The hottest real estate exists in Netspace.Forget that $15 million townhouse town·house or town house n. 1. A residence in a city. 2. A row house, especially a fashionable one. . The hottest property in the real estate industry today is on-line. More than ever, people are shopping online for the home of their dreams, saving on shoe leather and searching listings right from the air-conditioned sanctuary sanctuary, sacred place, especially the most sacred part of a sacred place. In ancient times and in the Middle Ages, a sanctuary served as asylum, a place of refuge for persons fleeing from violence or from the penalties of the law. of their offices. Before the Internet rush, brokers had to rush to squeeze one, two or even three showings into a single lunch hour. But today it is Web sites like www.corcoran.com that are handling the most mid-day home shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com. , as "home shopping network “HSN” redirects here. For other uses, see HSN (disambiguation). The Home Shopping Network (HSN) is a mostly 24-hour shopping network that is seen on cable, satellite, and some terrestrial channels in the United States. " takes on a whole new meaning. And today's Web savvy buyers are jamming the telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. lines and creating a virtual rush hour during their lunch break. There is no doubt that the Internet has affected not only the way homebuyers shop, but the way they think. Our clients are sophisticated and busy, and are demanding that their brokers simplify, simplify, simplify. Today, that means using the Internet to prevent time-consuming trips to inappropriate properties, to ease important communications with clients and to educate and reassure re·as·sure tr.v. re·as·sured, re·as·sur·ing, re·as·sures 1. To restore confidence to. 2. To assure again. 3. To reinsure. the client throughout the process. Our company has strived to remain the leading real estate Internet innovator, and we believe we have created the industry's leading web site. This month, www.corcoran.com, will have over 100,000 visitors, in the first half of 1999, we sold over $45 million of property on-line. And that puts us on track to sell more property on-line by this December than three of the city's 10 largest brokerages sell - on-line or off. Because we have been successful online, we want to take this opportunity to share some of the lessons we have learned in our two years of working on the Internet: * Traffic is highest during the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of lunch hour rush between 1 and 2 p.m. * International shoppers are sneaking in after midnight, checking out the market between the hours of 12 a.m. and 6 a.m. New York time, with over 10 percent of international traffic occurring at that time. * Traffic surges on Monday and tapers off Friday afternoon and during the weekend. That's when more clients are hitting the pavement with their brokers, or hitting the beach with their families. * Most of the Internet shoppers we see are under 30 or over 55. The middle age ranges seem to be oblivious to the value of the Internet and still search for a home the old fashioned n. 1. A cocktail consisting of whiskey, bitters, and sugar, garnished with with fruit slices and often a cherry. Noun 1. old fashioned - a cocktail made of whiskey and bitters and sugar with fruit slices way: in the Sunday paper Sunday paper n → (periódico) dominical m Sunday paper n → journal m du dimanche . Now some advice for those real estate companies that have had limited success with their own Internet strategies. To boost traffic on your site, try creating links and alliances with to some of the world's most popular Web sites. The Corcoran Group has done so, with tremendous results. For example, our listings are featured on the following Web pages: * realtor.com (Corcoran is the only NYC NYC abbr. New York City NYC New York City broker listed on this site); * Microsoft's homeadvisor.com (only NYC broker); * cyberhomes.com (only NYC broker); * homeseekers.com (only NYC broker); * IOWN.com Yahoo real estate; * New York Times Excite Classifieds 2000; * gabriels.net The net net? World Wide Web sales make up the fastest growing segment of residential real estate. Sales on our site alone are growing by leaps and bounds, by over 200 percent annually. The savvy brokerage company will do everything it can to maximize its exposure and stake its territory in this new, highly fluid market. |
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