The World's Greatest Super Heroes Soar Into Michigan International Speedway for the Justice League Racing Weekend Presented by Hot Wheels; Super Power Meets Horsepower in Michigan, August 21-22.BROOKLYN, Mich. -- The world-renowned DC Comics' Justice League super heroes will take over Michigan International Speedway Michigan International Speedway is a two-mile (3.22 km), moderate-banked, D shaped superspeedway located off U.S. Highway 12 on more than 1,400 acres [1] near Brooklyn, in the scenic Irish Hills area of southeastern Michigan. , August 21-22 for the Justice League Racing Weekend Presented by Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. (R). The entire race weekend will be a celebration of super power vs. horsepower as fans enjoy a litany of themed entertainment and the best racing in America. Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Consumer Products, DC Comics, International Speedway Corporation International Speedway Corporation (ISC) is a corporation whose primary business is the ownership and management of NASCAR race tracks. ISC was founded by NASCAR founder Bill France, Sr. , Michigan International Speedway and Hot Wheels(R) are joining forces to bring NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. fans an all-American family event celebrating the power of these beloved super heroes. The Justice League Racing Weekend Presented By Hot Wheels(R) will be broadcast nationally on TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. . During the Justice League Racing Weekend Presented by Hot Wheels(R), nine cars will be emblazoned with the familiar heroes of the Justice League -- Batman, Superman, Wonder Woman, Green Lantern, The Flash, and Martian Manhunter -- for both the NASCAR Busch Series The NASCAR Busch Series is a stock car racing series owned and operated by NASCAR. It is NASCAR's "minor league" circuit (often compared to Triple-A baseball), and is a proving ground for drivers who wish to step up to the organization's "big league" circuit, the Nextel Cup. and NASCAR NEXTEL Cup The NASCAR NEXTEL Cup Series is NASCAR's top racing series. It was formerly known as the Strictly Stock Series (1949), Grand National Series (1950-1971), and the Winston Cup Series (1972-2003). Series events. NASCAR's 2003 Cup champion Matt Kenseth Matthew Roy Kenseth (born March 10 1972) is a stock car racing driver for the Roush Fenway Racing team in NASCAR's Nextel Cup series. Kenseth was raised in Cambridge, Wisconsin. , along with fellow stars Ryan Newman Ryan Joseph Newman (born December 8, 1977 in South Bend, Indiana) (he shares this birthdate with fellow driver Kevin Harvick) is a driver in the NASCAR NEXTEL Cup Series. He drives the #12 Alltel, Mobil 1, Kodak Dodge Avenger for Penske Racing. , Kurt Busch Kurt Thomas Busch (born August 4, 1978 in Las Vegas, Nevada) is a NASCAR driver. He drives the #2 Miller Lite Dodge in Nextel Cup Series and part time in Busch Series driving the #12 Penske Truck Rental Dodge. , Mark Martin, Ricky Rudd Ricky Rudd (born September 12, 1956 in Norfolk County, Virginia, now Chesapeake) is a NASCAR driver. He is the uncle of actor Skeet Ulrich and Busch Series driver Jason Rudd. , Carl Edwards Carl Michael Edwards, II (born August 15, 1979) is a NASCAR NEXTEL Cup Series and Busch Series driver for Roush Fenway Racing. In the NEXTEL Cup Series, Edwards drives the No.99 Ford Fusion that is primarily sponsored by Office Depot, NASCAR's Official Office Products Partner. and Greg Biffle Gregory Jack Biffle (born December 23, 1969 in Vancouver, Washington) is a NASCAR NEXTEL Cup Series driver. He now lives in Mooresville, North Carolina. He has also left a lasting impression as the "Most electrifying Craftsman Truck Series driver of the late 90s". will take part, hoping to get a special edge from their super hero partner's powers and make a push to the front of the pack, during this exciting race weekend event. "Justice League and NASCAR are a perfect fit, they both symbolize family entertainment," said Jordan Sollitto, Executive Vice President, Worldwide Marketing for Warner Bros. Consumer Products. "We are excited to once again partner with NASCAR. We're looking forward to a great race and hope that the Justice League characters can use their unique powers to propel one of our drivers to victory." "We are extremely excited about the Justice League's involvement with the upcoming race weekend at Michigan International Speedway," said Lesa Kennedy Lesa Kennedy (sometimes Lesa France-Kennedy) is the president of International Speedway Corporation and a member of the board of directors of NASCAR. Kennedy joined ISC in 1983 and was named to the board of directors one year later. , President of ISC (1) (Internet Systems Consortium, Redwood City, CA www.isc.org) An organization founded by Paul Vixie, Carl Malamud and Rick Adams in 1994 and later sponsored by UUNET and other Internet companies. . "The participation by the World's Greatest Super Heroes will add an extra level of entertainment for each of our fans." The drivers and their respective character pairings for the Justice League Racing Weekend Presented by Hot Wheels(R) include:
NASCAR Busch Series - August 21, 2004
Driver Justice League Character Car No. Sponsor
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Greg Biffle The Flash No. 60 Charter
Communications
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Matt Kenseth Martian Manhunter No. 17 Express Personnel
Services
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Mark Martin Batman No. 9 Pennzoil
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NASCAR NEXTEL Cup Series - August 22, 2004
Driver Justice League Character Car No. Sponsor
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Greg Biffle The Flash No. 16 National Guard
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Carl Edwards Green Lantern No. 99 Roush Racing
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Kurt Busch Superman No. 97 Sharpie
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Mark Martin Batman No. 6 Pfizer
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Ryan Newman Justice League No. 12 ALLTEL
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Ricky Rudd Wonder Woman No. 21 Motorcraft
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"We are really excited to be participating in the Justice League program, especially at MIS, which I consider our home track," said Jack Roush Jack Roush (born April 19, 1942) is the founder, CEO, and co-owner along with John Henry of Roush Fenway Racing, a NASCAR team headquartered in Concord, North Carolina, and is Chairman of the Board of Roush Enterprises. , owner of the cars driven by Biffle, Edwards, Busch, Kenseth and Martin. "When everyone in the shop saw the Justice League-themed cars roll out with the characters on them I think it brought back a lot of fun childhood memories for them. I hope all of the cars finish up front so we have a good representation of the strength of the Justice League." "With school starting, this is the perfect time to have a family-oriented racing program like the Justice League," said Don Miller, President, Penske Racing Penske Racing is a racing team that competes in the Indy Racing League, ALMS, and NASCAR. They also previously competed in road racing, Formula One and CART. Penske Racing is a division of Penske Corporation, and is owned and chaired by Roger Penske. South. "Penske Racing is excited about this program because these super heroes are timeless and their appeal crosses all generations around the world." The Justice League Racing Weekend Presented by Hot Wheels(R) program will also introduce highly collectible merchandise featuring the Justice League characters and car graphics. Elements of the program include targeted advertising in pre-race and race day materials; on-line exposure with race-related links on dccomics.com, nascar.com, isc.com; hotwheelscollectors.com and mispeedway.com; on-site exposure and initiatives, JumboTron spots running at all MIS races in August leading up to the race weekend; event point-of-purchase displays; branded exposure and theming at Michigan International Speedway during race weekend. Track-side events will also take place including character appearances by The Flash, Green Lantern and Wonder Woman and Hot Wheels will also have a dedicated toy program at retail. "The greatest super heroes of all time coupled with the speed, power and performance of Hot Wheels(R) will make this a remarkable race," said Tony DaDante, Director/General Manager of Hot Wheels(R) Racing. "Having the Justice League a part of our August events make it a very memorable weekend at MIS for all of our fans to enjoy," said Michigan International Speedway President, Brett Shelton. "It's looking to be a very fun weekend at MIS. We've got the World's Greatest Super Heroes, the world's greatest drivers and the world's greatest fans." The heroes of the Justice League returned to the small screen this summer with a new series, "Justice League Unlimited Justice League Unlimited (or JLU) was the name of an American animated television series that was produced by and aired on Cartoon Network. Featuring a wide array of superheroes from the DC Comics universe, and specifically based on the Justice League superhero ," which incorporates a bold new look and a much larger scope. Batman, Superman, Wonder Woman and Green Lantern continue to lead the universe's most powerful super heroes in an effort to stop criminal plots and alien threats that endanger the universe. Now, in Justice League Unlimited, they are joined by an even greater collection of heroes some of whom are well-known, like Supergirl, Green Arrow and the Atom, as well as some that are less familiar, like Booster Gold, Hawk & Dove, Elongated e·lon·gate tr. & intr.v. e·lon·gat·ed, e·lon·gat·ing, e·lon·gates To make or grow longer. adj. or elongated 1. Made longer; extended. 2. Having more length than width; slender. Man, The Question, Mister Miracle, Big Barda and Zatanna. Each half-hour episode tells a power-packed story, combining some of the original heroes with new ones as they band together to battle alien invasions, powerful sorcerers, vast shadowy conspiracies and even ancient gods. Twenty-six new episodes for the 2004-05 TV season bring the total number of episodes to 78. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Comics DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman Sandman induces sleep by sprinkling sand in children’s eyes. [Folklore: Brewer Dictionary, 966] See : Sleep Sandman - The DoD requirements that led to APSE. . These DC super heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' Web site is located at www.dccomics.com. About ISC International Speedway Corporation is a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. The Company owns and/or operates 12 of the nation's major motorsports facilities, including Daytona International Speedway Daytona International Speedway is a superspeedway in Daytona Beach, Florida. It is a 2.5 mile (4 km) tri-oval race track facility with a seating capacity of 168,000 spectators. , home of the prestigious Daytona 500 as well as Talladega Superspeedway and Michigan International Speedway. For more information, visit the Company's Web site at www.iscmotorsports.com. About the Hot Wheels(R) Brand Hot Wheels(R) cars revolutionized boys' toys in 1968 with an original line of super-fast, customized cars built for speed, power and performance, wrapped in attitude. Now, 35 years later, Hot Wheels(R) is a global lifestyle brand that represents the coolest cars imaginable in scales from miniature to full-size. In addition to leading the way with innovative vehicles, playsets and track, Hot Wheels(R) cars are also popular collectibles for adults. For the latest information on Hot Wheels(R) cars, cruise over to www.hotwheels.com. About Michigan International Speedway Michigan International Speedway is wholly-owned subsidiary of International Speedway Corporation, a leading promoter of motorsports activities in the United States, currently promoting more than 100 events at 12 major motorsports facilities annually. To purchase tickets to events at MIS, or for more information, log on to www.MISpeedway.com, or call the MIS ticket hotline at 1-800-354-1010. HOT WHEELS(R) and associated trademarks are owned by Mattel, Inc. JUSTICE LEAGUE and all related characters and elements are trademarks of and (C) DC Comics. |
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