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The Video Games Market Drove Growth in the UK's Toys & Games Industry.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- Research and Markets (http://www.researchandmarkets.com/reports/c47640) has announced the addition of Toys and Games in the United Kingdom to their offering

Our Toys and Games in the United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2006-2011 illustrate how the market is set to change.

Product coverage includes: traditional toys and games and video games See video game console.  

Data coverage: market sizes (historic and forecasts), company shares, and distribution data

Why buy this report?

* Get a detailed picture of the toys and games industry

* Pinpoint growth sectors and identify factors driving change

* Understand the competitive environment, the market's major players and leading brands

* Use five-year forecasts to assess how the market is predicted to develop

With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources (1) The data and information assets of an organization, department or unit. See data administration.

(2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT.
 to help drive informed strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. .

Topics Covered

TOYS AND GAMES IN THE UK: MARKET INSIGHT

* Executive Summary

* Key Trends and Developments

* Market Data

* Definitions

TOYS AND GAMES IN THE UK: LOCAL COMPANY PROFILES

* Sci Entertainment Group Plc

TRADITIONAL TOYS AND GAMES IN THE UK: SECTOR BRIEFING

* Headlines

* Trends

* Competitive Landscape

* Prospects

* Sector Data

VIDEO GAMES IN THE UK: SECTOR BRIEFING

* Headlines

* Trends

* Competitive Landscape

* Prospects

* Sector Data

Summary

Video games hardware saves the day

Thanks to new technology and a very prosperous video games market, the overall toys and games market enjoyed healthy growth in 2005. Infant toys and video games hardware were the most affected by new technology in 2005. Specifically learning toys and online gaming See gaming. , which gained enormous popularity in the past five years and allowed the toys and games to resist the assaults of the overall maturity of this market and increasing living costs in the UK.

New technology is revolutionising the toy market

Far from dull dolls and simple matchbox cars; it is a time when electronic components and devices are flooding the market and are making new technology indispensable to any kind of innovative items. The toys and games market is no exception. Most affected is the video games sector with novelties A novelty is a small manufactured adornment, especially a personal adornment. In this sense, the word is usually used in the plural, novelties. The word is also used to denote novelty item.  such as the new Little Touch LeapPad (LeapFrog), but also traditional toys and games with robot pets like Robosapien RoboSapien is a toy-like biomorphic robot designed by Mark Tilden and produced by Wow Wee toys. The RoboSapien is preprogrammed with moves, and also can be controlled by an infrared remote control included with the toy, or by either a personal computer equipped with an infrared  (Wpw Wee) and even less high-tech high-tech also hi-tech
adj. Informal
Of, relating to, or resembling high technology.


high-tech
Adjective

same as hi-tech

Adj. 1.
 but nevertheless very popular toys such as Hasbro's original 'Bop it Extreme'. All these new technologies have consumers baffled by the choice of toys becoming available, although it will take a while for many parents to become aware of all the new possibilities.

Online gaming is more popular than ever

Online gaming is slowly forcing the video games industry to step into a new era of gaming. Improved graphics, new technology and fast network communications allowed online games to reach out to both video games fans and amateurs. It is true to say that new online technologies involve much more than just playing a card game against a virtual opponent. Whether to go on a quest along with friends, be submerged in a virtual and fictional world where your help is required to deliver the world from darkness or simply chat online with a newly made acquaintance, living at the opposite side of the planet, while playing Chess has already become part of everyday life for some consumers.

Companies Mentioned Include:

- Sony SONY Standard Oil of New York (common, but untrue; it's an urban legend)  Computer Entertainment UK Ltd - Mattel Mattel Inc. (NYSE: MAT) is an American toy company and is the largest toy company based on revenue. Its products include Barbie dolls, Hot Wheels and Matchbox cars, American Girl dolls, board games, and, in the early 1980s, video game consoles.  UK Ltd - Electronic Arts Inc - Hasbro HASBRO Hassenfeld Bros. (toy company)  UK Ltd - Vivid Imagination Ltd - Bandai UK Ltd - Atari Europe - Nintendo UK & Ireland - Vivendi Universal SA - Lego UK Ltd - Tomy UK Ltd - Golden Bear Products Ltd - Eidos Plc - Microsoft Ltd - Infogrames Entertainment SA - SCI Entertainment Group Plc

For more information visit http://www.researchandmarkets.com/reports/c47640
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 22, 2006
Words:653
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