The Top Four Bottled Water Multinationals - Coca-Cola, Danone, Nestle and PepsiCo - are Building their Stake in East European Bottled Water.
Given an abundance of natural water resources, many East European countries have well-established traditions for drinking water, due to an availability of mineral and curative sparkling waters. With the economic difficulties of the late 1990s becoming more of a distant memory, bottled water in East Europe has made considerable gains.
A rising awareness of bottled water's health benefits through 'hydration-on-go' and widespread poor tap water quality - have ensured that the bottled water industry continues to build scale. Between 1998 and 2003 the East Europe bottled water market performed double digit growth every year. 2004 was more challenging, as poor summer weather dampened demand. Yet, gains were made with notable growth in markets such as Bulgaria and Russia.
International players are making the market more competitive. The top four bottled water multinationals - Coca-Cola, Danone, Nestle and PepsiCo - are building their stake in East European bottled water. Accession to the EU opens up many opportunities and local operators, such as Croatia's Jamnica, are spreading their influence across Europe.
Despite a heritage of highly mineralised sparkling water, the still bottled water sector is rapidly increasing. This is partly explained by the sustained growth of East Europe's youthful water cooler industry. Alongside this, small pack sizes of still bottled water in PET have become increasingly fashionable.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
The East Europe Bottled Water Report 2005 is broken down into 3 main sections:
1. East Europe market commentary provides in-depth analysis of trends in such areas as industry structure, segment dynamics and forecasts.
2. Comprehensive tables and charts present consumption trends from 1999 to 2004, country rankings, sparkling and still water consumption, bottled vs. bulk water, natural vs. processed water, types of packaging, leading companies, leading bottled water operator groups within the region and forecasts of consumption to 2009.
3. 15 country profiles contain expert market interpretation, tables and charts.
Countries covered: Belarus, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Serbia & Montenegro, Slovakia, Slovenia, Ukraine
For more information visit http://www.researchandmarkets.com/reports/c24238
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|Date:||Sep 14, 2005|
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