The company line: reaping the benefits of commercial fund-raising.IT WOULD NOT BE farfetched to assume that as the first Model T-Ford rolled off the assembly line, some entrepreneurial athletic director Athletic director (commonly, "athletics director") is a position at many American colleges and universities, as well as in larger high schools and middle schools, which oversees the work of the coaches and related staff involved in intercollegiate or interscholastic athletic or coach instituted a school car wash to supplement his fund-raising needs. The same could be said of a bake sale “Bake Sale” redirects here. For the episode from the TV show 8 Simple Rules, see List of 8 Simple Rules episodes. A bake sale is a fundraising activity where baked goods such as doughnuts, cupcakes and cookies, sometimes along with ethnic foods, are sold. That is, of course, if the AD or coach pre dated Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. . The point is that homegrown home·grown adj. 1. Raised or grown at home. 2. Originating in or characteristic of a locality: "Rock is homegrown music in the United States, evolved from blues and country and Tin Pan Alley" fund raisers A Fund Raiser' is an organized event, attempting to collect money. The money to be collected is usually for a specific item or need. The event also can entail gimmicks or activities to promote donor interest. have been around a long time and are to be blessed for their enthusiasm and devotion to the cause. But how cost effective are they in the new work of mass production, advertising, transportation, and salesforce. Enter professional, or commercial fund-raising. A multi-billion dollar professional fund-raising business offers many, man, advantages to high school and college athletic programs. After all, it's what these companies do. The profit margin are quite appealing--50% retention is the norm. And they furnish the gueeswork and the hard work at no extra cost. What to sell? From candy and magazines to cookie dough Cookie dough refers to a blend of cookie ingredients which has been mixed into a solid yet malleable form but has not yet been hardened by heat. The dough is often then separated and the portions baked to individual cookies, or eaten as is. and license sports apparel, to bottled water an flower bulbs ... the options are endless--and profitable. "In terms of the types of products being sold, it's a lot of the same thing quite honestly. Because they have worked over time and they continue to work," says Russ Lemieux, Executive Director of the Association of Fund-Raising Distributors & Suppliers (AFRDS AFRDS Association of Fund-Raising Distributors and Suppliers (USA) AFRDS Air Force Research and Development System ). "In recent years you have seen more in the area of things like cookie dough an frozen and refrigerated re·frig·er·ate tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates 1. To cool or chill (a substance). 2. To preserve (food) by chilling. foods. That's all because of the availability of new technologies and transportation of the product. The companies are in a position to offer more variety." The AFRDS, an international association of companies that manufacture, supply and distribute products that are re-sold by schools and other non-profit fund-raising organizations, was formed in 1992 by a merger of preexisting pre·ex·ist or pre-ex·ist v. pre·ex·ist·ed, pre·ex·ist·ing, pre·ex·ists v.tr. To exist before (something); precede: Dinosaurs preexisted humans. v.intr. organizations--the National Association of Product Fundraisers (supplier oriented) and the National Association of Direct Sellers (distributor-oriented). The old Greyhound greyhound, breed of tall, swift, sight hound developed nearly 5,000 years ago in Egypt. It stands about 26 in. (66 cm) high at the shoulder and weighs about 65 lb (29.5 kg). Bus Line commercials hit the spot by simply stating: "Go Greyhound and leave the driving to us." Today's fund-raising companies use a similar approach: "Leave the fund-raising to us." After all, coaches and players should be spending their after-school hours on practicing and playing. Not fretting fret·ting n. A hole, or worn or polished spot made on metals by abrasion or erosion. about raising enough cash in a short time frame. "The real advantage is time," says Dick Raddatz, president of FundRaising.com in Cedarburg, WI. "For example, on a car wash, you can tie up half your team for at least three or four hours. If they would spend that time selling a popular product they would probably make five times more money. It's a matter of selecting the right product that makes sense for you and your community. It has to be something the kids wants to sell." Says Joe Mosey mo·sey intr.v. mo·seyed, mo·sey·ing, mo·seys Informal 1. To move in a leisurely, relaxed way; saunter: moseyed over to the club after lunch. 2. , president of Superior Fundraising in Buffalo, NY: "Abake sale or a car wash, and those types of things. What the heck are you doing? What are you going to make at a car wash in a day--$500 or $600? Don't you want to maximize your return for that tremendous amount of effort you put into it?" There are two types of fund-raising. The most common is direct sale, where products, such as candy bars, are paid for at the point of sale. The second is the pre-order system that allows groups to take orders, then turn in the money, before the products(s) are shipped direct, in most cases, to the customer. Pre-order campaigns, particularly with magazines, are recommended to last between 10 and 14 days. Whatever the season, whatever the reason, fund-raising has become a way of life at high schools and colleges. As times have changed, so too have the costs of fielding a football team, entering a cheer leading squad in a competition, and saving for ancillary needs that may arise. "You might have a school, for example, that maybe 10 years ago needed just one fund-raiser in the fall to meet all their needs," says Russ Lemieux. "But the fact of the matter is their demands have increased. Now you have school running spring and fall fund-raiser And you have special interest groups within the school, like bands, choral groups, cheerleading The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. teams, and sports teams that are doing additional things." Athletic programs a re considered excellent fund-raisers and am highly successful due to their structure and teamwork. To fund-raising experts such as Mosey and Raddatz, that translates well terms of meeting and exceeding goals. Says Mosey: "A coach has to have the ability to motivate his team to participate, and he should be able to do that better than anyone else." Says Raddatz: "The coaches do a good job because they get the kids organized. A lot of them will set goals for the kids by telling them they need to sell so many lollipops and so many candy bars Their position of authority enables them to make such demands--which the volunteer-type fund-raising cannot do." Raddatz has basically seen it all in the world of fund-raising, dating back to 1974 when he was one of the first people to establish a frozen pizza fund raiser, Mister Z's Pizza of Grafton, WI, a company he has since sold. Fundraising.com, originally called Raddatz Marketing when it was founded in 1990, has a 40 page catalog that sells well over 35 products--everything from candy bars and beef jerky Noun 1. beef jerky - strips of dried beef jerked meat, jerky, jerk - meat (especially beef) cut in strips and dried in the sun to gourmet lollipops and bottled water (90% of its products earn 50% profit). One of the products that Raddatz is very excited about is custom-labeled bottled water. "It is particularly good for the high school athletic market," he says. "We can actually put the school logo or team picture on the label." What kind of professional fund-raising company should you look for? Here's a random sampling of various fund-raising programs: BOBBLE bob·ble v. bob·bled, bob·bling, bob·bles v.intr. To bob up and down. v.tr. To lose one's grip on (a ball, for example) momentarily. n. A mistake or blunder. HEADS: BobbleHead Heroes of Springfield, OH offers its custom-designed hobble hobble leather straps fastened around the pasterns of horses, mules and donkeys. Placed on all four legs and pulled together by a rope, it provides an effective means of casting the horse. heads made to your fund-raising groups' exact specifications. Working from photos or sketches and any other input your group may have, the company will produce a bobble head of a coach, player, school mascot MASCOT - Modular Approach to Software Construction Operation and Test: a method for software design aimed at real-time embedded systems from the Royal Signals and Research Establishment, UK. , or whatever. The uncanny likeness is hand-painted and made of ceramic or poly-resin BobbleHead Heroes employs three artists, each of whom have their own strengths. Within a week, groups can see a conceptual sketch of the bobble head. Once the prototype is approved the bobble heads should arrive between 90 and 120 days, depending on the complexity of the project. A minimum order is 500 pieces at a cost of $7.99 per with a recommended selling price of $15, At 1,000 pieces, the cost drops to $5.99 pet" bobble head, with groups retaining $7 and $9 respectively. Sell 1,000 pieces and you make a $9,000 profit, The design service and freight are flee and there are no mold charges. A group in Edgewood, OH recently ordered 2,500 pieces for its fund-raiser. "They're going to make $26,000," says President Bruce Smith This article is about the football player. For other uses, see Bruce Smith (disambiguation). Bruce Bernard Smith (born June 18, 1963 in Norfolk, Virginia) is a former NFL football player who currently holds the NFL record for most career quarterback sacks with 200. . "They used to sell pizzas or candy bars at a profit of 50 cents each." Seventy-five percent of the company's projects consist of high school programs. Smith says the college segment is growing. "It has been fun to see smaller school that normally don't have the opportunity to make substantial money really doing well with our fund-raiser," says Smith. COOKIE DOUGH/PIZZA DOUGH: "Cookie dough really is one of the, fair-value fund-raisers," says Sean Myers, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Kid's Choice Cookie, Dough Co. in Davidson, NC. Kid's Choice offers four original recipes and 12 flavors overall. Prices per 3-lb tub range from $10 to $12 and make 48 cookies each. Tim dough is ready to scoop with a spoon and bake. Pre-portioned cookies are available in $12 tubs. Groups make $4 on every product, regardless of what they sell. "The girls always do better than the guys on the high school level," says Myers. "Cheerleaders Notable cheerleaders
Everything is pre-sold. Groups call in their order forms. Kid's Choice then ships direct to the school and the kids deliver the product in person. Delivery time is generally a week, excluding holiday. For free freight, groups must order a 300-lb tub. Says Myers: "The reason that we do so well with athletic organizations, coaching, and cheerleaders is that we can ship the product in a refrigerated containerized con·tain·er·ize v.tr. con·tain·er·ized, con·tain·er·iz·ing, con·tain·er·iz·es 1. To package (cargo) in large standardized containers for efficient shipping and handling. 2. pallet right onto the field." Joe Corbi's Fundraising Programs offer groups a choice of either its Pizza Kit Fund-Raising Program or its Grandma Corbi's Cookie Dough Fund-Raising Program. Groups earn between $5.50 an $7 for every kit sold and obtain their profits immediately, while paying the cost of the pizza or cookie dough on delivery day. FLOWER BULBS: To the best of Jeff Ellenberger's knowledge, his company, Dutch Mill Dutch Mill Co., Ltd. is one of Thailand's largest manufacturers and marketers of dairy products. The company has such products as UHT yoghurt drink, UHT fresh milk and ice lolly. The company was established in 1984 under the name of Profood Co., Ltd. and was renamed Dutch Mill Co. Bulbs of Hershey, PA, is the only one that specializes in bulbs-only. "We have sort of a nice niche because we offer a product that is inexpensive," says Ellenberger. "Flower bulbs are something that people seem to enjoy because they are always looking to add to their gardens, whether it be planting in the fall or the spring." With the fall planting season fast approaching, Dutch Mill Bulbs is offering 17 types of bulbs--from Mixed Daffodils to Angelique Tulips to the popular Alpine Bells mixture--available from Sept. 15 through Dec. 1. Packets sell for $5 each with the number of bulbs--from four to 24--varying with the type of flower chosen Groups make a 50% minimum profit on everything they sell. If Dutch Mill receives a check with the order, the group will receive an additional 2% profit. If the group sells in excess of 300 packages, they can choose from a selection of prizes or get a rebate Ellenberger says that girls-oriented sports as well as cheerleading groups are big markets for his company. All Dutch Mill products come with a guarantee: If the bulbs don't bloom or grow the company will replace it. "Our program is effective because it's simple," Ellenberger says. "We, suggest that customers run the program for two weeks and then turn in their orders. It's a simple sell, not only because of the type of product but because of the price." Ellenberger says that girls-oriented sports as well as cheerleading groups are big markets for his company. All Dutch Mill products come with a guarantee: If the bulbs don't bloom or grow the company will replace it. LICENSED SPORTS ITEMS: Thanks to its newly implemented Sports Program, which offers licensed products for professional and collegiate sports, Common-Threads Fundraising of Atlanta, GA has tapped into a niche fund-raising idea. "The sports program has brought in a lot of bookings by the college an high school students," says Claire J. de Rosset, Marketing Manager. The company's main fund-raising catalog contains an array of branded gift items, a cookie dough/frozen food brochure, along with gift wrap, magazine subscriptions, Avon products Avon Products, Inc. NYSE: AVP is a US cosmetics, perfume and toy seller with markets in over 135 countries across the world and sales of $8.1 billion worldwide as of 2005. . The catalog's supplement lists NCAA NCAA abbr. National Collegiate Athletic Association , NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= , and MLB-related items, plus NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. gift sets. Groups retain $6 on any apparel item (hats, beach towels, and lounge pants and 50% for hardgood items (mugs an collectors books). The products, which are shipped directly to the school's destination of choice are packaged per seller and are shipped within 10 days of receiving the order. Based on Common-Threads national sales averages, where each member of a group sells eight items, and there are 150 participants, the group would make a $7,200 profit. MAGAZINES: According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Joe Mosey, various magazine programs are doing between $100,000 and $200,000 in sales annually "Nothing else in fund-raising brings in those kinds of numbers," he says. "There's no product to deliver. It comes in the mail and it is priced competitively." Mosey's clearing house offers more than 800 titles at the lowest prices, while offering 40% retention. Reader's Digest Reader's Digest U.S.-based monthly magazine. Founded by DeWitt and Lila Wallace, it was first published in 1922 as a digest of articles of topical interest and entertainment value condensed from other periodicals. accounts for more than 50% of the magazine fund-raising market. But there's enough pie remaining for other magazine programs. ESPN The Magazine ESPN The Magazine is a bi-weekly sports magazine published by the ESPN sports network in New Britain, CT in the United States. The first issue was published on March 11, 1998. fund-raiser is unique. It is a sports-only magazine that helps raise money for high school and college sports programs. Pete Bryden, its senior marketing manager, claims that teams using the ESPN The Magazine Fund-Raising Program retain a whopping 75% of the profits. For every 52-issue (two-year) subscription sold at $40, a team pockets $30. The consumer saves 80% off the 2-year newsstand price of $207.48. "If you need to make $6,000 for your organization, you can sell 200 subscriptions of ESPN The Magazine and divide that by the number of kids in your program," Bryden says. "Maybe you have 100 kids. If they each sell two subscriptions, you are done. Conversely, if you sell 12,000 candy bars, you make $6,000. Which fund-raiser do you want to do?" SHOOT-A-THON'S: Shooting free throws for charity has taken on a whole new meaning with Hoop Champs. The brainchild brain·child n. An original idea or plan attributed to a person or group. brainchild Noun Informal an idea or plan produced by creative thought Noun 1. of Jay Monahan, CEO & President, the basketball fund-raiser has a dual purpose: it allows schools to conduct a productive Shoot-A-Thon fund-raiser in their own gymnasiums while raising money for the V Foundation for Cancer Research. In just its second year, Hoop Champs provides everything to make the Shoot-A-Thon a successful venture--from detailed instructions, generic schedules, and player pledge forms. "Initially, all I was trying to do was share knowledge," says Monahan, who registered a 181-34 record as the head coach at Blairsville (PA) HS. "So I created a nine-chapter playbook and I had a small Web presence. Then I met with Nick Valvano, Jim's brother and the CEO of the V Foundation, and told him my proposal: 'What if we did this fund-raiser and really redefined team work for one of our society's biggest causes--cancer research. After I showed him my business model he really felt it could work." Here's how Hoop Champs works: players solicit pledges (either an entire pledge or pledge per shot made) based on how many he or she will make out of 100. Teams retain 2/3's of the money for their own programs needs. The remaining 1/3 goes toward ancillary costs and the V Foundation. Coaches incentives include a free, comprehensive and extensive 154-page, 12 Chapter Playbook authored by Monahan. Every team that enrolls also receives a VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. copy of "A Tribute to Jim Valvano James Thomas Anthony Valvano (March 10 1946–April 28 1993), nicknamed Jimmy V, was an American college basketball coach. While the head coach at North Carolina State University, he won the 1983 NCAA Basketball Tournament. " narrated by Dick Vitale Richard J. "Dick" Vitale, also known as "Dickie V" and "Mr. College Basketball" (born June 9 1939 in Passaic, New Jersey) is an American sports broadcaster who is well known for his spirited style of broadcasting, primarily on ESPN and its family of cable television channels. and ESPN's John Saunders John Saunders is a Canadian-American sports journalist from Toronto, Ontario. He is currently working for ESPN and ABC. According to his ABC biography, "Saunders, an all-star defenseman in the Montreal junior leagues, received a scholarship and played hockey at Western Michigan , and includes Jimmy V's impassioned "Don't Ever Give Up" speech from the ESPY Awards This article is about the sports award. For other uses, see Espy (disambiguation). The ESPY Awards is an annual sports awards event created and broadcast by American cable television network ESPN. . More than 500 teams have participated in the Hoop Champs fund-raiser. Monahan says that the Latrobe (PA) HS raised more than $17,000. He also estimates that Hoop Champs will approach or exceed six figures when it writes a check to the V Foundation in September. "My goal by year four or five, is to have 1,000 teams doing the fundraiser and averaging a contribution of $1,000," says Monahan. "If we can do that, that's a million dollars. Of which 60% or 70% would make its way down to the V Foundation." How To Raise Money For Your Teams! Coach & Athletic Director and its parent company, Scholastic, Inc., have taken another giant step in its service to athletic directors over the past 70 years. It has designed a fund-raising program that will enable your schools' athletic teams the chance to reap a 50% share of the profits gleaned from the sale of the nation's top-shelf magazines. "We're excited about providing this opportunity for athletic directors, coaches, and their teams," says Steve Palm, Vice President at Scholastic. Inc. "It offers a turn-key, high-value solution to the ever urgent problem of raising dollars quickly and efficiently. For more information on the Coach and Athletic Director Fund-raising Program, call 866-636-8336 or log on to www.coachadguide.com. For fund-raising plans, contact: * The Association of Fund-Raising Distributors & Suppliers (AFRDS): 404-252-3663, www.afrds.com * BobbleHead Heroes: 937-399-6152, www.bobbleheadhcroes.com * Common-Threads Fundraising: 800-464-3784, www.common-threads.com * Dutch Mill Bulbs: 800-533-8824, www.dutchmillbulbs.com * ESPN The Magazine Fundraising Program: 888-530-ESPN (3776), www.coaches.espn.com * FundRaising.com: 800-443-5353, www.fundraising.com * Hoop Champs Foundation: 888-WIN-HOOP (946-4667), www.hoopchamps.com * Joe Corbi's Fundraising Programs: 888-JCORBIS (526-7247), www.jcorbi.com * Kid's Choice Cookie Dough Company: 800-774-4474, www.kids-choice.com * Scholastic, Inc,, Coach and Athletic Director Fundraising Program: 866-636-8336, www.coachadguide.com * Superior Fundraising, Inc.: 800-526-1740, www.superiorfundraising.com |
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