The Snapshots Report 'Poland Cable TV Broadcasting 2007' Gives an Instant Overview of the Polish Cable TV Broadcasting Market, and Covers Digital and Analog Cable Television.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c71815) has announced the addition of Snapshots Poland Cable TV Broadcasting 2007 to their offering. Snapdata's Snapshots Poland Cable TV Broadcasting 2007 provides 2005 year-end market size data, with 2006 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Polish cable TV broadcasting market, and covers digital and analog cable television. Market volume is based on number of subscribers. Cable TV Television broadcasting service that delivers signals to destinations through coaxial co·ax·i·al adj. Having or mounted on a common axis. coaxial Adjective 1. Electronics (of a cable) transmitting by means of two concentric conductors separated by an insulator or fibre optic cable Noun 1. fibre optic cable - a cable made of optical fibers that can transmit large amounts of information at the speed of light fiber optic cable transmission line, cable, line - a conductor for transmitting electrical or optical signals or electric power rather than through an aerial or satellite dish satellite dish n. A dish antenna used to receive and transmit signals relayed by satellite. satellite dish A parabolic antenna used to receive signals relayed by satellite. . The data is supplied in both graphical and tabular tab·u·lar adj. 1. Having a plane surface; flat. 2. Organized as a table or list. 3. Calculated by means of a table. tabular resembling a table. format for ease of interpretation and analysis. The Snapshots Poland Cable TV Broadcasting 2007 forms part of Snapdata's Media industry coverage. Snapshots Report Overview: Executive Summary The Executive Summary within a Snapshots report outlines the main findings of the report (market size, market shares and market forecasts) Market size Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume. Market Segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt yogurt, yoghurt a form of curdled milk produced by fermentation with organisms of the genus Lactobacillus. Used in the treatment of convalescing calves and other young animals after attacks of diarrhea. market can be segmented into: drinking yoghurt, flavoured adj. 1. same as flavored; - of foods. yoghurt and natural yoghurt. Market Share Market Share is the share of each competitor in the market place and can be expressed in value or volume terms. Market Share by Volume - each competitor's share of the total Market Volume Market Share by Value - each competitor's share of the total Market Value Distribution This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels Consumer Goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and example: Supermarket Hypermarket hy·per·mar·ket n. A very large commercial establishment that is a combination of a department store and a supermarket. hypermarket Noun a huge self-service store [translation of French Discount Store Corner shop Internet Etc. Socio-Economic data The key socio-economic indicators in each report will be: Size of population GDP GDP (guanosine diphosphate): see guanine. - Gross Domestic Product Inflation rate Exchange rate Forecasts All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation (mathematics, algorithm) extrapolation - A mathematical procedure which estimates values of a function for certain desired inputs given values for known inputs. If the desired input is outside the range of the known values this is called extrapolation, if it is inside then of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation In economics, "market saturation" is a term used to describe a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology. etc. Further Sources In this section we include important websites such as trade bodies or trade associations relevant to the market. All sources whose data we have used in the report and who have given us permission to use their data are represented here. All secondary sources in local and global languages are scoured scour 1 v. scoured, scour·ing, scours v.tr. 1. a. To clean, polish, or wash by scrubbing vigorously: scour a dirty oven. b. , from government statistics to trade magazines. As the Snapdata model is unique as a product and non-competitive to specialist publishers, the company has also been able to develop strong relationships with companies such as Gartner and ACNielsen, who provide secondary data points to cross check research. Snapdata aims for 3 to 4 data points for each table, and no secondary data point will be used without written permission from the original source, which not only verifies the quality, but also provides the integrity to use the data. Once all secondary sources have been exhausted, the language specialist researcher will then complete semi-structured telephone interviews with the major companies in the industries to cross check and verify all data available. Benefits of the Snapshots Reports The Snapdata product range is designed to save time for clients by providing an industry data overview, market size, shares and forecasts; verified with full sourcing. Easy to search, quick to access, and clear and concise to use: Snapdata reports can save 40% of resources in those early stages of a project. Sometimes just a report from the Snapshots Series is all that is required for an internal client's first request. But when the project develops, the reports also help your internal research team prepare a fuller picture for their end-users utilizing the further sources provided in each report for industry drivers and analytical information, enabling them to provide a more detailed document based on solid figures but tailored to the end-users' requests. Content Outline: Page 3 - Snapshots Executive Summary Page 4 - Category Definitions Page 5 - Market Size by Volume (2002-2006) Page 6 - Market Shares by Volume Page 7 - Company Websites (Main Players) Page 8 - Market Forecast by Volume (2007-2011) Page 9 - Socio-Economic Data for Poland Page 10 - Snapshots Sources for Further Research Companies Mentioned: - Aster City - Multimedia Polska - UPC (Universal Product Code) The standard bar code printed on retail merchandise, which is administered by GS1 US, Brussels, Belgium and Lawrenceville, NJ (www.gs1.org). - VECTRA For more information visit http://www.researchandmarkets.com/reports/c71815 |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion