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The Video Chameleon Targets Pop Markets; Interactive, Remote Up-Dateable and Low Cost; The Video Chameleon, a Solid State MPEG Video Player Now Available.


Business Editors/High-Tech Writers

RICHMOND, Va.--(BUSINESS WIRE)--Sept. 29, 2003

Action Digital, Inc., announces it first stand-alone MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  Video Player, The Video Chameleon chameleon (kəmē`lēən, –mēl`yən), small- to medium-sized lizard of the family Chamaeleonidae. About eighty species are found in sub-Saharan Africa, with a few in S Asia. . The Video Chameleon is specifically designed for the point of sale and point of information markets.

"The Video Chameleon represents over 3 years of listening to the needs of the POP market and specifically creating a video player that meets and exceeds those requirements" says Bernie Mitchell, Action Digital's Director of Marketing.

The Video Chameleon is a digital video playback device. There are no moving parts Moving parts are the components of a device that undergo continuous or frequent motion, most commonly rotation. "Parts" only include the mechanical components which does not include fuel, or any other gas or liquid. . It is extremely reliable for high demand applications such as shelf display POP. The Video Chameleon can display DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 video quality (MPEG 2) or Video CD quality (MPEG 1). Store Management can now employ dynamic digital video displays without the cost or security concerns of expensive and delicate DVD players A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. . The Video Chameleon displays video messages with the most dynamic and flexible technology available today.

"The Video Chameleon is the natural evolution of video POP displays from the technology of yesterday, the videotape, thru the expense of PC systems and the unreliability of DVD players. With solid state MPEG Video playback, we have now incorporated the best of visual display technology and created an extremely reliable, POP video device," says Mitchell.

The Video Chameleon is also an interactive POP device as it easily connects to Touch Screens, Sensors, coupon dispensers, printers, etc. via its Serial RS232 and Ethernet Communication Ports.

Visual Information displayed on The Video Chameleon can be remotely updated for special promotions, and time sensitive messages.

"The Ethernet Port A socket on a computer or network device for plugging in an Ethernet cable. See WAN port.  allows a brand manager to easily update the video display of the Chameleon from a remote location. Daily specials, or timely announcements can be sent remotely to the Video Chameleon for quick updateability," Mitchell states.

Action Digital has appointed Digit Professional www.digitprofessional.com as the exclusive distributor for the Video Chameleon worldwide.

Action Digital is immediately seeking qualified Value Added Resellers See VAR.

(company) value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software).
 to add to its distribution.

The Video Chameleon's list price is only $599, and is available now.

For further information, contact Action Digital, or Digit Professional at: www.videochamelon.com or www.digitprofessional.com .
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 29, 2003
Words:357
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