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The Warren Buffett Way.


The Warren Buffett Warren Buffett

Known as "the Oracle of Omaha," Buffett is Chairman of Berkshire Hathaway and arguably the greatest investor of all time. His wealth fluctuates with the performance of the market, but for the last few years he has been reported to be worth over $30 billion, making
 Way

Robert G. Hagstrom

John Wiley John Wiley may refer to:
  • John Wiley & Sons, publishing company
  • John C. Wiley, American ambassador
  • John D. Wiley, Chancellor of the University of Wisconsin-Madison
  • John M. Wiley (1846–1912), U.S.
 & Sons, Inc.

111 River Street, Hoboken, NJ 07030

Wiley.com 800-762-2974

ISBN ISBN
abbr.
International Standard Book Number


ISBN International Standard Book Number

ISBN n abbr (= International Standard Book Number) → ISBN m 
 0471648116 $24.95 245 pages

The Warren Buffett Way by Robert G. Hagstrom provides insight into the investment principles used by America's greatest investor, Warren Buffett.

In 1956, Buffett started his first investment partnership with $100. He cashed out after 13 years with $25 million, achieving a compounded rate of investment return of 29.5% for his investors. Today, Buffett's net worth is about $43 billion.

We learn two different schools of investment thought influenced Buffett. Ben Graham There are several people named Ben Graham:
  • Ben Graham (football) (born 1973), a former Australian football player and an American football player who currently plays for the New York Jets of the NFL.
  • Benjamin Graham (1894-1976), the "father of value investing".
 taught Buffett to seek value. Philip Fisher Philip Fisher may refer to:
  • Philip Arthur Fisher, stock investor and the author of Common Stocks and Uncommon Profits
  • Philip Fisher (RSC), writer for the Royal Shakespeare Company
  • Philip Fisher (musician), former drummer of Fishbone
 and Buffett's investment partner Charlie Munger Charles Thomas Munger (b. January 1 1924, Omaha, Nebraska) is Vice-Chairman of Berkshire Hathaway Corporation, the diversified investment corporation chaired by investor Warren Buffett.

Like Buffett, Munger is a native of Omaha.
 taught Buffett to seek quality companies with the potential to grow their earnings.

To determine a stock's value, Buffett examines the business behind the stock and evaluates the company's worth by making an estimate of the future cash flows of the company and then discounting these cash flows back to their present value. Buffett only purchases the company if the purchase price is below its discounted value. This provides Buffett a margin of safety.

Hagstrom explains that Buffett uses a focused approach to investing and often only holds a handful of stocks. And, Buffett invests within his "circle of competence" which usually involves traditional companies Buffett understands. Buffett avoids high-tech investments in companies he doesn't understand. Buffett prefers companies he could hold forever. He avoids businesses without a solid track record or businesses lacking honest and competent management.

Quoting Buffett, Hagstrom writes: "In evaluating people, you look for three qualities: integrity, intelligence, and energy. If you don't have the first, the other two will kill you."

The Warren Buffett Way shows how Buffett's investment criteria came into play for several major companies he purchased, including GEICO GEICO Government Employees Insurance Company  (Berkshire Hathaway, Buffett's company, owns 100% of GEICO), Clayton Homes (mobile homes), The Pampered pam·per  
tr.v. pam·pered, pam·per·ing, pam·pers
1. To treat with excessive indulgence: pampered their child.

2.
 Chef (kitchenware sold direct at in-house parties), Gillette, and Coca-Cola. The book's appendix lists Berkshire's major stock holdings each year from 1977 to 2003.

Buffett is most likely to purchase entire companies today. Smaller successful investments do little to grow Berkshire Hathaway.

So, can investors today benefit from Buffett's investment approach? Yes and no, argues Hagstrom. For example, Buffett spends a great deal of time reading annual reports to learn about a company.

Hagstrom writes: "It must be said here, with sadness, that it is possible that the documents you study are filled with inflated numbers, half-truths, and deliberate obfuscations. We all know the names of the companies charged with doing this; they are a rogue's gallery of American businesses, and some of their leaders are finding themselves with lots of time in prison to rethink their actions. Sometimes the manipulations are so skillful skill·ful  
adj.
1. Possessing or exercising skill; expert. See Synonyms at proficient.

2. Characterized by, exhibiting, or requiring skill.
 that even forensic accountants are fooled; how then can you, an investor without any special knowledge, fully understand what you are seeing? The regrettable answer is, you cannot."

Hagstrom shares a few of Buffett's tips for spotting accounting problems and irregularities in financial documents, such as looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 "unintelligible UNINTELLIGIBLE. That which cannot be understood.
     2. When a law, a contract, or will, is unintelligible, it has no effect whatever. Vide Construction, and the authorities there referred to.
 footnotes."

Also, today, the stock market is composed of many more companies. Hagstrom relates the story of Buffett's interview on the show Money World:

"Appearing on the PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
 show Money World in 1993, Buffett was asked what investment advice he would give a money manager just starting out. 'I'd tell him to do exactly what I did 40-odd years ago, which is to learn about every company in the United States that has publicly traded securities.'

Moderator Adam Smith protested, 'But there's 27,000 public companies.'

'Well,' said Buffett, 'start with the A's.'"

Further, Hagstrom argues too many desirable investments are in the field of high technology. To those investors wishing to follow Buffett's approach to investing, Hagstrom suggests: "...expand your circle of competence by studying intently the business models of the companies participating in the New Economy landscape..." Investors who are less willing to spend time understanding business might want to consider indexing their money in a low-cost mutual fund instead.

If you want to understand the investment principles of Warren Buffett, I highly recommend The Warren Buffett Way.
COPYRIGHT 2005 Midwest Book Review
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Author:Hupalo, Peter
Publication:Reviewer's Bookwatch
Article Type:Book Review
Date:Feb 1, 2005
Words:685
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