cut, kilims, Aubussons, needle-points, handhooked and hand-knotted tribal designs range from $199 to $1,999.

KARASTAN

New Karastan rugs reflect the multiple bends of the market.

Persian Treasures: Each rug in the group is inspired by an antique original rug. Machine-woven of New Zealand wool, it is colored with abrashed grounds made to simulate aged vegetable dyes. Each rug is cross-woven with 16 colors and finished with an incorporated trim for an authentic hand made look. Designs include Garden Heriz, Antique Tabriz, Hadjilou, Medallion Heriz, available in three sizes. Approximate retail is $799 for five-seven by seven-seven. In addition, two prayer designs, Lawar Kirman and Antique Ladyk, are available in two-eleven by five-five size.

Natural Impressions: Features a blend of natural yarns, including New Zealand wool, cotton, flax and jute. Machine woven in Belgium, these rugs feature organic pattern such as leaves, ferns and seashells and subtle natural colorations. Available only in five-seven by seven-ten size, the rugs will retail for approximately $899.

Vintage Lace: Inspired by the delicate opulence of vintage lace, with a basket of posies in the center medallion. Addition to Newport Collection. Machine woven of New Zealand wool, price is approximately $599 for five-seven by seven-ten.

Jardin II: Contemporary trellis design of 100 per cent New Zealand wool. Approximate retail is $399 for five-three by eight-three.

Floral Heriz: Addition to Original Karastan Collection, it is a replica of an unusual turn-of-the-century rug that is slightly more curvilinear than the normally geometric Heriz designs. It also features an over-all field rather than a central medallion. Machine woven of Decorwool from Wools of New Zealand, approximate retail is $999 for five-nine by nine.

Josephine: New to the Royal Court Collection, features French court design. Approximate retail is $699 for five-three by seven-ten.

LAMONTAGE

Petra is an antiqued look mosaic tile pattern with a classical architectural border motif. Suggested retail price is $3,500. It is one of six to eight new designs produced in the USA using the Lamontage needle-felting technique. In addition, four new Lamontage styles manufactured in India are being introduced with a suggested retail price of$1,000.

LOFTY & SONS

Lofty & Co. is introducing a new line of Indian hand tufted rugs which will retail for approximately $499. In addition, new designs are being added to three existing collections.

Narmada Collection: Indian-made rugs feature new patterns in the Arts and Crafts tradition. Sizes up to 12 by 18. Suggested retail price is $1,499 (six by nine).

Saffron: New designs of Indian-made rugs are constructed of hand-spun wool. Retail is approximately $2,499.

Pakistani: Contract quality rugs feature new transitional floral looks and updated colorations in traditional Persian designs. Suggested retail is $3,299.

LOUIS DE POORTERE

A new Sarouk design is being added to the de Poortere Kadjar Collection. Machine woven of Decorwool from Wools of New Zealand.

Two new designs are being added the Mossoul Collection of Decorwool branded products. One is based on a Herati design, the other on a Lotto design. They are available in round shapes as well as standard. sizes.

Six African-inspired transitional designs are being added to the company's Shalamar and Marco Polo Collections.

Louis de Poortere is also adding larger sizes, round shapes and stair runners to patterns in its Mossoul, Marco Polo and Samarkand collections.

MISSONI

Roubini Inc., the U.S. sales agent for Missoni, will introduce 10 rug designs at the Atlanta market.

Rio is a geometric patchwork pattern from the Missoni rug collection. It is handmade of 100 per cent wool and available in six standard sizes, plus custom sizes. Suggested retail is $4,800.

Other introduction will include handmade and machine made rugs and Natura fabric-bordered rugs.

MOMENI

Chambord combines Soumak and Aubusson manufacturing techniques that produce an extremely dense, completely reversible rug. Six designs feature antique finish and muted colorways. Suggested retail: $2,200.

Botanica will feature five new designs featuring deep, lush colors and designs inspired by the Arts and Crafts Movement, English chintzes and classic Indian patterns. Suggested retail: $499.

Tivoli Features a variety of transitional patterns including Moorish themes and tile patterns. Hand tufted in India of 100 per cent wool. Suggested retail: $499.

Filagree: Micro-hook collection features the look of needlepoint at an affordable price point. New Aubusson and new-classic Empire patterns are being introduced. Suggested retail is $599.

Mirage: Machine made collection inspired by such traditional Oriental designs as Bakhtiari, Shiraz and Herati. Suggested retail is $299.

Countryspace: Handhooked scatter rugs of 100 per cent wool made in China, features country and garden scenes. Suggested retail price is $60 for two by three size.

NATCO

NATCO will introduce an eight color heat-set rug and a 12-color basic polypropylene lines. Both are aimed at the highly promotional discount channel of distribution. Each will retail for approximately $99.

NOONOO

NooNoo's Random Collection is a group of hand-spun woolen rugs that feature the delicate colorations of pure vegetable dyes. There will be more than 50 designs in the collection, ranging from Arts and Crafts looks to traditional Persians. Available in a variety of standard size from eight by ten to 13-six by 19-six. Suggested retail price is $4,300 for Bight by tent

NOURISON

Guggenheim Arts and Guggenheim Masters: Inspired by modern art masterworks in the Guggenheim Museum collection. Of 100 per cent wool Guggenheim Arts is hand-tufted and retails for $700. The Guggenheim Masters group is hand-knotted and retails for $1,900.

Millennia Collection: Based on antique rug designs from the 16th to the 19th Century, these rugs are made using the patented Nourmak weave, but in a higher knot density than previous Nourmak rugs. Features dense construction, fine pattern detail and rich colorations. Suggested retail price is $1,900.

The Bijoux Collection, is expanding from four designs to 18. The micro-stitched hooked weave features a broad range of traditional and transitional patterns. Suggested retail is $800.

Country Heritage Collection of hand-hooked rugs is being updated with a new oval shape as well as new patterns. Suggested retail is $399.

ORIAN

Orian will be showing several new styles in both the opening price point polypropylene qualities ($59 to $79 at retail) and the step-up heat-set polypropylene rugs (retailing for $99 to $119).

Medallion features a textured look in the field, giving the design a dimensional depth. Suggested retail is $99 to $119.

Odyssey borrows its design theme from English chintz pattern in dramatic black colorations. Suggested retail is $99 to $119.

ORIENTAL WEAVERS

Cashmere Collection has an 11-millimeter pile height, which offers a velvety hand-made quality to machine-made products. The collection will retail for $249.

Tabra Collection is a heat-set singles-yarn polypropylene construction in an eight-color format. The collection is aimed at the upgraded popular price niche and retails for $149.

PANDE CAMERON

Bardashir Collection new additions feature finely hand-knotted Kerman designs. These rugs are available on a programmed basis and retail for approximately $5,195.

Nizam Collection: Two new Ghoums and one new Herati design are being added, Suggested retail is $3,595.

Lhasa: A new collection of tribal, tie-dyed looks which are constructed with an Indo-Nepalese knot.

Tuscany II is being revamped with several new traditional designs interpreted into today's home fashion vernacular. The hand-knotted rugs retail for $1,995.

Marrakesh: Six new patterns in hand tufted construction. Suggested retail price is $895.

Glaze and Floors: Several new designs are being shown in these hand-tufted lines. Glaze features construction that features up to 15 different colors. Suggested retail for both Glaze and Floors is $675 for five by eight.

Samarkand: Flatweave construction will feature traditional Indian ikat designs.

Lamontage: PandeCameron's Lamontage line by designer Liora Manne will incorporate six new designs with such motifs as paisleys and florals. Suggested retail is $1,395.

PEEL & CO.

Aubusson Weaves: Five new patterns, handwoven in China of three-ply 100 percent wool yarns. In sizes up to 12 by 15. Custom sizes also available. Suggested retail is $6,500 for nine by twelve.

Needlepoint: Four new designs handcrafted of 100 per cent wool. There are three French floral motifs and one leopard/zebra combination pattern. Suggested retail is $3,500 for nine by twelve.

Hooked: 100 per cent hand hooked wool are inspired by country-French themes such as strong floral borders and light center motifs. A cherry, leopard fantasy and tiger design are also featured. Suggested retail is $320 for five by eight.

THE RUG MARKET

Classic-Natural Collection: The Rug Market will introduce the Arts and Crafts design in this hand-loomed, hand-stenciled construction. It is made of jute in a soft, durable texture. Suggested retail price is $400 for five-six by eight-six size.

SAMAD BROS.

Sunrise Flatweaves: Features old-world antique colors and original designs. The rugs achieve a unique antique look through the use of bulky handspun yarns which are hand-dyed in small batches using traditional vegetable dyes. The rugs are available on a "limited program" basis meaning that the designs and colors will vary slightly from piece to piece. Suggested retail price is $760.

TRADE AM

Trade Am is presenting a varied group of new imported products. Retail prices are for five by eight-foot rugs.

Grand Tier: Tufted rugs of 100 per cent New Zealand wool emphasize updated interior furnishings color palette aimed at 1997 and beyond. Suggested retail price is $499.

Persian Tufted: Three new collections feature updated Persian designs in New Traditional color palettes. Suggested retail price is $399.

Carved Tufted: A series of new floral designs. Suggested retail is $399. Wool Dhurries: New grouping includes men's wear plaids, tribal and geometric styles as well as updated Turkish and Afghanistani kilim looks. Retail prices range from $199 to $349.

Cotton Flatweaves: Expansion of casual Lifestyle collections in plaids, stripes and checks. Suggested retail is $129

TRANS-OCEAN

New Wave Hand Made Collections:

Scrolls: Hand made, 100 per cent wool, hand embossed and hand carved. Made in India. Suggested retail: $350

Margate: Hand-tufted in India, 100 per cent wool. In grillwork motif. Suggested retail $400.

Hermitage: Hand-sculptured all-over leaf design. 100 per cent wool, made in China. Suggested retail is $450.

Cameo: Extra thick pile, hand made m India of all-wool, embossed and washed. Suggested retail is $500.

Traditional Hand Made Collections:

Serenade Aubusson design, 100 per cent wool pile in dense construction. Hand tufted in India. Suggested retail is $400.

Hand-Hooked

Newport 100 per cent cotton, hand hooked in china, latex back. Suggested retail is $250.

Grand Floral: 100 per cent wool pile with non-skid backing. Made in China. Suggested retail is $300.

Woodbury Manor: Hand-hooked, loop pile of 100 per cent wool. Designed by Gear. Made in China. Suggested retail price is $300.

Cornucopia: Designed by Pat Hornafius, made in China of 100 per cent wool Suggested retail price is $300.

European Machine Woven

Nobility: Heat-set polypropylene in dense construction. Made in Belgium, traditional Oriental designs. Suggested retail is $200.

Bhadra: Woven in Turkey of 50 per cent woof, 50 per cent acrylic. Suggested retail is $300.

TUFENKIAN

New collections feature subtle color palettes and a fusion of traditional tribal looks with updated original designs. All are made of 100 per cent hand spun, hand dyed, hand-carded Tibetan wool.

Marash is abstracted from an unusual Persian design featuring free-flowing organic forms.

Bouvardia, Chrysanthemum and Mountain Peonies were inspired by ancient Tibetan fabrics and transformed into repeating borderless patterns.
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Title Annotation:Special Report: Atlanta International Area Rug Market
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Date:Jan 13, 1997
Words:3272
Previous Article:New passion for fashion: consumers spur design freedom.
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