The good olive: like its wine, Chile hopes its olives tackle on old Europeon market stronghold.Olives are the rage in Chile. The Universidad de Chile doesn't have enough space to meet the demand for the country's first class on producing olive oil olive oil, pale yellow to greenish oil obtained from the pulp of olives by separating the liquids from solids. Olive oil was used in the ancient world for lighting, in the preparation of food, and as an anointing oil for both ritual and cosmetic purposes. . Others are turning long-forgotten plots of land into olive groves Olive Grove was Sheffield Wednesday F.C.'s first permanent football ground, home to the club for just over a decade at the end of the 19th Century. It was located near Queens Road in the centre of Sheffield. . Those already producing olives are scooping up top honors at the world's olive-oil contests. U.S. specialty goods stores, accustomed to olive oils from Italy, Spain and Greece, are starting to make a bit of room for Chilean brands. Exports have been small, but growth is clearly the trend.
Chilean olive-oil exports to the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. surged 3,700% to US$100,000 from basically zilch during the first half of 2004; annual olive oil exports should reach 1,000 tons by the end of 2004 and grow to 7,000 tons by 2010, according to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. Chile's National Association of Olive and Olive Oil Producers (Anpao). Aceites Borges, a Spanish olive oil producer that sold $227 million during the first quarter of 2004 and exports to 60 countries, saw potential in Chile. It is spending $19 million to farm 40,000 hectares of olive plantations throughout the country. Today there are about 20 companies in the industry, compared with two just five years ago, according to Anpao.
A flurry of factors set the conditions for the domestic olive industry to ripen rip·en
tr. & intr.v. rip·ened, rip·en·ing, rip·ens
To make or become ripe or riper; mature. See Synonyms at mature.
rip . For one, European subsidies have been drying up, spurring those elsewhere to compete. The well-documented health benefits of consuming olive oil have boosted demand in countries like the United States, Chile's top client and the world's largest olive-oil importer. Finally, Chile's central region has a Mediterranean climate--80% of the world's olive oil is produced in the Mediterranean--where a mix of heat and humidity leads to aromatic aromatic /ar·o·mat·ic/ (ar?o-mat´ik)
1. having a spicy odor.
2. in chemistry, denoting a compound containing a ring system stabilized by a closed circle of conjugated double bonds or nonbonding electron pairs, e.g. , flavorful flavorful - flavour oils.
Despite such advantages, Chilean growers will have to battle for brand-recognition that European producers have enjoyed for centuries. "There is a certain resistance from people who have bought olive oil in Spain or Italy--which have sold olive oil for more than 200 years--and we have to overcome that resistance," says Alfredo Schiappacasse, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of TerraMater, a Chilean grower.
Chile has been down this road before. Europe and California have long been the world's traditional supplier of wines. In recent years, countries like Chile, Australia, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. and Argentina have snapped up healthy chunks of the global wine market. As has been the case with wine, Argentina will give Chile a run for its money in the olive-oil race. Average per-capita consumption of olive oil is 100 to 150 grams per year in Chile, a figure dwarfed by the 10 to 15 liters consumed in many European countries.
Chile's fledgling producers hope to spend in technology to produce expensive but low-volume premium olive oils. They say they must take advantage of the country's climate to make higher-quality oils. "The Argentines have a lot of plantations but they normally export to Brazil, and in Brazil they mix the olive oil with other oils," says Ignacio Garcia, CEO of the Chilean olive oil maker Bethania and president of Anpao. Premium olive-oil producers may be on to something. Chilean growers Agricola Valle Grande and TerraMater recently won awards for outstanding olive oils at the renowned Sol d'Oro International Competition in Verona, Italy. The two also are leading the export drive, introducing high-end products, mainly extra-virgin olive oils, into the United States, Asia and Europe. Extra-virgin oils account for 15% of the global market, says Ernesto Dattari, executive secretary of Anpao. "We can place our olive oil in the niche that demands quality," he says. "It's very profitable selling it at those prices."
Buying in Buying in has several meanings. In the securities market it refers to a process by which the buyer of securities, whose seller fails to deliver the securities contracted for, can 'buy in' the securities from a third party with the defaulting seller to make good. . The government sees potential in the budding budding, type of grafting in which a plant bud is inserted under the bark of the stock (usually not more than a year old). It is best done when the bark will peel easily and the buds are mature, as in spring, late summer, or early autumn. sector. The Agricultural Ministry's Foundation for Agrarian Innovation plowed $550,000 into olive-oil initiatives in 1995, which included paying experts from Italy, Spain and Argentina to advise local producers on growing methods and technology, says Soledad Hidalgo Hidalgo, state, Mexico
Hidalgo (ēthäl`gō), state (1990 pop. 1,888,366), 8,058 sq mi (20,870 sq km), central Mexico. Pachuca de Soto is the capital. , coordinator of the ministry's olive program. While the government doesn't expect to catch up with the Spaniards and Italians any time soon in terms of export volume, they feel there is a domestic industry for higher-end products. "We can't compete by making olive oil a commodity as the Spanish do;' says Hidalgo. "We're trying to produce premium olive oil."
At the Universidad de Chile in August of 2004, more than 40 students applied for 20 openings in the country's first class on producing olive oil, says Maria Hurtado, an agronomist at the university. Hurtado is also creating a panel that seeks accreditation by the Spain's International Olive Oil Council. Chile thus would have its first official olive-oil experts.
"Olive oil needs certain attributes: it must be fruity, spicy, and have a measure of bitterness," says Hurtado. "It needs to have an equilibrium of the three, and Chile's oils achieve this."