The Sims 2 Earns Big Simoleans for EA; Best PC Launch in EA's History.

REDWOOD CITY, Calif. -- Electronic Arts (Nasdaq:ERTS), today announced that, based on internal data, The Sims 2(TM) sold more than one million copies at retail stores worldwide within the first ten days -- the biggest PC launch in EA's 22-year history.

"The Sims franchise has become a cultural phenomenon and The Sims 2 is a game that changes the way we think about our industry," said Frank Gibeau, senior vice president of marketing, EA. "The game has sold one million units worldwide in its first ten days at retail -- more than fifty percent of those games were sold in Europe."

"The Sims 2 was easily one of the most anticipated PC games of the year, and incredibly, the game turned out to be even better than we expected, earning our highest rating 5/5 stars and earning an Editor's Choice award," said Computer Gaming World's Editor in Chief Jeff Green. "The fact that the early sales of The Sims 2 are so high comes as no surprise at all, given the consistently great quality of this franchise. At a time when console gaming tends to dominate the hype and headlines, The Sims franchise is one of the current saviors of PC gaming."

The Sims 2 kicks off a diverse lineup of EA GAMES(TM) branded titles for the fall including: Def Jam(R) Fight for NY(TM) and Burnout(R) 3: Takedown(TM), which are available now, and coming later this fall: Medal of Honor Pacific Assault(TM), GoldenEye: Rouge Agent(TM), The Lord of the Rings(TM), The Third Age(TM), The Lord of the Rings: The Battle For Middle-earth(TM) and the follow up to 2003's global best selling game, Need For Speed(TM) Underground 2.

The Sims(TM) franchise also will deliver a new console game this November to its loyal fan base, The Urbz(TM): Sims in the City(TM). For the first time, The Sims are moving to the city and it's all about building your reputation. Players will be able to unlock nine different districts in the city that never sleeps and gain access to all the hottest VIP spots while interacting with The Black Eyed Peas. The soundtrack to the game includes nine exclusive re-recorded music tracks from The Black Eyed Peas all in Simlish -- the game's quirky language. The Urbz: Sims in the City will be available early November for the PlayStation(R)2 computer entertainment system, Xbox(R) video game system from Microsoft, Nintendo GameCube(TM), Nintendo Game Boy(R) Advance and the Nintendo DS(TM).

About The Sims 2

In The Sims 2 players for the first time are able to control their Sims over an entire lifetime. Through the new aspiration gameplay, every choice that is made has a relevant and dramatic effect on the life of a Sim. With the ground-breaking addition of genetics, Sims now pass their DNA down through generations giving them a more vivid and in-depth Sims experience all in a 3D world. Players are now able to generate unique Sims with the new Create-A-Sim, packed with a vast selection of facial features, hairstyles, and outfits and build dream homes and design neighborhoods with new building, design, and home furnishing options. It's up to the player to take their Sims from the cradle to the grave, fulfill their dreams and push them to extremes.

About The Sims(TM)

The Sims franchise celebrated its fourth anniversary in February. The game skyrocketed to the top of the charts when it began shipping to stores in February 2000 and quickly become a universal gaming and cultural phenomenon. The Sims PC based product and expansion packs were the best selling PC games of 2000, 2001, 2002, and 2003. Translated into 17 different languages, The Sims has inspired seven top selling expansion packs. They include: The Sims(TM) Livin' Large, The Sims(TM) House Party, The Sims(TM) Hot Date, The Sims(TM) Vacation, The Sims(TM) Unleashed, The Sims(TM) Superstar, and The Sims(TM) Makin' Magic. Combined sales for the franchise have topped 41 million units life-to-date. For more information on The Sims franchise titles, visit http://www.thesims.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, Calif., is the world's leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM). EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, EA GAMES, Medal of Honor Pacific Assault, Need for Speed, The Urbz, Sims in the City and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Medal of Honor is a trademark or registered trademark of Electronic Arts Inc. in the U.S. and/or other countries for the computer and video game products. Def Jam(R) and Fight For NY(TM) and all associated logos and marks are used under license from DJR Holdings, LLC and Simcoh, LLC. Burnout is a registered trademark, and Takedown is a trademark of Criterion Software Limited. GoldenEye: Rogue Agent (TM) & (C) 2004 Danjaq, LLC and United Artists. The Lord of the Rings and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Tolkien Enterprises under license to New Line Productions, Inc. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Microsoft and Xbox are either registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or other countries. Nintendo GameCube, Game Boy Advance and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.