The Zitter Group Deploys Spotfire DecisionSite to Provide Strategic Sales & Marketing Insights to Pharmaceutical Companies; The Zitter Group integrates DecisionSite into Acumen Rx to assess product performance to create new advantages.SOMERVILLE, Mass. -- Spotfire, Inc., the leading provider of business analytics software, today announced that The Zitter Group has licensed DecisionSite to enhance the analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. capabilities of its Acumen Rx product. Acumen Rx is a managed care analysis tool that generates powerful insights on a product's payer access and sales performance at the local territory level. For pharmaceutical companies, competitive advantage can shift daily. There are threats everywhere, from new product entries and innovative marketing strategies to changes in formulary formulary /for·mu·lary/ (for´mu-lar?e) a collection of recipes, formulas, and prescriptions. National Formulary see under N. for·mu·lar·y n. design. With the information advantage provided through the integration of DecisionSite and Acumen Rx, pharmaceutical companies can develop a deep understanding of how their products are performing with respect to formulary design, epidemiology epidemiology, field of medicine concerned with the study of epidemics, outbreaks of disease that affect large numbers of people. Epidemiologists, using sophisticated statistical analyses, field investigations, and complex laboratory techniques, investigate the cause , demand elasticity, and other factors that impact product accessibility. "Without proper analysis, data is just numbers," said Jack Lin, Director of strategy and analytics for The Zitter Group. "Combining DecisionSite with Acumen Rx enables our clients to access actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. , data-driven information in a visual and interactive environment. Clients can use this insight to optimize optimize - optimisation their sales force resource allocation resource allocation Managed care The constellation of activities and decisions which form the basis for prioritizing health care needs and refine their rebate rebate, partial refund of the total price paid for goods or services. In the United States, rebates were historically given by railroads to favored shippers as a return on transportation charges. strategies, thereby creating and sustaining clear competitive advantages." Acumen Rx draws upon multiple data streams and applies proprietary algorithms to generate powerful insights on managed care access and product performance. Clients not only save significant time, money, and hassle Hassle () is a location in Närke, Sweden, where a Celtic treasure was found in 1936. It comprises a large bronze cauldron which contained two Bronze Age swords of the Hallstatt type, a pommel of bronze, two bronze buckets with from not having to acquire, integrate, and interpret multiple data streams, but also benefit from The Zitter Group's significant experience in conducting such analysis. Spotfire's flagship DecisionSite software provides a new element to Acumen Rx's analytical capabilities by delivering this expertise within the premier user experience for interacting with information. With DecisionSite's unmistakable visual signature, data trends and anomalies are easily identified, rendering information immediately actionable. "Converting the analysis of plan performance data into action across a full marketing and sales organization is required for pharmaceutical companies to retain their competitive edge," said Christopher Ahlberg, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Spotfire. "The integration of Acumen Rx with DecisionSite will keep our mutual customers in control of the changes and shifts in this dynamic marketplace." About Spotfire For thousands of business users faced with day-to-day decisions, Spotfire analytics offers the platinum user experience for visually interacting with information. Distinguished by its intuitive ease and analytic an·a·lyt·ic or an·a·lyt·i·cal adj. 1. Of or relating to analysis or analytics. 2. Expert in or using analysis, especially one who thinks in a logical manner. 3. Psychoanalytic. power, Spotfire software rapidly reveals unseen threats and illuminates new opportunities, creating unprecedented economic value. Spotfire's customers include industry leaders among the Global 2000 that have deployed Spotfire analytics to gain an information advantage over their competitors. For more information, visit http://www.spotfire.com. About The Zitter Group Founded in 1989, The Zitter Group helps life sciences companies work more effectively within managed markets. With over 16 years of managed care-specific experience, The Zitter Group has worked with and for nearly all of the major biotechnology, pharmaceutical, and medical device companies, as well as all of the major managed care companies. The Zitter Group is the premier firm in this segment because of its extensive experience, its rich analytical capabilities, and its commitment to the highest levels of client service. Spotfire and DecisionSite are registered trademarks of Spotfire, Inc. Other company or product names may be the trademarks of their respective owners. |
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