Printer Friendly
The Free Library
14,508,224 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

The best defense: going on offense.


At long last, it seems the cycle is turning. Both Lucent and Cisco, those key barometers, have reported good quarters. Semiconductor sales are up. The stock markets are up, and Google is heading for an initial public offering. Economic growth isn't sustainable at 7 percent, hut 25 to 4 percent seems realistic for 2004. Our own polling of CEOs suggests they are 40 percent more confident today than they were last October and are planning to expand their work forces in 2004. (See CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Confidence Index, page 10.)

Already, you can hear the chatter from economists and Wall Street mavens suggesting that happy days are here again. You can sense the pull of euphoria An interpreted programming language developed in 1993 by Robert Craig at Rapid Deployment Software that is noted for its execution speed, flexibility and simplicity. It can simulate any programming method including object-oriented constructs. . It's in the air.

The challenge for CEOs is to maintain an emotional even keel keel

1. the ventrally directed large surface of the bird's sternum, the site of attachment of the major muscles of flight. Called also carina.

2. the prominent area over the sternum in Dachshunds.
 and not be swept up in false expectations on the upside any more than they jumped off cliffs when earnings tanked.

A lot of very tough challenges remain, as our CEO Agenda 2004 notes, starting on page 27. The global climate is still a major question mark, and politics in a presidential election year at home could be tricky. Spurring global economic growth and getting corporate top-line growth both remain challenges.

And look at some of the industry-specific challenges: Although General Motors in particular seems to be making headway, Detroit as a whole faces brutal global pressures. Eastman Kodak hasn't made a convincing turn for the better, while Motorola seems to be still looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 direction. Some major tech players, such as Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , face worlds of hurt. The major airlines can't seem to break out of their woes and Boeing seems at risk of losing its leadership role in aircraft manufacturing to Airbus, which once would have been unthinkable.

But challenges aside, we at Chief Executive do think it is time for CEOs to take a slightly higher risk in terms of investing in research and plant and equipment, not to mention rebuilding their work forces. Aside from making more money, we think that increased leadership of this sort will help ease the bunker mentality bunker mentality
n.
An attitude of extreme defensiveness and self-justification based on an often exaggerated sense of being under persistent attack from others.

Noun 1.
 that has beset so many CEOs. After all the scandals and reform efforts, CEOs have been on the defensive. That has created a cycle of diminished risk-taking, which in turn results in less economic growth and a further souring of the public image of companies and their leaders. That's a vicious cycle Noun 1. vicious cycle - one trouble leads to another that aggravates the first
vicious circle

positive feedback, regeneration - feedback in phase with (augmenting) the input
. No one wins.

Without falling prey to any euphoric temptations, it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a  to go back on offense. We think an economy that's growing and generating jobs will go a long way toward overcoming the current obsession with holding management and boards accountable to the false standards of Sarbanes-Oxley. Let's create some real, sustained growth and start a positive cycle. All it takes is solid, long-term leadership.
COPYRIGHT 2003 Chief Executive Publishing
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:meeting challenges ahead
Publication:Chief Executive (U.S.)
Article Type:Editorial
Geographic Code:1USA
Date:Dec 1, 2003
Words:463
Previous Article:Time for an exchange of ideas.(selling of the American Stock Exchange)
Next Article:Rediscovering Japan.(Final Word)(Brief Article)(Editorial)
Topics:



Related Articles
UCLA KEEPS FOCUS, WINS PATIENT OFFENSE LIFTS BRUINS UCLA 70, OREGON STATE 48.(Sports)
COWBOYS OUT TO END HART DOMINANCE THEY HAVE THE OFFENSE TO DO IT.(News)
SC NOTEBOOK: MORTON IRKED BY PENALTIES.(Sports)
BETTIS HOPES TO MAKE RAMS PAY TODAY.(Sports)
Churchill facing second tough task.(Sports)(Prep football: After loss to Sheldon, Lancers brace for Thurston.)
DEFENSE TAKES A STAND.(Sports)(Kevin Mitchell steps up in his first scrimmage of the spring)
Defense gets incentive in last scrimmage.(Sports)(There are plenty of ways to score in Oregon's final spring football scrimmage)
Willamette sticks with what has worked.(Sports)(The Wolverines make successful assistant Dan Fritz the head football coach)
UCLA FOOTBALL NOTEBOOK: STARTING TO FOCUS ON UTES.(Sports)
UCLA FOOTBALL NOTEBOOK: DEFENSE ASSERTS ITSELF FROM START.(Sports)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles