The UK Breakfast Cereals Market Has Grown In Value Terms -- Increasing by an Estimated 9.5% Between 2002 and 2006, to GBP 1.23bn at Retail Selling Prices (rsp).DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c59406) has announced the addition of Breakfast Cereals This is a list of breakfast cereals. Many cereals are trademarked brands of large companies such as Kellogg's, General Mills, Malt-O-Meal, Nestlé, The Quaker Oats Company, and Post Cereals, but similar equivalent products are often sold by other manufacturers and as store own Market Report 2007 to their offering. In volume terms, consumption of breakfast cereals appears to have accelerated during the 2000s. Certainly, consumption of oats oats, cereal plants of the genus Avena of the family Gramineae (grass family). Most species are annuals of moist temperate regions. The early history of oats is obscure, but domestication is considered to be recent compared to that of the other , muesli mues·li n. A mixture of usually untoasted rolled oats and dried fruit, often used as a breakfast cereal. [German dialectal, diminutive of German Mus, mush, from Middle High German and high-fibre cereals has expanded dramatically since 2002. Health is undoubtedly the key factor driving this expansion. The growth is remarkable given that the market is so mature and that cereals have faced increasingly fierce pressure from alternatives, such as cereal bars and croissants. Some products have also come under fierce attack for their allegedly high sugar and salt content. The UK breakfast cereals market has also grown in value terms -- increasing by an estimated 9.5% between 2002 and 2006, to PS1.23bn at retail selling prices (rsp) -- reflecting the growth in volume and the shift towards premium-priced products. This, however, has been offset to some extent by aggressive price discounting by the major multiples. Manufacturers are addressing consumers' health concerns over sugar and salt levels with reduction programmes. In addition, they have placed more emphasis on their brands' health credentials, and new product development (NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands ) has also followed this trend. Consumer data from BMRB BMRB Biological Magnetic Resonance Data Bank BMRB British Market Research Bureau BMRB Boston Municipal Research Bureau BMRB Behavioral Medicine Research Building International Ltd's Target Group Index (TGI TGI Tribunal de Grande Instance TGI Target Group Index TGI Thank God It's Friday (US restaurant chain) TGI Tracheal Gas Insufflation TGI Tumor Growth Inhibition TGI Trato Gastrointestinal (Portugese) ) survey confirm that cold breakfast cereals remain a family favourite. In 2006, 86% of adults had eaten cold breakfast cereals over the past 12 months, which is an extremely high rate of household penetration. Hot cereals recorded a much lower level of household penetration than cold cereals, but, at 49.4% of adults, the penetration rate was still impressive. The market is very stable in terms of brand shares and suppliers. The market is already highly consolidated, with Kellogg, Weetabix and Cereal Partners -- which markets the Nestle brand in the UK -- accounting for around PS6 out of every PS10 spent in the market. Weetabix remains the top-selling ready-to-eat (RTE (1) See runtime engine. (2) (Real-Time Executive) The operating system used in the HP 1000 series. See HP 1000. ) cereal, followed by Kellogg's Corn Flakes corn flakes pl.n. A crisp, flaky, commercially prepared cold cereal made from coarse cornmeal. , Crunchy Nut Corn Flakes and Special K, with Nestle's Shreddies taking fifth spot. However, many smaller companies that are targeting niche areas, such as demand for organic and premium products, are also prospering and may well become a target for the larger players. Prospects for the breakfast cereals market appear very strong. Breakfast cereals have a healthy image, are convenient to use and are already a well-established item in most people's kitchens. As such, they should continue to be beneficiaries of the two major trends influencing food and drinks markets, not just in the UK but around the world -- namely demand for healthy and convenient products. Furthermore, manufacturers are helping to drive sales by lowering sugar and salt content, and reinforcing the positive image of the market with fortified fortified (fôrt  ´fīd),adj containing additives more potent than the principal ingredient. and premium products. Although alternatives such as cereals bars grew rapidly between 2002 and 2006, they appear to have complemented breakfast cereals rather than take sales from them. Over the next 5 years (to 2011), we forecast that the UK breakfast cereals market will grow in both volume and value terms, although increases in value are expected to outpace those of volume sales. Content Outline: Executive Summary 1. Market Definition 2. Market Size 3. Industry Background 4. Competitor Analysis Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. Created by Michael Porter competitor analysis focuses on four key aspects: competitor's objectives, competitor's assumptions, 5. Strengths, Weaknesses, Opportunities and Threats 6. Buying Behaviour 7. Current Issues 8. The Global Market 9. Forecasts 10. Company Profiles 11. Consumer Confidence 12. Further Sources Companies Mentioned: - Cereal Partners UK - Dailycer Ltd - Doves Farm Foods Ltd - Kallo Foods Ltd - Kellogg Company of Great Britain Ltd Great Britain Ltd (also known as GBLtd) is a British nation-simulation game originally released in 1982 for the BBC Micro and ZX Spectrum. The game provides a simple economic and political simulation, allowing the player to manage the British economy and compete in elections - Morning Foods Ltd - Quaker Oats Ltd - W Jordan (Cereals) Ltd - Weetabix Ltd For more information visit http://www.researchandmarkets.com/reports/c59406. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion