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The customer is always right. (Editor's Letter).


For years now, we've we've  

Contraction of we have.

we've have
 all heard education is behind business in terms of technology implementation. What usually follows is the perception that educators still don't don't  

1. Contraction of do not.

2. Nonstandard Contraction of does not.

n.
A statement of what should not be done: a list of the dos and don'ts.
 get it. They make students share computers; they don't properly train teachers; they don't understand how to use the tools that are commonly used in business. I admit, I've made these assumptions myself.

But after attending Infocomm in Orlando last month, the trade show for presentation systems and AV equipment manufacturers, it finally dawned on me that I've been looking at this equation all wrong. The fact is, schools are different from businesses. And while both school districts and businesses are facing financial problems, schools are the largest untapped market for presentation systems. Slowly, companies seem to realize this and ask themselves a question that's overdue OVERDUE. A bill, note, bond or other contract, for the payment of money at a particular day, when not paid upon the day, is overdue.
     2. The indorsement of a note or bill overdue, is equivalent to drawing a new bill payable at sight. 2 Conn. 419; 18 Pick.
: How can we make our products serve schools' needs?

Two incidents proved to me that school districts have the power to force companies to alter their products to fix schools' needs, not the other way around.

The first is relatively simple. James Chan, Mitsubishi's director of product marketing, created a chart that shows school districts how a new $1,300 projector can pay for itself in just about a month. He broke down the costs of creating transparencies and estimated that after about 40 different lessons, a school district that is freed from making transparencies could recoup recoup

To sell an asset at a price sufficient to recover the original outlay or to offset a previous loss.
 the cost of a new projector. It's a simple piece, and not a novel idea, but it addresses school budget concerns.

The second example is a lot more complex, and therefore, more satisfying. Michael H. Dunn, PolyVision's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , detailed how his company has spent hundreds of thousands of dollars and four years to study how people use, or don't use, interactive whiteboards An interactive whiteboard is a large interactive display that connects to a computer and projector. A projector projects the computer’s desktop onto the board’s surface, where users control the computer using a pen, finger or other device. . Even inside his own company, Dunn found that some ignored the board's best features and just used the interactive whiteboards as replacements for traditional whiteboards. Because of this research, the company redesigned its products and has created a line of easy-to-use whiteboards that Dunn hopes will find a home inside many districts.

Education's decision-makers should recognize the tremendous weight they carry. It's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a  to start acting like you have the power and demanding products that fit your district's needs.
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Title Annotation:school districts' purchasing power can dictate product development
Author:D'Orio, Wayne
Publication:District Administration
Article Type:Editorial
Geographic Code:1USA
Date:Jul 1, 2003
Words:371
Previous Article:Attitudes on testing. (By the numbers: a data bank on education trends for district leaders).
Next Article:Getting off the failing list. (Inside the law: analyzing, debating and explaining No Child Left Behind).(Brief Article)
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