The heritage of indian tea. (Product Showcase).

Now available, a new, comprehensive, and vividly illustrated book on Indian tea, its past, present, and future, exploring many novel facets of an industry that has become an Indian heritage which is globally respected. This is a book that cannot fail to delight tea professionals and tea enthusiasts alike.

Tea has found a permanent place in the lives and hearts of diverse peoples the world over, and spread cheer and camaraderie for over 4500 years. Poets and philosophers have lavished praise on it, and perhaps no other beverage has been the object of such ritual and ceremony across the planet. Today, over 3 bn cups of tea are consumed every day across the globe, making it the most popular and cheapest drink in the world after water. Its fragrance, flavour and gentle aroma generate a sense of pleasure, well-being, and fellowship across the world, around the clock.

A well-researched and carefully documented book, it analyses the problems that are threatening to bring the Indian tea industry to its knees and hampering its ability to invest, modernize, grow, and remain competitive in world markets. It raises important questions that deserve serious attention and, above all, decisive action.

Dr D.K. Taknet is a well known business historian. He has undertaken many analytical research studies and been awarded scholarships and fellowships by several premier institutions.