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The Sprinter treks upstairs.


The Sprinter Treks Upstairs: Quantum Communications, a marketing and advertising firm in Oceanside has designed a campaign for the North County Transit District's Sprinter that takes advertising for the financially challenged transit service to new heights--literally.

The goal of the light rail service that began from Escondido to Oceanside in March is to relieve traffic from heavily congested con·gest·ed
adj.
Affected with or characterized by congestion.


congested ENT adjective Referring to a boggy blood-filled tissue. See Nasal congestion.
 Highway 78 and provide affordable transportation for students at Cal State University San Marcos San Marcos (săn mär`kəs).

1 City (1990 pop. 38,974), San Diego co., S Calif., a northern suburb of San Diego; settled 1880s, inc. 1963.
.

With a budget of $4,500 to design a graphic, Quantum chose a staircase staircase - jaggies  leading from the end of Craven CRAVEN. A word of obloquy, which in trials by battle, was pronounced by the vanquished; upon which judgment was rendered against him.  Road, the school's main driveway, up to Craven Hall and Kellogg Library as its billboard, so to speak.

Looking up from the bottom of the stairs, the "Sprinter Is Here" ad depicts the train as if it were breaking through cement.

It got an A+ from the transit district's Communications Director Tom Kelleher Tom Kelleher was a member of the Irish Republican Army in the 1920s and 1930s. He took part in various engagements of the West Cork Flying Column during the Irish War of Independence, notably the Crossbarry Ambush in March 1921. .

"The school officials love it. The students talk about it, and we feel the message has been communicated very effectively," Kelleher said.

Send media and marketing news to Connie Lewis via e-mail: clewis@sdbj.com.
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Article Details
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Title Annotation:MEDIA AND MARKETING; Oceanside
Author:Lewis, Connie
Publication:San Diego Business Journal
Article Type:Brief article
Geographic Code:1U9CA
Date:Jun 16, 2008
Words:180
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