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The Week Magazine Ranked "Most Objective" and "Most Current" Media Source in the Country by Opinion Leaders in Erdos & Morgan's 2008-2009 Study.

Bi-annual Research Report Surveys Media Reach and Influence Among The Nation's Opinion Leaders

NEW YORK -- The Week is the #1 most objective and #1 most current news source in America, according to the 2008-2009 Erdos & Morgan Opinion Leaders study, released today. The survey places The Week ahead of all other magazines, newspapers and broadcast media outlets, including The Newshour with Jim Lehrer, NBC Nightly News, ABC World News Tonight, CNN Election Center and CBS Evening News. The Week was also noted as one of the top 10 most credible news sources.

The best known and most widely used survey of thought leaders in the U.S., Erdos & Morgan's bi-annual research study determines involvement and media use among the country's opinion leaders. The survey represents the views of a projected sample of 538,408 who shape policy and opinion in the public and private sectors. More than 125 publications and broadcast and cable programs are measured.

The Week earned the number one spot for "the most objective" media source eclipsing last survey's leader PBS's Washington Week, and was the only national weekly magazine to make the list. The Week also overtook NBC Nightly News as the number one "most current" media outlet, and also bested all other evening network newscasts.

"The Week embraces diverse opinions, selecting the most lively and incisive perspectives from across the media landscape," said Steven Kotok, general manager of The Week. "We believe objectivity and credibility are attained by presenting all sides of an issue. And we're delighted that America's Opinion Leaders agree."

Bill Falk, editor in chief of The Week, said it was particularly heartening that The Week, a weekly, was recognized as the number one most current news source, ahead of daily print and broadcast outlets. "Our readers understand that, for them, being 'current' isn't about pure speed, it's about relevance and staying up-to-date on what the best minds are saying about news, culture, and the major events of this extraordinary time," Falk said.

Erdos and Morgan's Opinion Leaders study is conducted every two years to determine media use and influence among prominent Americans who have been designated Opinion Leaders.
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Publication:Business Wire
Date:Oct 27, 2008
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