Printer Friendly
The Free Library
4,657,676 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

The Sports Authority.


After a series of mergers and acquisitions, The Sports Authority Sports Authority is the USA's largest full line sporting goods retailer. The company is headquartered in Englewood, Colorado. It operates over 400 stores in 45 U.S. states under the Sports Authority name. Total sales for the fiscal year ending January 29 2005 were $2.44 billion.  has grown into the largest national sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 big box company in the country. With approximately 400 stores and pro-forma revenues of about two and a half billion dollars, the company had a significant need for bringing the networks and systems from component organizations together quickly. "An acquisition is only as good as the speed that you can make it happen. If it drags out, you lose all the synergies that are necessary to make it a viable alternative for growth," said June June: see month.  Shirai, senior vice president and chief information officer for Sports Authority.

Sports Authority sought a platform that was robust and operated well in a remote environment. After considering several systems, they chose Microsoft Exchange Server Microsoft Exchange Server is a messaging and collaborative software product developed by Microsoft. It is part of the Microsoft Servers line of server products and is widely used by enterprises using Microsoft infrastructure solutions.  2003 and called on the expertise of Interlink INTERLINK - A commercial product comprising hardware and software for file transfer between IBM and VAX computers.  to help them implement it. "It was a win-win for everybody. We were able to implement this very quickly without impacting our stores or distribution systems," said Shirai.

[ILLUSTRATION OMITTED]

Sports Authority and Interlink were able to complete the Exchange roll out in five weeks. "I am sure a lot of people said there is no way you are going to be able to do that. We had a great partner in Microsoft. We had a great partner Interlink to make this happen," said Shirai.

Sports Authority plans to incorporate other Microsoft tools to offer better communication to their field and encourage more collaboration Working together on a project. See collaborative software. . Their partnership with Interlink will assist them in implementing the technologies that will lead to higher productivity and profitability.

"The partnership with Microsoft and Interlink was so key to us. We could tell that this is a team that was really interested in making us successful," said Shirai.

JUNE SHIRAI, SENIOR VICE PRESIDENT AND CHIEF INFORMATION OFFICER
COPYRIGHT 2003 Wiesner Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Special Advertising Section
Author:Shirai, June
Publication:ColoradoBiz
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 1, 2003
Words:297
Previous Article:Sports history in pictures: for 50 years, Rich Clarkson has shot great athletes in the greatest games.(Attitude at Altitude)(Biography)
Next Article:StarTek, Inc.(Special Advertising Section)(Company Profile)
Topics:



Related Articles
Two beer industry executives ranked among Advertising Age's "marketing superstars." (Miller Brewing Co. CEO Jack MacDonough and Coors Brewing Co....
More sports than news in Post.(St. Louis Post)(Brief Article)
RKF named agent for Brooklyn space. (Retail New York).(Robeert K. Futterman & Associates)(Brief Article)
Encyclopedia Americana 3.0.(Product/Service Evaluation)
Managers' Decisions, Contested Treatment Regimes and Protection of Confidentiality.
Advertising Agency Off The Hook For Misleading Advertisements.
3 Tips for Using the Internet to Build Your Network Marketing Business
Creating An Online Web Marketing Niche
Come Play in My Inbox! Times Sports Extra Goes Digital
Purnell and Burnham's parallel ascents

Terms of use | Copyright © 2008 Farlex, Inc. | Feedback | For webmasters | Submit articles