The Wall Street Journal Expands Use Of ATD News 2; Company Standardizes With X-Rite Across North American Printing Operations.Business Editors/High-Tech Writers GRANDVILLE, Mich.--(BUSINESS WIRE)--Nov. 12, 2002 X-Rite, Incorporated (Nasdaq:XRIT), a leading global provider of technology solutions measuring color, light and shape, today announced that The Wall Street Journal has expanded its use of ATD ATD Anthropomorphic Test Dummy ATD Attention to Detail ATD Advanced Technology Demonstration AtD Achieving the Dream ATD Atmospheric Technology Division (US National Center for Atmospheric Research) ATD Assistant Technical Director News 2 auto-tracking densitometers, making it the color quality control standard for its entire North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. printing operations. This will compliment the systems The Wall Street Journal received earlier this year. "We appreciate the long-standing relationship we've had with The Wall Street Journal," says Iain Trevor Pike pike, in zoology pike, common name for the family Esocidae, freshwater game and food fishes of Europe, Asia, and North America. The pike, the muskellunge, and the pickerel form a small but well-known group of long, thin fishes with spineless dorsal fins, , X-Rite's Worldwide Printing and Imaging Business Unit Marketing Manager. "We respect their commitment to lead the newspaper industry in the area of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color quality control." X-Rite's ATD News 2 automated solution is designed to quickly and precisely measure color balance In photography and image processing, color balance (sometimes gray balance, neutral balance, or white balance) refers to the adjustment of the relative amounts of red, green, and blue primary colors in an image such that neutral colors are reproduced correctly. of newspaper production, resulting in improved quality and productivity. Since April, the ATD News 2 has been well received by the newspaper printing market. The Wall Street Journal has been joined by other major newspapers, such as The Dallas Morning News, The Orlando Sentinel The Orlando Sentinel is the primary newspaper of the Orlando, Florida region. It was founded in 1876 and is currently in its 131st year of publication. The Sentinel is owned by Tribune Company and is overseen by the Chicago Tribune. , Cox Newspapers, The Des Moines Des Moines, city, United States Des Moines (dĭ moin`), city (1990 pop. 193,187), state capital and seat of Polk co., S central Iowa, at the junction of the Des Moines and Raccoon rivers; inc. Register, Interweb Montreal, The Washington Times, and Le Republicain Lorrain who have incorporated ATD New 2 as their color quality control solution. Customer feedback has found that ATD News 2 can: Improve ink mileage MILEAGE. A compensation allowed by law to officers, for their trouble and expenses in travelling on public business. 2. The mileage allowed to members of congress, is eight dollars for every twenty miles of estimated distance, by the most usual roads, from his by ensuring proper ink levels are maintained, resulting in ink savings. Reduce ad rebates due to color issues, for improved profitability and better client relations. Minimize start up waste, leading to paper savings. Enhance the consistency and quality of editorial, advertising and commercial work. To learn more about X-Rite's ATD News 2 system and other color measurement solutions, visit X-Rite's Web site at www.x-rite.com or call 616-534-7663. About X-Rite X-Rite, Incorporated is a world leader in producing precision measurement devices, systems and processes that enhance the measurement of color, light and shape. Many large, multi-national firms use X-Rite's products and services for a variety of applications in areas as diverse as digital imaging, printing, coatings, biodiagnostics, telecom and electronics. Sales and service offices throughout Europe, Asia and the Americas support the Company's North American and European manufacturing, research & development facilities. For more information, contact X-Rite, Incorporated, 3100 44th Street, S.W., Grandville, Mich., 49418, USA; Telephone (616) 534-7663; Fax (616) 534-9215; Web site: www.xrite.com All product and service names are trademarks or registered trademarks of their respective owners. |
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