The Weather Channel Interactive Adopts Rapt Monetization Solutions.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Rapt, a leading provider of pricing and profitability management solutions, announced today that The Weather Channel Interactive, Inc. will adopt components of the Rapt media monetization platform. Rapt will deploy its Business Director and Price Director software in support of online sales operations for several TWCi properties including www.weather.com, its new vacation rentals site www.forGetaway.com, and One Degree, www.weather.com/onedegree, a site dedicated to global climate change. Rapt will be delivering pricing controls, analytic infrastructure, and data-driven decision support capabilities for the business. Rapt's media solutions have been adopted by many other leading publishers, allowing those companies to capture maximum value for their advertising assets and protect and grow share in the online market. "Pricing, revenue, and inventory management are more than just operational necessities - they're proving to be a true competitive advantage," said Tom Chavez, Founder & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Rapt. "Rapt is focused on redefining the industry's approach to management and monetization of advertising assets, and towards that end, I am thrilled to be working with cross-media market leader such as The Weather Channel Interactive." Rapt provides sophisticated technology that helps media companies manage and optimize yield from advertising assets. Across its entire customer portfolio, Rapt software and services support the pricing and planning of more than $27 billion in revenue each year. "Rapt solutions will strengthen our industry-recognized leading sales approach and are central to our efforts to improve the efficiency and precision of our revenue management and business planning operations," said Joe Fiveash, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition and General Manager of The Weather Channel Interactive. About Rapt Rapt Inc. is a leading provider of pricing and profitability management solutions. These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal . Rapt software, based on Rapt's proprietary analytic engine technology, enables companies to optimize and manage pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing Setting the price based upon prices of the similar competitor products. , while Rapt's advisory services help companies design and implement best-practice pricing processes across their organization. Rapt's client base includes Apple Computer, CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. Networks, Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance and Company, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. , Seagate, Tacoda, Yahoo! and others. More information about Rapt can be found at www.rapt.com. About The Weather Channel Interactive The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. weather.com reaches more than 30 million unique users each month, is the most popular source of online weather, news and information and is the most trusted source of online weather information according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. |
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