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The Weather Channel Goes Wireless with dotmobi; Mobile Browsers Kept up to Date Whatever the Weather.


BARCELONA, Spain -- mobile Top Level Domain (mTLD), the company behind the new '.mobi' (dotmobi) internet domain, today announced the availability of weather.mobi <http://www.weather.mobi/> - a trial URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 providing full wireless access to one of the web's most popular mobile destinations - The Weather Channel Mobile.

By selecting The Weather Channel dotmobi site on their handsets, mobile users can navigate information from the most trusted source of weather -- accessing everything from current conditions, forecasts, and satellite maps for their preferred locations across the globe.

mTLD issued the temporary domain name to The Weather Channel to demonstrate the wide-reaching capabilities of dotmobi to deliver the best possible mobile internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV.  consumer browsing experience.

The dotmobi domain, set for commercial launch this summer, will revolutionise Verb 1. revolutionise - fill with revolutionary ideas
revolutionize, inspire

indoctrinate - teach doctrines to; teach uncritically; "The Moonies indoctrinate their disciples"

2.
 the relationship between the internet and mobile devices by the clear identification of made-for-mobile internet sites and applications.

In the current dotmobi implementation, The Weather Channel has also followed dotmobi's Switch On! Web Browsing Guide, a handbook that provides mandatory rules and recommended guidelines to ensure optimum access to dotmobi websites from any mobile device. The weather.mobi trial site is live now and follows the guidance of the consultative edition of the Switch On! Guide.

"The Weather Channel has always focused on delivering the most relevant and reliable weather information to consumers across platforms," said Louis Gump, Vice President, Mobile, at The Weather Channel. "By promoting a simple framework that enables optimised content and easy access, dotmobi will help foster the growth of the mobile web for people who are on the go."

Neil Edwards Neil Edwards is the name for these people:
  • Neil Edwards (footballer), (b 1970) Welsh footballer
  • Neil Edwards (cricketer), (b 1983) English cricketer
  • Neil Edwards (author), author
, General Manager of mTLD Ltd, said: "The Weather Channel trial clearly demonstrates how a globally-known consumer brand can enhance its already excellent service offering by making their mobile website available to people wherever they are. This is the perfect tool for active lifestyles, bringing the latest weather forecasts, updates and information directly to customers' phones."

Backed by the world's leading mobile operators, handset manufacturers and software developers, mTLD has been designated the official worldwide registry for the dotmobi domain, responsible for the provision of complex service discovery instructions within the internet itself.

The dotmobi Switch On! Guides were developed by mTLD to provide best practice advice to domain registrants, content developers, tool vendors and solution providers building and populating dotmobi sites.

mTLD's goal is to establish dotmobi as the natural location on the internet for websites and other internet-based services that have been designed to be accessed through a mobile phone or handheld device. Uniquely among internet names, the dotmobi suffix suf·fix  
n.
An affix added to the end of a word or stem, serving to form a new word or functioning as an inflectional ending, such as -ness in gentleness, -ing in walking, or -s in sits.

tr.v.
 in website addresses will provide mobile users an instantly recognisable signpost that such sites have been tailor-made for access on a mobile handset.

About mTLD

mobile Top Level Domain Ltd (mTLD) - the joint venture company based in Dublin, Ireland is leading the development of internet usage from mobile devices by switching on the dotmobi domain name. Unique among domain name providers, mTLD ensures that services and sites developed around dotmobi are optimised for use by mobile devices. Consumers on the go can have confidence that the internet site or service will work from their mobile device when using the dotmobi address.

The company gained approval from ICANN (Internet Corporation for Assigned Names and Numbers, www.icann.org) A non-profit, international association founded in 1998 and incorporated in the U.S. It is the successor to IANA (Internet Assigned Numbers Authority), which manages Internet addresses, domain names and the huge number  (Internet Corporation for Assigned Names and Numbers See ICANN.

(body, networking) Internet Corporation for Assigned Names and Numbers - (ICANN) The non-profit corporation that was formed to assume responsibility for IP address allocation, protocol parameter assignment, domain name system management, and root server system
) for the '.mobi' Sponsored Top level Domain (TLD (Top Level Domain) The highest level domain category in the Internet domain naming system. There are two types: the generic top level domains (gTLDs) such as .com, .org, and .net, and the country codes, such as .ca, .uk and .jp. See gTLD and Internet domain name. ) in the second half of 2005. mTLD is backed by leading mobile operators, network and device manufacturers, and internet content providers See content provider. . Investors in mTLD include Ericsson, GSM Association (GSM Association, Dublin, Ireland, www.gsmworld.com) A membership association founded in 1987 that promotes the development and evolution of the GSM communications standard worldwide. , Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics Samsung Electronics (SEC, Hangul:삼성전자; KSE: 005930, KSE: 005935, LSE: SMSN, LSE: SMSD) is a South Korean multinational corporation and the world's largest and leading electronics and information technology company. , Syniverse, T-Mobile, Telefonica Moviles, TIM TIM Timothy
TIM Technical Interchange Meeting
TIM Transient Intermodulation Distortion
TIM Time Is Money
TIM The Invisible Man (movie)
TIM Telecom Italia Mobile (Italian cellular provider) 
, and Vodafone. mTLD is also a sponsor of W3C's Mobile Web Initiative.

About The Weather Channel Interactive

The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. weather.com reaches more than 25 million unique users each month, is the most popular source of online weather, news and information and is the most trusted source of online weather information according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 15, 2006
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