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The iPad and its Owner: Key Trends and Statistics 2013.

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Dec. 11, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The iPad and its Owner: Key Trends and Statistics 2013

http://www.reportlinker.com/p01053081/The-iPad-and-its-Owner-Key-Trends-and-Statistics-2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Book_Publishing

When Simba added the iPad to its analysis in Trade E-Book Publishing report series, we noticed that while some consumers began using the new device for e-books, there wasn't an astronomical as·tro·nom·i·cal   also as·tro·nom·ic
adj.
1. Of or relating to astronomy.

2. Of enormous magnitude; immense: an astronomical increase in the deficit.
 change in the adoption rate of digital reading. Only months after the first iPad went on sale did we confirm that close to half of iPad owners have never used the device to read e-books-an exercise that raised several questions about the device and the consumer who uses it: What percentage of the adult population actually owns an iPad and how is that changing? What extent do iPad owners read e-books and engage with other kinds of media? Do they spend more on digital book content than users of other devices?

Simba is proud to present the answers to those questions in an all-new report, The iPad and its Owner 2013. Through its proprietary nationally representative survey that has quietly tracked iPad ownership and usage trends regularly since 2010 as well as additional analysis, The iPad and its Owner seeks to undo To restore the last editing operation that has taken place. For example, if a segment of text has been deleted or changed, performing an undo will restore the original text. Programs may have several levels of undo, including being able to reconstruct the original data for all edits  a lot of common misconceptions Misconceptions is an American sitcom television series for The WB Network for the 2005-2006 season that never aired. It features Jane Leeves, formerly of Frasier, and French Stewart, formerly of 3rd Rock From the Sun.  about the device and where it stands in relation to the future of media. Full demographic details of the iPad owner and their relationship with books, newspapers, magazines and the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 are fully documented, as well as five-year projections from Simba's trusted analyst team on what the iPad and the tablet market will look like five years down the road-and how far the device has come in just two years. Exhaustive sychographic details on the iPad owner are also included, which gives users of this report a clear window into the minds of millions of adults who own a device that defined-if not created-the tablet market.

Methodology

Executive Summary

Chapter 1: Introduction

Table 1.1: iPad Ownership Trends (2010-2012)

Table 1.2: Global iPad Sales Data (Q1 2011-Q4 2012)

Chapter 2: iPad Owner Demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. _

Introduction

The Demographics of iPad Owners

Gender

Age Group

Marital Status marital status,
n the legal standing of a person in regard to his or her marriage state.
 

Designated market Area (DMA (1) (Digital Media Adapter) See digital media hub.

(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases.
)

No. of Children in Household

Age of Children in Household

By Employment Status

Educational Attainment Educational attainment is a term commonly used by statisticans to refer to the highest degree of education an individual has completed.[1]

The US Census Bureau Glossary defines educational attainment as "the highest level of education completed in terms of the
 

Race Ethnicity ethnicity Vox populi Racial status–ie, African American, Asian, Caucasian, Hispanic  

By Household Income Bracket Noun 1. income bracket - a category of taxpayers based on the amount of their income
income tax bracket, tax bracket

bracket - a category falling within certain defined limits

income bracket n
 

Table 2.1: iPad Owner Demographics by Gender

Table 2.2: iPad Owner Demographics by Age Group

Table 2.3: iPad Owner Demographics by Marital Status

Table 2.4: iPad Owner Demographics by DMA

Table 2.5: iPad Owner Demographics by Children in Household

Table 2.6: iPad Owner Demographics by Age of Children in Household

Table 2.7: iPad Owner Demographics by Employment Status

Table 2.8: iPad Owner Demographics by Educational Attainment

Table 2.9: iPad Owner Demographics by Race/Ethnicity

Table 2.10: iPad Owner Demographics by Household Income Bracket

Chapter 3: Trends in Ownership and Usage

Introduction

Book Reading Habits

Book Purchasing habits

Free and Borrowed Book Consumption Habits

How much Does iPad Owners spend on E-Books?

iPad Owners and Preferred Book Purchasing Locations

Children's Print and Digital Books

The Other Gadget in the iPad Owner's Orbit

Table 3.1: Over the Last Twelve Months, How Many Printed Hardcover Books Did you Read?

Table 3.2: Over the Last Twelve Months, How Many Printed Paperback Books Did you Read?

Table 3.3: Over the Last Twelve Months, How Many E-Books Did you Read?

Table 3.4: Over the Last Twelve Months, How Many E-Books Did you Buy?

Table 3.5: Over the Last Twelve Months, How Many Printed Hardcover Books Did you Buy?

Table 3.6: Over the Last Twelve Months, How Many Printed Paperback Books Did you Buy?

Table 3.7: Over the Last Twelve Months, How Many E-Books Did You Get A Free Copy Of?

Table 3.8: Over the Last Twelve Months, How Many Printed Hardcover Books Did You Borrow or Get A Free Copy Of?

Table 3.9: Over the Last Twelve Months, How Many Paperback Books Did You Borrow or Get A Free Copy Of?

Table 3.10: Over the Last Twelve Months, How Much Money Have you Spent on E-Books?

Table 3.11: Over the Last Twelve Months, Where Did You Get Your Printed Books?

Table 3.12: Opinions on Children, Reading and Technology (All Adults, E-Book Users and iPad Owners) Any Agree

Table 3.13: Hardware Used by E-Book Users Over the Last Three Months (June-August 2012)

Chapter 4: Social Media, Television, Newspapers, and Other

Media Habits

Introduction

Recent Media Use

Television

Magazines

Newspapers

Radio

Social Media

Web Sites Visited in Last Seven Days

Table 4.1: Overview of iPad Owning Population (U.S. Adults): Recent Media Use

Table 4.2: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions Of Television (Strongly Agree)

Table 4.3: Overview of iPad Owning Population Psychographics psy·cho·graph·ics  
n.
1. (used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.

2. (used with a pl.
 Scale: Television Involvement

Table 4.4: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Magazines (Strongly Agree)

Table 4.5: Overview of iPad Owning Population Psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions).  Scale: Magazine Involvement

Table 4.6: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Newspapers (Strongly Agree)

Table 4.7: Overview of iPad Owning Population Psychographic Scale: Newspaper Involvement

Table 4.8: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Radio (Strongly Agree)

Table 4.9: Overview of iPad Owning Population Psychographic Scale: Radio Involvement

Table 4.10: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Social Media (Strongly Agree)

Table 4.11: Overview of iPad Owning Population (U.S. Adults): Web Sites Visited in the Last Seven Days

Chapter 5: Consumer Psychographics

Introduction

Views on the Internet

Views on Mobile Phones

General Lifestyle Statements

Advertising Receptivity receptivity,
n the state of being open to the action of a drug or homeopathic remedy. See also reactivity.
 

Advertising Negativity/Statements on Advertising

Views on Shopping/Retail Experiences

Looking Ahead

Table 5.1: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of the Internet (Strongly Agree)

Table 5.2: Overview of iPad Owning Population Psychographic Scale: Internet Activity

Table 5.3: Overview of iPad Owning Population Psychographic Scale: Internet Activity News Seeking

Table 5.4: Overview of iPad Owning Population Psychographic Scale: Internet Activity: Research/Information Gathering

Table 5.5: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions on Cell Phones

Table 5.6: Overview of iPad Owning Population Psychographic Scale: Early Adopter

Table 5.7: Overview of iPad Owning Population Psychographic Scale: Tech Shy

Table 5.8: Overview of iPad Owning Population (U.S. Adults): Lifestyle Statements (Strongly Agree)

Table 5.9: Overview of iPad Owning Population Psychographic Scale: Health and Image Leader

Table 5.10: Overview of iPad Owning Population (U.S. Adults): Where Video Ads Were Noticed, Last 30 Days

Table 5.11: Overview of iPad Owning Population (U.S. Adults): Where Non-Video Ads Were Noticed, Last 30 Days

Table 5.12: Overview of iPad Owning Population Psychographic Scale: Advertising Receptivity

Table 5.13: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Advertising

Table 5.14: Overview of iPad Owning Population Psychographic Scale: Advertising Negativity

Table 5.15: Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Shopping (Strongly Agree)

Table 5.16: Overview of iPad Owning Population Economic Outlook: Better/Worse Off Now vs. 12 Months Ago

Table 5.17: Overview of iPad Owning Population Psychographic Scale: Financially Bette/Worse For Next 12 Months

Table 5.18: Overview of iPad Owning Population Psychographic Scale: Outlook on an American Economy

Chapter 6: Conclusions and Projections

Introduction

Table 6.1: iPad Ownership Projections (2013-2017)

Table 6.2: Global iPad Unit Sale Projections (2013-2017)

To order this report:

Book_Publishing Industry : The iPad and its Owner: Key Trends and Statistics 2013

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