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The king of popcorn.

SIGNATURE BRANDS MARKS WHAT WOULD HAVE BEEN ELVIS PRESLEY'S 75TH BIRTHDAY with a new licensing partnership with Elvis Presley Enterprises Elvis Presley Enterprises, Inc. (EPE) is a corporate entity created by the "Elvis Presley Trust" to conduct business and manage its assets.

After Elvis Presley's death, Elvis's will appointed his father, Vernon Presley, as executor and trustee.
. The Ocala, Fla.-based company is introducing a custom-designed metal tin featuring images from Presley's life and career, filled with popcorn in three flavors, Caramel, Memphis BBQ BBQ barbecue  and Banana Peanut peanut, name for a low, annual leguminous plant (Arachis hypogaea) of the family Leguminosae (pulse family) and for its edible seeds. Native to South America and cultivated there for millenia, it is said to have been introduced to Africa by early explorers, , under its Popcorn Expressions brand. The Memphis BBQ and Banana Peanut flavored popcorns were specifically crafted for this product, inspired by some of Elvis' favorite foods.

[ILLUSTRATION OMITTED]

The commemorative Elvis tin is one of the first products released under the Popcorn Expressions brand. Popcorn Expressions is the brand name for Signature Brands popcorn division, which the company recently acquired and is a market leader in holiday popcorn tins. The Popcorn Expressions line includes items for both seasonal and non-seasonal gift giving.

For more information, visit www.SignatureBrands.com.
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Title Annotation:in the AISLES
Author:Levitt, Craig
Publication:Grocery Headquarters
Date:Oct 1, 2009
Words:139
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