The hues behind the news.Is diversity really alive in America's newsrooms? Despite some progress, newsrooms across the country still have a long way to go to achieve racial diversity. In 1978, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the American Society of Newspaper Editors, 3.95% of journalists working on daily newspapers were minorities. In two decades, that number has crept up to 11.46% (with African Americans making up 5.38%). In the magazine industry, the situation is even worse. The advertising trade journal Mediaweek reports that only 6.1% of the professional staff on magazines are people of color Noun 1. people of color - a race with skin pigmentation different from the white race (especially Blacks) people of colour, colour, color race - people who are believed to belong to the same genetic stock; "some biologists doubt that there are important . Minority broadcast journalists, however, have fared better, due in large part to the Equal Employment Opportunity (EEO EEO Equal Employment Opportunity EEO Equal Employment Office EEO Eastern European Outreach (Murrieta, CA) EEO Extremely Elliptical Orbit EEO Exotic Electro-Optics, Inc. ) rules enforced by the Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest. (FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. ). Since 1970, the FCC has tied in a station's minority and women recruitment efforts with its licensing renewals. The percentage of minorities in upper-level broadcasting jobs (i.e., news director, assistant news director, producer) increased from 6.8% in 1971 to almost 22% in 1998. Last April, however, the EEO guidelines were thrown out in a court ruling, becoming another casualty of the war against affirmative action affirmative action, in the United States, programs to overcome the effects of past societal discrimination by allocating jobs and resources to members of specific groups, such as minorities and women. . Despite the legal setback, William E. Kennard, the first African American to head the FCC, and national media owners vowed to maintain their commitment to diversity. But will broadcast owners prove their good-faith adherence to the spirit of the law or become more like their print media cohorts? Only time will tell. |
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