The big number.

The number of print lookups the "Insurance" Yellow Pages heading generated in 2005, ranking 12th out of 4,000 headings. Consumers most frequently search for auto coverage, followed by homeowners, health, then life.

Source: Yellow Pages Association

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Title Annotation:	Insurance Marketing News
Author:	Goch, Lynna
Publication:	Best's Review
Date:	Dec 1, 2006
Words:	37
Previous Article:	Insweb.(Insurance Marketing News)
Next Article:	A new target.(BRANDING)

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