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The Weather Channel/El Canal del Tiempo to join DIRECTV PARA TODOS Programming Lineup.

Business and Television Editors

MIAMI and EL SEGUNDO, Calif.--(BUSINESS WIRE)--Feb. 9, 2000

Spanish-speaking television viewers in the United States will have a new weather information source when The Weather Channel/El Canal del Tiempo joins the DIRECTV PARA TODOS(TM) Programming lineup beginning in early March.

DIRECTV PARA TODOS is the new bilingual digital television service from DIRECTV for Spanish-speaking households in the United States.

&uot;We are very pleased with the addition of The Weather Channel/El Canal del Tiempo to the DIRECTV PARA TODOS service,&uot; said Eduardo Ruiz, president of The Weather Channel/El Canal del Tiempo. &uot;The signing of this agreement is a very important step for our company in its introduction to the Hispanic market in the United States.&uot;

&uot;The Weather Channel/El Canal del Tiempo will be a welcome addition to our programming lineup, especially for our customers who maintain close ties to their families in Latin America,&uot; said Yolanda Macias, vice president, PARA TODOS Programming and International Services. &uot;Not only will viewers in the United States receive the latest weather-related news from Latin America, but their regional or local weather with updates every 10 minutes.&uot;

The DIRECTV PARA TODOS System, which receives the DIRECTV PARA TODOS programming service, is now available at selected retailers in 10 U.S. markets including, Los Angeles, Miami, Houston, San Jose/San Francisco, Dallas, El Paso, Fresno, Sacramento, San Diego and Phoenix. The receiving equipment will be available nationwide by early March.

The Weather Channel/El Canal del Tiempo is the only Spanish language weather information network that has 24 hours a day of programming available and reaches more than 5 million households in Latin America and the United States. The service provides local, national, regional and international forecasts seven days a week. The Weather Channel is owned by Landmark Communications, a communications company based in Norfolk, Virginia with global interests, which include other cable channels, InfiNet (an Internet access provider), television stations and newspapers.

DIRECTV has more than 8 million customers, including customers subscribing to PRIMESTAR By DIRECTV. DIRECTV and DIRECTV PARA TODOS are registered trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corporation. Hughes Electronics is the world's leading provider of digital television entertainment, and satellite and wireless systems and services. The earnings of Hughes Electronics, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE: GMH). Visit DIRECTV on the World Wide Web at www.directv.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Feb 9, 2000
Words:425
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