The Shock of the Old: Technology and Global History Since 1900.THE SHOCK OF THE OLD: Technology and Global History Since 1900 DAVID EDGERTON David Edgerton is the founder of Burger King fast-food franchise with James McLamore. • • [ The reigning view of technological innovation focuses on invention, constant progress, and novelty Novelty is the quality of being new. Although it may be said to have an objective dimension (e.g. a new style of art coming into being, such as abstract art or impressionism) it essentially exists in the subjective perceptions of individuals. . In this book, historian Edgerton Edg·er·ton , Harold Eugene 1903-1990. American electrical engineer and photographer noted for his application of strobe lights to high-speed photography. proposes a different perspective, that of the people who use, rather than create, technologies. He asserts that many cutting-edge advances in such fields as aviation and nuclear weapons, because of their limited utility, have been costly wastes of resources. On the other hand, smaller technologies, such as the development of contraceptives, have had significantly greater impacts. He describes many technological developments that have their genesis in the poorer echelons of society. The tools thus created, such as the spinning wheel spinning wheel Early machine for turning textile fibre into thread or yarn, which was then woven into cloth on a loom. The spinning wheel was probably invented in India, though its origins are unclear. It reached Europe via the Middle East in the Middle Ages. , transformed production processes for maximum efficiency. Edgerton illustrates how the maintenance of older technologies often leads to innovation. Finally, he looks at the pursuit of novelty and the rise of inventive in·ven·tive adj. 1. Of, relating to, or characterized by invention. 2. Adept or skillful at inventing; creative. in·ven institutions such as Bayer, General Electric, and AT&T. Oxford, 2007, 270 p., b&w images, hardcover, $26.00. |
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