The Winning Argument.

A new book released by the ABA, The Winning Argument, offers practical approaches, insightful analysis, and compelling strategies to those who wish to make the most persuasive and effective argument possible.

The "12 essentials of a winning argument" are addressed, and colorful anecdotes and real-life examples help illustrate the different points. To order The Winning Argument (210 pages) by Ronald Waicukauski, Paul Mark Sandier, and JoAnne Epps, contact the ABA at 800/285-2221 or visit www.ababooks.org. The book is $85, or $70 for ABA Section of Litigation members.