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The Worldwide Market for Edutainment Toys Reached $1.7 Million in 2005, and This Figure is Expected to Hit $5.5 Billion by 2010.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c38197) has announced the addition of Edutainment Educational material that is also entertaining.

(application) edutainment - Interactive education and entertainment services or software, usually supplied commercially via a cable network or on CD-ROM.
 Toys: Not Just Child's Play child's play
n.
1. Something very easy to do.

2. A trivial matter.


child's play
Noun

Informal something that is easy to do

Noun 1.
, but a Potential Revenue Opportunity for the Semiconductor Industry to their offering.

What are edutainment toys and why are we covering this market? Edutainment toys are intended to educate children during play. A particular segment of edutainment toys has distinguished itself by incorporating existing technology typically found in higher-end consumer electronics.

Portable, multimedia applications, such as mobile handsets and portable media players, represent some of the strongest revenue opportunities for semiconductor companies. We believe that portable, multimedia edutainment toys represent an emerging revenue opportunity for the semiconductor industry.

The worldwide market for edutainment toys reached $1.7 million in 2005, and this figure is expected to hit $5.5 billion by 2010. The growth in the edutainment toy segment is taking place as the costs of microprocessors and memory chips drop significantly. And semiconductor companies, like LSI LSI: see integrated circuit.


(Large Scale Integration) Between 3,000 and 100,000 transistors on a chip. See SSI, MSI, VLSI and ULSI.
 Logic, are already poised to take advantage of this opportunity by targeting existing multimedia solutions at the price-sensitive edutainment toy market.

This report includes worldwide forecasts for unit shipments, ASPs, and revenue for edutainment toys. It also includes US market share for the top manufacturers, such as LeapFrog Enterprises LeapFrog Enterprises Inc NYSE: LF is an educational toy company based in Emeryville, California. LeapFrog is best known for its LeapPad, a paper-based electronic reading toy.  and VTech, in this industry. Finally, this report examines the semiconductor content found in a typical, portable edutainment product found on the market today.

Contents are as follows:

Executive Summary

Methodology

Introduction

Manufacturers

Fisher-Price

KidTronics

Hasbro

PLAYSKOOL VIDEONOW JR Portable Video Player A handheld device that plays videos. The term may refer to lightweight flash-based or hard disk-based MP4 players that download video content from a computer or to heavier, but still very portable, devices that play DVDs. See portable DVD player, Portable Media Center and portable media player.  

LeapFrog Enterprises

Screen-Based Products

Leapster Multimedia Learning Game System

Leapster L-MAX Learning Game System

FLY Pentop Computer

Sega Toys

PICO Pico (pē`kō) [Port.,=peak], island (1991 pop. 15,129), 167 sq mi (433 sq km), Horta dist., in the N Atlantic, one of the central Azores. It takes its name from the volcanic mountain, Pico Alto [high peak], which rises to 7,711 ft (2,350 m).  

CoCoPad Learning System

VTech

V.Smile TV Learning System

V.Smile Pocket

V.Flash

V.Smile Baby

Component Suppliers

ARC International This article is about the publicly traded processor company. For the privately held French housewares company of the same name, see ARC International (household).  

Freescale Semiconductor Freescale Semiconductor, Inc. is an American semiconductor manufacturer. It was created by the divestiture of the Semiconductor Products Sector of Motorola in 2004. Freescale focuses their integrated circuit products on the automotive, embedded and communications markets. , Inc.

LSI Logic

Major Market Trends for 2006

Parents Are Spending More Money on Infants

Products Are Incorporating "Grow-with-Me" Features

Learning Platforms are Displacing Standalone stand·a·lone  
adj.
Self-contained and usually independently operating: a standalone computer terminal. 
 Toys

Mainstream Technology Entering the Edutainment Market

Kids are Getting Older Younger

Distribution Channel Trends

Mass Market Retailers Grow in Importance

Specialty Toy Retailers Consolidate

Seasonality Increases Manufacturers' Risks

Forecast

Worldwide Revenue

US Market Share

Average Sale Prices

Worldwide Unit Shipments

Semiconductor Content Forecast

List of Tables

List of Figures

Companies Mentioned Include:

--LSI Logic

--LeapFrog Enterprises

--VTech

--Fisher-Price

--Hasbro

--Sega Toys

--ARC International

--Freescale Semiconductor, Inc.

For more information visit http://www.researchandmarkets.com/reports/c38197
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 13, 2006
Words:395
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