The hole truth: what you don't know about doughnuts.The "hot doughnut experience." That's the difference between Krispy Kreme Krispy Kreme is a chain of doughnut stores. Its parent company is Krispy Kreme Doughnuts, Inc. (NYSE: KKD), based in Winston-Salem, North Carolina, United States. and other large doughnut chains. Dunkin' Donuts Sources: Dunkin' Donuts is an international coffee and donut retailer founded in 1950 in Quincy, Massachusetts, U.S. by William Rosenberg. Corporate Profile History may be bigger (at least in the East), but nothing stirs the soul like the neon neon (nē`ŏn) [Gr.,=new], gaseous chemical element; symbol Ne; at. no. 10; at. wt. 20.179; m.p. −248.67°C;; b.p. −246.048°C;; density 0.8999 grams per liter at STP; valence 0. Neon is a colorless, odorless, and tasteless gas. "Hot Doughnuts Now" sign that lights up when Krispy Kreme's famous Original Glazeds come rolling off the line. If you've ever had a doughnut hot out of the fryer, you know how tough it is to stop at just one. Just what we need: an irresistible food that's made of sugarcoated white flour fried in trans-fat-laden oil. ********** Doughnuts are a phenomenon. Fortune magazine recently named the rapidly expanding Krispy Kreme "America's Hottest Brand." The company racked up two billion media mentions in 2002, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Amy Joyner, coauthor co·au·thor or co-au·thor n. A collaborating or joint author. tr.v. co·au·thored, co·au·thor·ing, co·au·thors To be a collaborating or joint author of: "He and a colleague . . . of Making Dough: The 12 Secret Ingredients A secret ingredient is a component of a product that is closely guarded from public disclosure for competitive advantage. Sometimes the ingredient makes a noticeable difference in the way a product performs, looks or tastes; other times it is used for advertising puffery. of" Krispy Kreme's Sweet Success (Wiley, 2003). It's not just taste. It's not just the "Hot Doughnuts Now" sign, which works as a "strong impulse purchase An impulse purchase is an unplanned or otherwise spontaneous purchase. One who tends to make such purchases is referred to as an impulse buyer. Marketers and retailers tend to exploit these impulses which are tied to the basic need for instant gratification. generator." And it's not just what Krispy Kreme calls "doughnut theater"--the "multi-sensory experience" that engulfs customers as they watch the doughnuts come off the assembly line. Krispy Kreme has a brilliant marketing strategy. It delivers flee doughnuts to local leaders, charities, and reporters as it moves into a community. And the media, in turn, fuel the Krispy Kreme craze. "When a store comes to town--any town--it's treated like a news event, from the time its plans pass the zoning board to its meticulously me·tic·u·lous adj. 1. Extremely careful and precise. 2. Extremely or excessively concerned with details. [From Latin met razzmatazzed grand opening," writes Jill Rosen in the October/November 2003 American Journalism Review The American Journalism Review is a national magazine covering topics in journalism. It is published six times a year by the Philip Merrill College of Journalism at the University of Maryland, College Park. . Surprisingly, Krispy Kreme's success isn't hurting its competitors. "It's created an awareness for the category, and we're benefiting," Dunkin' Donuts CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jon Luther told Newsweek magazine in September. The competition doesn't hurt in part because each chain attracts a different clientele. Commuters stop at Dunkin' Donuts on their way to work, while customers visit Krispy Kreme for a splurge. (They can buy the identical KK doughnuts at the supermarket.) Meanwhile, Tim Hortons This article is about the restaurant. For the ice hockey player and the chain's co-founder, see Tim Horton. Tim Hortons is a coffee-and-doughnut fast food restaurant chain largely based in Canada. , Canada's top doughnut chain, has started to make its way across the border. Which raises the question: are we poised to follow our neighbors to the north, who consume more doughnuts per capita [Latin, By the heads or polls.] A term used in the Descent and Distribution of the estate of one who dies without a will. It means to share and share alike according to the number of individuals. than any other nation on earth? And what will our growing fondness for doughnuts do to our insides and backsides? To find out, we looked at the calories, saturated fat saturated fat, any solid fat that is an ester of glycerol and a saturated fatty acid. The molecules of a saturated fat have only single bonds between carbon atoms; if double bonds are present in the fatty acid portion of the molecule, the fat is said to be , trans fat trans fat n. 1. A trans fatty acid. 2. Trans fatty acids considered as a group. trans fat A fat containing trans fatty acids. , and sugar in the most popular doughnuts from the two leading chains. (Most numbers came from the companies; we analyzed the percentage of trans in the doughnuts' fat.) If doughnuts hold a warm place in your heart, read on: not all doughnuts are created equal. Some are twice as damaging as others. KRISPY KREME The good news: the most popular doughnut at Krispy Kreme, the Original Glazed glaze n. 1. A thin smooth shiny coating. 2. A thin glassy coating of ice. 3. a. A coating of colored, opaque, or transparent material applied to ceramics before firing. b. , isn't as bad as most of the chain's other doughnuts. The bad news: they're so light and airy air·y adj. air·i·er, air·i·est 1. Of, relating to, or having the constitution of air. 2. High in the air; lofty. 3. Open to the air: airy chambers. 4. that stopping after only one ain't easy. It's not the 200 calories that'll get you (though 200 times two, three, or four sure might). It's the six grams of saturated-plus-trans fat. That's nearly a third of a day's worth of bad fat in every ring. It's like eating a slice of white bread smeared smear v. smeared, smear·ing, smears v.tr. 1. a. To spread or daub with a sticky, greasy, or dirty substance. b. with a tablespoon ta·ble·spoon n. Abbr. T, tbsp. A measure of about 3 teaspoons or 15 milliliters. tablespoon a household unit of volume or capacity; equivalent to three teaspoons or approximately 15 milliliters; in metric of lard (plus a tablespoon of jelly). A Sugar Coated or Glazed Cinnamon--or Glazed or Cinnamon cinnamon, name for trees and shrubs of the genus Cinnamomum of the family Lauraceae (laurel family). Cinnamon spice comes chiefly from the Sri Lankan cinnamon (C. zeylanicum), now cultivated in several tropical regions. Twist--will do about the same damage. Even the Chocolate Iced looks the same to your arteries. (The chocolate icing is mostly sugar, so it adds about 50 calories, but no more fat.) What pumps up the calories, fat, and sugar in Krispy Kreme's filled doughnuts? They're heavier. Krispy offers more than a dozen varieties that do away with the doughnut's healthiest feature: its calorie-free, fat-free hole. Filled yeast doughnuts--including New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Cheesecake, Chocolate Malted Kreme, Caramel Kreme Crunch, Key Lime Pie Key lime pie is a dessert made of key lime juice, egg yolks, and sweetened condensed milk in a pie crust. The pie is topped with meringue, then baked until the meringue is a golden brown.[1] Some key lime pies use other types of whipped toppings or none at all. , and Chocolate Iced Creme n. 1. Cream; - a term used esp. in cookery, names of liqueurs, etc. Filled--pack 300 to 390 calories and eight to ten grams of harmful fat. Some weigh nearly twice as much as an Original Glazed. Eating one is like having a nine-ounce filet mignon fi·let mi·gnon n. pl. fi·lets mi·gnons A small, round, very choice cut of beef from the loin. [French : filet, fillet + mignon, dainty.] Noun 1. to tide you over until lunch. Experienced consumers know better than to expect actual fruit in a fruit-filled doughnut. At Krispy Kreme, though, you never know. You get apples in the Cinnamon Apple Filled, but no raspberries in any of the Raspberries. To Krispy, "raspberry raspberry, name for several thorny shrubs of the genus Rubus of the family Rosaceae (rose family) and for their fruit (see bramble). raspberry Any of many species of fruit-bearing bushes of the genus Rubus in the rose family. " means sugar, gums, artificial flavor, and a finely tuned mix of Red #40 and Blue #1 food coloring. And the Glazed Blueberry blueberry, plant of the large genus Vaccinium, widely distributed shrubs (occasionally small trees) of the family Ericaceae (heath family), usually found on acid soil. They are often confused with the related huckleberry. (cake) doughnut uses nothing but corn cereal, corn syrup corn syrup Sweet syrup produced by breaking down (hydrolyzing) cornstarch (a product of corn). Corn syrup contains dextrins, maltose, and dextrose and is used in baked goods, jelly and jam, and candy. , and enough Blue #2, Red #40, Blue #1, and Green #3 to make "blueberry gumbits." Yum. The blueberries may be missing, but the calories aren't. Whether it's Blueberry, Sour Cream, or Devil's Food, each Glazed cake doughnut packs 340 calories, seven teaspoons of corn syrup, and half a day's artery-clogging fat--nearly twice what you'd get in an Original Glazed. That's because glazed cake doughnuts--despite their holes--weigh as much as most filled doughnuts. DUNKIN' DONUTS Dunkin' Donuts is big in the East. In Massachusetts, they say that the best way to get someone lost is to tell them to turn left at the Dunkin' Donuts. The company's numbers illustrate one of the General Principles of Dunkin' Donuts Differences: cake is worse than yeast. Yeast doughnuts range from 170 to 270 calories and three to six grams of saturated-plus-trans fat. In contrast, cake doughnuts range from 290 to 360 calories and seven to 10 grams of bad fat. At Dunkin', the Glazed and Sugar Raised yeast doughnuts leave you with only three grams of saturated-plus-trans fat. That's half what you'd get from Krispy Kreme's Original Glazed or Sugar Coated doughnuts. (Don't use that as an excuse to have two.) Dunkin's Apple N' Spice doughnuts also keep the bad fat to three grams. But it's not because all those apples leave less room for fat. The doughnuts have more yeast than apple. The Frosted yeast doughnuts--Chocolate, Marble, Strawberry, and Maple--are still on the lowish side, with four grams of heart trouble and roughly 200 calories. But the frosting frosting the slight graying of the haircoat around the face, particularly muzzle, in dogs with aging and as a regular feature of some breeds such as the Belgian shepherd dog. lifts the sugar to about three teaspoons' worth. The bad fat inches up to five grams in the Crumb doughnuts. Dunkin' springs for real apples in the Apple Crumb, but it must have gotten a good deal on strawberry puree pu·rée or pu·ree tr.v. pu·réed or pu·reed, pu·rée·ing or pu·ree·ing, pu·rées or pu·rees To rub through a strainer or process (food) in a blender. n. , because that's the only berry in the Blueberry Crumb. Nothing that a little Red #40, Yellow #6, and Blue #1 food dye can't take care of. "Kreme" doughnuts are filled with partially hydrogenated oils, sugar, gums, and artificial flavor rather than cream, but that's not exactly good news. Each Chocolate or Vanilla vanilla, a plant of the genus Vanilla of the family Orchidaceae (orchid family). Vines of hot, damp climates, most are indigenous to Central and South America, especially Mexico, but are now cultivated in other tropical regions. Kreme Filled will run you 270 calories, six grams of artery-lining fat, and four teaspoons of sugar. Still, those numbers look good next to the cake doughnuts. The "best" cake (Chocolate Glazed) is worse than the worst yeast (Vanilla Kreme Filled). Even a plain Old Fashioned n. 1. A cocktail consisting of whiskey, bitters, and sugar, garnished with with fruit slices and often a cherry. Noun 1. old fashioned - a cocktail made of whiskey and bitters and sugar with fruit slices Cake has 300 calories and half a day's bad fat. It's a good way to get ready for an Old Fashioned Heart Attack. In the Glazed version, the sugar climbs to five teaspoons and the calories to 350. Among the worst cake doughnuts is the Cinnamon Cake. Its 10 grams of heart-stopping fat are more than twice what you'd get in a Chocolate Frosted yeast doughnut. Too bad Dunkin' doesn't put those numbers up on its menu board. Instead, it's got a deal for you: one doughnut will cost you around 75 cents, but you can get a dozen for about 30 cents each. Krispy Kreme has a similar incentive to weaken your willpower. And the variety--you can mix and match most flavors--entices people to keep eating. There are Dunkin' Donuts in Indonesia, the Philippines, South Korea, Thailand, and a few dozen other countries. And you can find Krispy Kreme in Asia, Australia, Canada, Great Britain Great Britain, officially United Kingdom of Great Britain and Northern Ireland, constitutional monarchy (2005 est. pop. 60,441,000), 94,226 sq mi (244,044 sq km), on the British Isles, off W Europe. The country is often referred to simply as Britain. , Mexico, and Eastern and Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). . Doughnuts are a worldwide phenomenon. So are obesity and heart disease.
In a trans
Most doughnuts have two to five grams of trans fat--plus
another two to five grams of saturated fat. That's 20 to 50
percent of a day's worth of bad fat (20 grams). Here's how
doughnuts (in bold) stack up against some other foods.
Just remember: Eating more than one Cinnabon is tough.
Eating more than one doughnut is easy.
Trans Fat Saturated Fat
Food (grams) (grams)
Land O Lakes Country Morning Blend,
tub (1 Tbs.) 1 2
Dunkin' Donuts Chocolate, Maple, Marble,
or Strawberry Frosted doughnut (1) 2 2
Fleischmann's Original, stick (1 Tbs.) 2 2
Oreo Cookies (3) 2 2
I Can't Believe It's Not Butter Sweet
Cream, stick (1 Tbs.) 3 2
Jolly Time Butter-Licious
Popcorn (4 cups) 3 2
Land 0 Lakes Margarine, stick (1 Tbs.) 3 2
Krispy Kreme Original Glazed
doughnut (1) 3 3
Burger King Chicken Tenders (5) 3 4
Krispy Kreme Glazed Cruller doughnut (1) 3 4
Mrs. Smith's Apple Pie (1/8) 4 4
Dunkin' Donuts Chocolate Frosted Cake
doughnut (1) 4 5
Dunkin' Donuts Old Fashioned Cake
doughnut (1) 4 5
Entenmann's Rich Frosted Donuts (1) 5 5
Fried Shrimp (14) 5 5
Krispy Kreme Chocolate Iced Creme Filled
doughnut (1) 5 5
Burger King French Fries (large) 6 7
Entenmann's Ultimate Super Cinnamon
Buns (1) 6 7
Cinnabon (1) 6 9
Sources: company information, laboratory analyses, and CSPI.
Dunk this
For each chain, doughnuts are ranked from least to most
saturated-plus-trans fat, then calories, sugar, and total fat.
All doughnuts that aren't identified as "cake" are yeast.
Saturated +
Total Fat Trans Fat Sugar *
Calories (grams) (grams) (grams)
Krispy Kreme
(1 doughnut)
Glazed Twist 210 9 5 16
Cinnamon Twist 230 9 5 19
Original Glazed 200 12 6 10
Sugar Coated 200 12 6 10
Glazed Cinnamon 210 12 6 12
Traditional Cake 230 13 6 9
Chocolate Iced 250 12 6 21
Chocolate Iced Cake 270 14 6 20
Cinnamon Sugar Cake 280 14 6 18
Powdered Cake 280 14 6 19
Glazed Cruller (cake) 240 14 7 14
Chocolate Iced Cruller
(cake) 290 15 7 25
Cinnamon Apple Filled 290 16 8 14
Powdered Blueberry
Filled 290 16 8 14
Glazed Custard Filled 290 16 8 17
Glazed Blueberry or
Strawberry Filled 290 16 8 18
Glazed Lemon Filled 290 16 8 18
Chocolate Iced Custard
Filled 300 17 8 17
Glazed Raspberry Filled 300 16 8 21
Dulce de Leche (filled) 290 18 9 12
New York Cheesecake
(filled) 330 19 9 17
Key Lime Pie (filled) 330 18 9 23
Glazed Blueberry (cake) 340 18 9 27
Glazed Devil's Food
(cake) 340 18 9 27
Glazed Sour Cream
(cake) 340 18 9 27
Caramel Kreme Crunch
(filled) 350 19 9 25
Powdered Creme Filled 340 21 10 19
Glazed Creme Filled 340 20 10 23
Chocolate Iced Creme
Filled 350 21 10 23
Chocolate Malted Kreme
(filled) 390 21 10 30
Dunkin' Donuts
(1 doughnut)
Sugar Raised 170 8 3 4
Glazed 180 8 3 6
Apple N' Spice 200 8 3 7
Jelly Filled 210 8 3 14
Chocolate Frosted 200 9 4 10
Marble Frosted 200 9 4 11
Bavarian Kreme 210 9 4 9
Maple Frosted 210 9 4 12
Strawberry Frosted 210 9 4 12
Boston Kreme 240 9 4 14
Apple Crumb 230 10 5 12
Blueberry Crumb 240 10 5 15
Chocolate Kreme Filled 270 13 6 16
Vanilla Kreme Filled 270 13 6 17
Chocolate Glazed Cake 290 16 7 14
Blueberry Cake 290 16 7 16
Double Chocolate Cake 310 17 7 18
Old Fashioned Cake 300 19 9 9
Powdered Cake 330 19 9 17
Glazed Cake 350 19 9 21
Chocolate Frosted Cake 360 20 9 15
Chocolate Coconut Cake 300 19 10 12
Cinnamon Cake 330 20 10 14
* Includes both refined sugar and much smaller amounts of naturally
occurring sugar from fruit and milk ingredients.
Daily Values (daily limits for a 2,000-calorie diet):
Total Fat: 65 grams.
Saturated + Trans Fat: 20 grams. Sugar: 40 grams (4 grams = 1 tsp.).
Sources: Krispy Kreme, Dunkin' Donuts, and (for trans fat) CSPI.
The use of information from this article for commercial purposes is
strictly prohibited without written permission from CSPI.
The information for this article was compiled by Heather Jones Heather Jones (born October 8, 1970 in Edmonton, Alberta) is a former field hockey player from Canada, who represented her native country at the 1992 Summer Olympics in Barcelona, Spain. There she ended up in seventh place with the Canadian National Women's Team. , with help from Sarah Wade, Tamar Genger, and Nicole Ferring. |
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