The Youth Market in China Will Embrace Mobile Media Services.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c67988) has announced the addition of "China's Youth Market Will Embrace Mobile Media Services" to their offering. Mobile media in China includes mobile Flash, mobile blog blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. , and mobile e-book services. Mobile Flash service involves downloading Flash content (Flash pictures, Flash games, Flash magazines, Flash MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , Flash movies, etc.) via a cellular network onto mobile phones. Mobile blog service involves blogging via a wireless network, and mobile e-book service refers to downloading e-books or e-magazines via a wireless network. Now, with the development of advanced handsets (for example, smartphones and JAVA/BREW-enabled handsets) that are necessary for using mobile media, barriers to these services are coming down. Traditional content providers, service providers, wireless carriers, and handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. vendors are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. opportunities in this market. To help them learn more about consumer attitudes toward mobile media, we conducted a consumer survey. This report is based on data from 725 respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. , 501 (or 69.1%) of whom had not previously used mobile Flash; 95.8% had not used mobile blogs, and 65.3% had not used mobile e-books. The report first analyzes the characteristics of current users and then discusses the factors influencing potential users' interest in the three services. It also explores preferred applications/content for these services and the preferred level of payment for mobile e-book services of potential users. Topics Covered: Executive Summary Introduction Survey Demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. Survey Results Current Users Age Monthly Income Monthly VAS vas (vas) pl. va´ sa [L.] vessel.va´sal vas aber´rans 1. a blind tubule sometimes connected with the epididymis; a vestigial mesonephric tubule. 2. Spending Service Brand Potential Users Mobile Flash Mobile Blogs Mobile e-books Conclusions Methodology For more information, visit http://www.researchandmarkets.com/reports/c67988. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion