The TransSynergy Group Adds New Marketing & PR Clients.DALLAS -- The TransSynergy Group announced today that 2004 has been a year of unexpectedly strong growth, particularly for its newly formed public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most division, which was formed in July 2002. TransSynergy's recent PR clients include: --ACR Retail, a Jacksonville, Fla., provider of "open systems" point-of-sale systems and services - national media relations --iTKO Inc., a Southlake, Texas-based provider of software quality products and services - national media relations --WOOT.com, a Carrollton, Texas-based online consumer electronics store - national media relations and marketing services --Xterprise Inc., a Dallas-based provider of RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. systems and services - national media relations and marketing services "When companies return to marketing and communications, and realize that what they haven't been doing to reach their customers and prospects, it's a bottom-line economic indicator economic indicator Statistic used to determine the state of general economic activity or to predict it in the future. A leading indicator is one that tends to turn up or down before the general economy does (e.g. that companies are bullish on the future, and ready to re-invest and return to the basics of market awareness," said Donna Hegdahl, founder and chief executive officer of The TransSynergy Group. The 9-year-old marketing services firm formed its PR division in 2002 to provide companies with the full mix of marketing expertise. Hegdahl hired Roy Miller to lead the division. "We've been able to more than double our PR revenue in 2004," said Miller, vice president of public relations at TransSynergy. "Our approach is welcomed and accepted because they know we're not there to sell them just PR or just a brochure. They recognize that we're really interested in identifying their marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales challenges and then figuring out which road they should travel. It could be PR, a direct-mail campaign or even a do-it-yourself marketing workshop where they learn it and do it themselves." In the last six months, TransSynergy has added even more new clients, including Frito Lay, CDR (1) See CD-R and extension. (2) (Call Detail Reporting) See call accounting. (3) (Common Data Rate) A standard sampling rate for digital video for 480i and 576i systems. The rate is 13.5 MHz. See ITU-R BT. Assessment Group and Ultimate Ventures. These companies are initiating a mix of marketing efforts, from brand management initiatives, go-to-market process development, marketing mentoring programs direct-mail and media relations. "Many of the companies are seeking outsourced experts to help them train their marketing and sales teams and refresh (1) To continuously charge a device that cannot hold its content. CRTs must be refreshed, because the phosphors hold their glow for only a few milliseconds. Dynamic RAM chips require refreshing to maintain their charged bit patterns. See vertical scan frequency and redraw. their Web sites," said Hegdahl. "The increase in PR clients has really grown, especially among tech companies." The company serves a variety of business-to-business PR clients, including Aztec Systems, Carrollton, Texas Carrollton is a city in Texas, partially in Dallas County, partially in Denton County, and partially in Collin County. As of 2005, census estimates the city's total population to be 122,699.[1] Carrollton is a suburb of Dallas. ; IHL IHL International Humanitarian Law IHL I Have Lost IHL Institutions of Higher Learning IHL International Hockey League IHL Internet Header Length IHL International House of Logorrhea IHL Idiopathic Hearing Loss IHL Idiopathic Hepatic Lipidosis Consulting Group, Franklin, Tenn., The Information Store, Houston; and Lingualcare Inc., Dallas. "This year was a big question mark for most companies," said Andrew Levi, founder and chief executive officer of Aztec Systems, an IT services provider and TransSynergy PR client since 2002. "Would this year pan out to be boon or bust or collapse from the effort; - used in phrases expressing determination to do something; as, Oregon or bust, meaning "We will get to Oregon or die trying." s> See also: bust ? Midway through the year, we began to see the tide change from slow but steady to a year that'll close with definite growth. Part of our success is our partnership with TransSynergy, which helps us share our story to key influencers from new customer referral sources to editors and reporters covering business trends." The TransSynergy Group is a certified woman-owned business based in Dallas. The company, founded in 1995, has 17 employees and specializes in marketing services and public relations. Services include its Entrepreneur Advisory Service (workshops and seminars), strategic consulting, international marketing, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. and public relations. For more information, contact Roy Miller at 972-716-4070 x235, or via e-mail at rmiller@transsynergy.com. |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion