The big squeeze.FREEDOM Orange County Information, which publishes the Orange County Register is introducing a new weekly publication--SqueezeOC. The 52-page magazine and Web site, www.SqueezeOC.com, will include lifestyle information about restaurants, art shows, and live events. The SqueezeOC Web site will also have blogs and a review tool so users can list their own ideas, photos and ratings, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Iris Yokoi, the magazine's editor. The site will include drop-down menus See pull-down menu. drop-down menu - pull-down menu sorted by category, activity, location and price. SqueezeOC will be distributed for free to 60,000 homes, separate from the newspaper. In addition, 20,000 copies will be available at 400 news racks county-wide. SqueezeOC is designed to reach "a young, Internet-savvy crowd between the ages of 25 to 44," said David Threshie, market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. director at Freedom Orange County Information, which is owned by Irvine-based Freedom Communications Freedom Communications, Inc., headquartered in Irvine, California, owns more than 75 publications newspapers in the US, with a combined daily circulation of more than 1.2 million subscribers, and also operates over seventy local news websites. Inc. The target group includes active singles and couples without kids, the bulk of which are homeowners with disposable incomes disposable income Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also , he said. --Orange County Business Journal |
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