Printer Friendly

The king of popcorn.

SIGNATURE BRANDS MARKS WHAT WOULD HAVE BEEN ELVIS PRESLEY'S 75TH BIRTHDAY with a new licensing partnership with Elvis Presley Enterprises. The Ocala, Fla.-based company is introducing a custom-designed metal tin featuring images from Presley's life and career, filled with popcorn in three flavors, Caramel, Memphis BBQ and Banana Peanut, under its Popcorn Expressions brand. The Memphis BBQ and Banana Peanut flavored popcorns were specifically crafted for this product, inspired by some of Elvis' favorite foods.


The commemorative Elvis tin is one of the first products released under the Popcorn Expressions brand. Popcorn Expressions is the brand name for Signature Brands popcorn division, which the company recently acquired and is a market leader in holiday popcorn tins. The Popcorn Expressions line includes items for both seasonal and non-seasonal gift giving.

For more information, visit
COPYRIGHT 2009 MacFadden Communications Group LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

 Reader Opinion




Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:in the AISLES
Author:Levitt, Craig
Publication:Grocery Headquarters
Date:Oct 1, 2009
Previous Article:Fruit of the vine: a bumper crop of wine grapes, combined with increased promotions and more competitive pricing from vintners, is bringing retailers...
Next Article:Tea with honey and lemon: Ceylon's single tea.

Related Articles
Hoosier snacks.
Popcorn Indiana moves to 1592 Broadway in heart of Times Square. (Retail New York).
Agriculture Secretary Mike Johanns has named the following individuals to three-year terms on the Popcorn Board: Ralph Ferber (Nashville, Tenn.);...
Oogie's popcorn.
New flavors of popcorn.
Harvest the power of a whole new category: Amanda Robbins, vice president-popcorn at Signature Brands, sees new products and appealing price-points...

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters