The Sunless Tanning Market is Expected to Top $500 million by 2011.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c47822 ) has announced the addition of Sunless Tanners in the United States to their offering.

The sunless tanner marketplace is estimated at about $185 million in 2006, boosting growth in the larger suncare sector in a trend that is expected to continue through 2011. With growth spurred by the twin consumer demands of appearance and health, products within the sunless tanning segment fulfill both of those requirements, giving consumers a chance to sport a healthy glow while not damaging their health through overexposure to the sun.

This report offers in-depth discussion of the following topics:

- Sales of sunless tanners have experienced growth of 429% from 2001 to 2006. This report examines the factors driving this growth including concerns about skin cancer, many American's eternal quest for youth, and the link between youth and being tanned.

- New product innovation has been the driving force in this market. Sunless tanners have expanded to include a number of options, ranging from traditional sunless tanning creams and sprays to bronzers, to moisturizing lotions with a hint of self-tanner added to them. This report explores some of the most recent entrants to the market, including information from our Global New Products Database.

- One in three respondents to the survey has ever used a sunless tanner. The exclusively commissioned online survey determines who is most likely to use sunless tanning products, how often and why they use them. The survey also explores what reasons non-users have for not using sunless products.

Additionally, this report explores the direction in which the sunless tanner market is heading, and why industry analysts expect the sunless tanning market to top $500 million by 2011.

This report focuses on sunless tanning products that contain dihydroxyacetone (DHA) as the active ingredient. Some products use Erythrulose combined with the DHA. These products can be applied at home, in the form of gels, lotions, mousses, sprays and wipes. Also included are temporary bronzers and moisturizing body lotions that include a mild self-tanner. Professional applications are discussed throughout the report, though specific sales figures are unavailable.

This report contains US IRI InfoScan data.

Companies Mentioned

- Olay - Kao Brands Company - Schering-Plough - Playtex Products - Palm Beach Tan, Inc. - L'Oreal - Avon Products Inc. - Bain de Soleil - Coppertone - Neutrogena - Aveeno - Dolisos Elusun - Salon Bronze Tan - Salon Solatte

For more information visit http://www.researchandmarkets.com/reports/c47822