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The Weather Channel Presents Week-Long Tornado! Series Heralding the Start of Severe Weather Season.



Business & Entertainment Editors

ATLANTA--(BUSINESS WIRE)--April 19, 2000

On Sunday, April 30th, The Weather Channel will kick off Tornado!, an unprecedented five-day series featuring live reports and exclusive footage captured during the tornado that generated what some scientists say were "the strongest winds ever recorded on Planet Earth." What made last year's tornadoes - that devastated dev·as·tate  
tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates
1. To lay waste; destroy.

2. To overwhelm; confound; stun: was devastated by the rude remark.
 parts of Oklahoma - so powerful? The Weather Channel's own "Dr. Tornado," nationally recognized severe weather expert Dr. Greg Forbes, offers revealing insights.

Each hour, from 8 p.m. to 11 p.m., TWC TWC The Weather Channel
TWC Time-Warner Cable
TWC Texas Workforce Commission (also seen as TWFC)
TWC The Wellness Community
TWC The Washington Center
TWC Teachers & Writers Collaborative
TWC Trustworthy Computing
 will take viewers inside the weather and behind the scenes with the forecasters and emergency management agencies who try to keep people ahead of the storm. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Patrick Scott Patrick Scott (born 1921 in Kilbrittain, County Cork) is an Irish artist.

Patrick Scott had his first exhibition in 1944, but trained as an architect and did not become a full time artist until 1960.
, executive vice president and general manager of The Weather Channel, Tornado! will explore the awesome power of weather and the advances being made in forecasting severe outbreaks. "People are fearful about this type of storm and in this series, we strive to show our viewers the best precautionary measures to take in the event of severe weather, and to alleviate some of the fear of the unknown."

The Series Run-down:

Sunday, April 30th:

In the first installment of Tornado!, The Weather Channel will present "Tornado Myths As a powerful force of nature, tornadoes have become a source of some persistent urban legends and common misconceptions. These urban legends are typically in the form of folk wisdom on how to find safe shelter from a tornado, or how to minimize property damage.  and Safety Preparations," dispelling myths and providing crucial advice from the experts on keeping safe and sound when tornadoes strike. Outlining a Family Disaster Plan in the event of a tornado and keeping contact information for local authorities are examples of protective measures to take before severe weather hits.

Monday, May 1st:

Tonight's topic explores the "Awesome Power of Tornadoes." More powerful than hurricanes, the force of a tornado can gouge gouge (gouj) a hollow chisel for cutting and removing bone.

gouge
n.
A strong curved chisel used in bone surgery.



gouge

a hollow chisel for cutting and removing bone.
 through pavement, destroying homes and businesses within minutes. Exclusive footage from past tornadoes will air, showing the disastrous effects of these storms and their impact on the people and places with which they come into contact.

Tuesday, May 2nd:

Tonight, The Weather Channel experts answer "What is a Tornado?", taking the mystery out of the natural occurrence and learning where, when, why and how tornadoes strike. While by their nature tornadoes are mercurial mercurial /mer·cu·ri·al/ (mer-kur´e-il)
1. pertaining to mercury.

2. a preparation containing mercury.


mer·cu·ri·al
adj.
, viewers can find out if they are confined to the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  alone, how to read the skies for signs of a tornado, and other facts.

Wednesday, May 3rd:

Marking the anniversary of the most powerful tornado ever recorded, one that brought the strongest winds ever recorded on the earth, and leveled hundreds of homes, today's programming will devote the day, from 7:00 a.m. to 10:30 p.m., to tornado coverage interspersed into its regular schedule. The Weather Channel meteorologists Atmospheric scientists
  • Cleveland Abbe
  • Ernest Agee ...smells
  • Aristotle
  • Gary M. Barnes
  • David Bates
  • Francis Beaufort
  • Tor Bergeron
  • Jacob Bjerknes
  • Vilhelm Bjerknes
  • Howard B.
 will be live from Oklahoma City Oklahoma City (1990 pop. 444,719), state capital, and seat of Oklahoma co., central Okla., on the North Canadian River; inc. 1890. The state's largest city, it is an important livestock market, a wholesale, distribution, industrial, and financial center, and a farm , looking back at the devastating dev·as·tate  
tr.v. dev·as·tat·ed, dev·as·tat·ing, dev·as·tates
1. To lay waste; destroy.

2. To overwhelm; confound; stun: was devastated by the rude remark.
 tornado outbreak there one year ago today, and they will take the viewer through the day of the outbreak - before the storm, through the meteorological me·te·or·ol·o·gy  
n.
The science that deals with the phenomena of the atmosphere, especially weather and weather conditions.



[French météorologie, from Greek
 factors that led to severe weather, and then through the aftermath. Segments will also include interviews with locals who witnessed the event; they will look at the people and places who were affected by this event with live cut-ins from in and around Oklahoma City.

The live coverage is in addition to the continuing episodes of Tornado! Viewers will learn "Who works on Tornadoes?" - a behind the scenes look at the science of this phenomenon. Featuring the latest technology used in forecasting tornadoes, the difference between watches and warnings, and insight into how weather experts do their jobs. To commemorate the deadly tornado of May 3, 1999, The Weather Channel's Web site, weather.com, will hold online chats from 8:00 p.m. - 10:00 p.m.

Thursday, May 4th:

The last night of the series will take a look at the people affected by tornadoes. From the state level down to the local community, families and individuals, the impact of a tornado is seen and experienced in many ways physically, emotionally, financially and structurally. Psychological effects of tornadoes will be addressed, offering insight on rebuilding lives and areas that have been hit by these events. Leading up to the week of Tornado! programming, The Weather Channel will feature tornado questions nightly, the answers to which will be revealed on TWC's Web site, weather.com. Five randomly selected grand prize winners will receive exclusive The Weather Channel Columbia jackets, like the ones worn by on-camera meteorologists in the field.

Background:

About Dr. Forbes: Tornado expert Dr. Greg Forbes is preeminent in his field, having studied with Dr. Ted Fujita, creator of the F-scale measuring tornadoes. Dr. Forbes was asked by the Fujita family to take over the research that the late Dr. Fujita began, so that the knowledge will go on.

The Weather Channel Inc., based in Atlanta, is the nation's premier provider of weather information. The only 24-hour international weather network, The Weather Channel is seen in more than 75 million homes nationwide. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company, with global interests.

The Weather Channel's Web site, weather.com, is the world's leading source of weather on the Web, and one of the fastest growing sites on the Internet. As the premier all-weather site, weather.com offers comprehensive forecasts and weather-related information for more than 77,000 locations worldwide and features content highlighting the impact of weather on everyday life, including sports, travel and health. weather.com averages more than 130 million page views per month and is consistently ranked the top single-content news site by Media Metrix. Marketing and distribution relationships include America Online and AOL.COM, Netscape, CompuServe, AOL's Digital City, Go2Net, InfoSpace, ZDNet, ESPN.com, and ABCNews.com. weather.com is the leading provider of broadband and wireless weather products accessible through high speed Internet services, phones, pagers, Palm Pilots, and other personal digital assistants. Broadband and wireless alliances include RoadRunner roadrunner
 or chaparral cock

Either of two species of terrestrial cuckoo, especially Geococcyx californianus (family Cuculidae), of Mexican and southwestern U.S. deserts. About 22 in.
, Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , GTE GTE General Telephone & Electronics
GTE Génie Thermique et Énergie (French)
GTE Gas Turbine Engine
GTE Global Tropospheric Experiment
GTE Geothermal Energy
GTE Gas Turbine Efficiency plc (Sweden & USA) 
 Airfone, Nokia, AT&T Wireless, SkyTel and Palm Computing.
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 19, 2000
Words:975
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